Measure These Five Online Marketing Metrics To Track Your Business

Measure These Five Online Marketing Metrics To Track Your Business Success

What gets measured gets improved. Ever heard these words before? Well they are as true now as they ever were, especially in regards to online marketing. Many business owners have now begun to market their businesses online but are having a hard time quantifying the ROI. Are your ad campaigns working, is social media marketing paying off, can you notice an increase in sales due to traffic on your website? These are all valuable questions to have answered so you can properly manage your businesses budgets.
Luckily there are some solid metrics and tools that can help you achieve quantification. Keep reading for our top ten metrics you need to be measuring to monitor your businesses success.
1. 1.) Total traffic to your website
Your online presence is defined by your website so it only makes sense that tracking the total visits your site receives. This number goes up and your business is becoming more popular. This is a “big picture” kind of way to tell if your marketing efforts are working out.
1. 2.) New sessions
This metric can be found via Google Analytics and displays how many of your total visits are new sessions. This metric is important because it shed slight on how well your website attracts repeat visitors. Basically, it helps to define how relevant your customers find your website.
1. 3.) Channel Specific Traffic data
This can also be found via your Google Analytics account under the “Acquisition” section. This is most handy if you are running a full-on marketing campaign that includes paid, referral and social media aspects. This metric tracks the breakdown of your traffic based on how your visitors found your website. Did they come through paid advertising (PPC), from social media pages, referrals or did they find your site through an online search.
1. 4.) Bounce Rate
Perhaps the most important metric to track in order to tell how effective your website is at delivering the information your audience is looking for. If the bounce rate is high then you know that people are not impressed with your site and leave soon after arriving. If your bounce rate is low then you know your content is valuable. Either way, watching the bounce rate metric allows you to judge future efforts effects and create a website that people want to visit.
1. 5.) Conversion Rate
This metric measures your sales success once you’ve attracted your audience. This is where you get to see if your online marketing efforts are translating into sales dollars. If your numbers are low then you know that your sales funnel is flawed somewhere, be it bad design, follow-up problems or if your sales team needs some work. Divide your total sales by total traffic to get a rough ratio of how effective your efforts are.
Operating your business online is not an  easy task but with so much of your audience online, it is a requirement to be successful in today’s market landscape. If you’re looking for help with an online marketing strategy you should talk to the experts at Delta Decisions Inc. who can put you on the right path to online success and business growth. Visit their website to find out more at

How to Go From Crowdfunding to the NASDAQ

June 21, 2016 by  
Filed under Featured Articles

Shift Pixy

This comes from an article: First Reg A+, then NASDAQ Listing for ShiftPixy
By JD Alois

ShiftPixy Workers FastTemp staff provider ShiftPixy is hoping to soon trade on the NASDAQ Capital Market under the ticker symbol PIXY but first, they are raising capital under Regulation A+. ShiftPixy has enlisted WR Hambrecht as sole underwriter on a “best effort” basis to raise up to $50 million with a minimum raise of $15 million.

ShiftPixy is a service provider that contracts with business clients in need of part-time staff primarily in the hospitality and restaurant industry. The company is currently operating in Southern California but intends on opening additional physical locations in New York, San Francisco, Chicago, Orlando, Dallas, Las Vegas, Atlanta and Philly (in that order). ShiftPixy currently has over 150 clients and about 3,350 worksite employees.

Let me share why this is significant:

This is a great plan. Many people are just crowdfunding one time with no real vision of how to move forward after that. If all goes well with each step, going to the NASDAQ is the right idea. And you will be able to watch the company progress all along the way. I think there will be a stock exchange for crowdfunded projects in the future but until then, this is a solid plan. I hope it helps you think in longer terms instead of just getting funding that will last you, 6 months or so.

Read the rest of the article here



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Concert Fashion Tips You May Want To Consider

June 15, 2016 by  
Filed under Featured Articles

Screen Shot 2016-06-15 at 3.25.39 PM

Concert Fashion Tips You May Want To Consider

The fashion industry is incredibly complex. We all know that. It is so hard to know exactly what to wear when looking at different events. Tutorials are normally written about anything but when referring to something like going to a concert, all becomes complicated. We tend to simply wear the first thing that we find in our wardrobe but that is almost never a good idea.

While we need to preserve a specific style, we also have to focus on various factors of interest. Going to a concert should be fun and should allow you to have a great time. However, you do need to look fashionable at the same time, right?

We can offer various different options that you can take into account. However, some are more popular than others. Those that are normally considered for a concert are presented below.


Rompers are normally connected with baby clothing but now they are very popular in fashion, especially for the younger women. They are incredibly useful. You can use them during CPR classes and even when you go to the concert.

Rompers are no longer seen as something that a woman should never wear. In fact, we have so many designers that use them in their own high-end lines. Also, popular brands like American Apparel, Old Pueblo Draders and Urban Outfitters now sell rompers. We do not expect the popularity of rompers to go down any time soon.

High Waist Shorts

High waist shorts are brilliant and casual. They can make you look a lot sexier when combined with a comfortable colorful tank top. The popularity of the shorts is growing mainly because of two topics:

  • They are really easy to wear and offer a lot of comfort.
  • The can look great for most women when worn properly.

The only real problem with these is that you will find it difficult to wear the high waist shorts when the temperature is cold. This fashion statement option is only available during summer and other warmer months.



The last option we need to recommend when we refer to clothes you could wear when going to the concert is the overalls. They were really popular during the nineties but as you know, the style is coming back. You can find so many interesting options and it is not at all difficult to find some overalls that are very comfortable, look great and will make that fashion statement you really want.


The three options we mentioned above are not common and are normally not taken into account by people that go to a concert. However, they should since the comfort offered is great. This is definitely something of a high interest for you. Remember that you want to be sure that what you choose is suitable for the concert though. Obviously, you cannot go to a rap concert while you wear clothes that would normally be used for a house music concert. Do think about style but do be sure you will make a great choice at the end of the day.

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