Mayhem vs. Matos for Publicity

Insurance companies are working hard to get and keep customers. In the insurance game, everyone is engaged in the battle for the customer. The two current commercials that PR professionals are talking about are the Allstate Mayhem and Matos from State farm. In the Internet Matos is not popular. One blogger noted that you can get auto-fill insults for Matos when you type in his name in Google. The commercial tries to come off like he is friendly however, most people note that they do not like him. They don’t like the fake smile, they don’t like how he interrupts a female State Farm Agent and they think is hair is creepy. Someone has even put up a Facebook page for people who do not like Matos. State farm gets brownie points for polarizing people. You have to have the customers who cannot stand you. So that you are only engaging the customers that really love your products. The publicity comes in when you have a commercial so bad, that people are talking about it. It keeps State Farm on the table as an item of discussion and perhaps they are waiting for that to turn into customers.

Mayhem on the other hand tells you what’s about to happen to you. He says the things we are thinking and Allstate kept Denise Haysbert in the commercial. Haysbert is a big favorite and everyone is always glad to see him. Dean Winters plays Mayhem and we really have not seen him in a prominent role since OZ. Because Mayhem is much less scary that his character from Oz and Allstate can save us from Mayhem, it’s a win-win situation. By showing all the situations you could have happen, it causes everyone to rethink their coverage. This would result in new people getting covered by Allstate as well as current customers getting more coverage. The commercials have everyone buzzing and hoping for a Celebrity Death Match between Mayhem and Matos.

The lesson is if your ads can also bring you publicity, like the Old Spice Guy, your business can make money like their business did. Look! Get a horse!

PR and the Super bowl XLV

The Super bowl is so well known, it doesn’t need publicity right? Wrong! The Super bowl continues to grab publicity along with its advertising for the event. The Super bowl is one of Americas most watched events. There is lots of advertising for it. Then there is a lot of publicity. There is publicity around players. Even the players that are not well known have the Super bowl publicity machines working for them. There is publicity around the ads. Betty White made a huge impression on people in her commercial. No one leaked that she would be in the commercial. There is some speculation of what kind of commercials will be on.

They systematically leak who is booked for the half time show. Very few people watch it. The last half time show I remember watching is PRINCE. We are all going to the bathroom or heating food. No one is really watching the show. There is a lot of publicity around the half time show. Then you will see the build up of the two teams. All controversy is brought back out and chewed over endlessly. Even things that happened at the beginning of the year are used for publicity.   All of these things are used up until the day of the game.

Then you have post game publicity. Any players who stood out will get extra recognition, be invited to talk shows and others places you would not normally see them. There are so many angles of publicity on the Super bowl that no one could name them all. Some of them work well, some do not. Because they have a large budget, they can afford to try different things and see what works. Check out all the silly stories around the next Super bowl and think about how these same angles might work for your business. You could end up with enough ideas to last you all year. The publicity stretches all the money spent on advertising because you are constantly hearing about it. The publicity helps other companies understand that they need to advertise on this particular game in order to get new customers. One company even had a 10 second commercial because it’s all they could afford. The publicity around that short commercial was valued at more than 10 times the cost of the commercial. It only ran once during the game. If you were watching, you barely saw it.  Yet, here I am talking about it today!

7 Necessary Abilities of an Electrician Melbourne

A homeowner may not be able to handle every major or minor duty in their homes due to their tight schedules or lack of skill power. These calls for the homeowner consider hiring several skilled personnel to handle various duties. For instance the homeowner is expected to look for a plumber to handle the craft duties in the home, electrician Melbourne to handle all electrical duties and gardener just to mention a few.

Electrical jobs need to be handled by a skilled person since electrical faults can cause huge losses and damages. A good electrician Melbourne should have some added abilities to enhance their working proficiency. Below are the abilities an electrician Melbourne should have;

• Speedy Fingers
  This line of profession requires one to have the ability to make exactly coordinated movements of the fingers of one or both hands to manipulate, assemble and grasp very tiny objects. Most activities that electrician Melbourne handle include finger dexterity, for instance screw driving calls for finger coordination between the thumb and a few more fingers.

• Stamina
  This is the ability for the electrician Melbourne to exert themselves physically for quite long periods of time without running out of breath. Some tasks require the electrician to stay inclined to one position for long periods of time. This will lead to someone losing their breath or getting winded if they don’t have proper stamina.

• Oral Comprehension
  The electrician Melbourne must be able to listen and also understand the piece of information or ideas that are presented to him by the client through oral form and sentences. The homeowner may not be well conversant with the electrical terms so the electrician Melbourne should be able to link up with the shallow electrical knowledge of the homeowner.

• Oral expression
  Self-expression comes as a major ability in any job. This is the ability to communicate ideas and also pass information through speaking so that the other people can understand. An electrician Melbourne will be required to make oral statements while conversing with a homeowner in order pass some information or make some ideas that may work best for the homeowner. The ideas must be well laid out in order for the homeowner to understand.

• Multi-limb Coordination
  In electrical jobs more limbs may be required to be used in coordination. This calls for the ability to coordinate two or more limbs. An electrician Melbourne may be required to coordinate two arms, two legs or even one arm and one leg while sitting, lying down or standing. Multi-limb coordination does not involve performing the activities while the whole body is in motion.

• Perceptual Speed
  A good electrician Melbourne must have the ability to quickly and accurately compare similarities and differences among sets of objects, patterns, numbers or letters. The comparisons being made may be made one after the other or all of them at the same time. This ability also extends to one comparing a presented pattern with a remembered pattern.

• Fluency of Ideas
  Fluency of ideas shows flexibility of the mind which every electrician Melbourne should bear. This involves coming up with a number of ideas about a certain topic. The more the ideas are, the better despite their quality, creativity or correctness. This gives one a huge working field.

Conclusion
These abilities not only give you the most skilled electrician Melbourne but one with the ability to work with you without any shortcomings. You need an electrician who can change the picture you have in mind to reality.

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