How PR News Can Improve Your Small Business

This article is for small business owners who need to learn to use PR News as part of their marketing program. I advise all small business need marketing and PR to get more attention for their business.

Public relations is often mishandled and misunderstood. Small business owners want to run a business, not spend time looking for PR news opportunities. Getting a virtual assistant who specialized in this area can save a lot of time. This person can be the contact to set up interviews and make sure the media outlets have all the information they need. Their word should result in getting the business written up. When you have interviews constantly out there, become the number one choice of those looking for your services. You can think of PR news as PRE-advertising. Advertisement to your clients before they need you so that when they need you, they know exactly how to find you.

Everyone says word of mouth marketing is the most powerful kind of marketing you can have. Most word of mouth starts with a campaign. People start talking about what they saw in the news or read in the papers. It means you have to get it started someone. You have to purposely put the word out there in front of people who will repeat it. People who have influence and can move large numbers of people to action. That’s why people would love to be on Larry King or Oprah. They may totally disagree with what they do or say, however, they want their influence on the audience. They call Oprah the KingMaker because she can take your book to number one in any market because he influence is that large. By putting out your own PR news, you get to start the ball rolling and get interest in your business. The more people are talking, the more sales you can expect. Even bad news has been known to create sales in a product that was stagnant.

For more powerful tips on PR visit now

My Publisher is Promoting My Book!

August 5, 2008 by  
Filed under Wright Ideas

This Article is Sponsored by Twitter Squeeze Home

    If you are a new author, do not be fooled. Publishers publish books, other people have to promote them. The other people being YOU the author are in charge of that. What? No one told you? Well, I am telling you now.

Book Marketing is the job of the author. You have to set things in motion to get your book out there. If you are relying on Word of Mouth, please read that article ASAP!

Now that you are back and understand about Word of Mouth- we can move on.

Warren Whitlock of 
has helped hundreds of authors. He says "
Most of the work a successful author does will be after the book is published. The myth that the market will discover great books just is not true. There are about 400 book released every day in the US. That’s every day, weekend and holiday’s included. Most never sell more than a few copies to the author’s close network.

It’s a shame that more of the best books are marketed. Many great titles go completely unnoticed. A smart publisher requires a sound marketing plan as part of the book proposal. They know that authors will make far more from a successful book than the actual book profits through speaking, training, consulting or their business."

So, you have to a plan. I guess you can print 100 books and tell everyone you sold out, however, I think most of you have bigger dreams than that.

The Question is:
How will YOU get the word out on your book?
Did you think your job ended at the publishing point?
Did you budget for marketing your book?
Do you have reviews set up?
Who is your target market for your book?

I can’t wait to hear from you!

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