Improve Your Life Skills with London Acting Courses
July 7, 2015 by Dr. Letitia Wright
Filed under Featured Articles, Front Page

Photo source: Acting In London
When you mention acting courses to someone, they will immediately think about Hollywood celebrities. Even though that maybe the top rung of the ladder that many actors wish to reach, in truth, many people take acting courses for various reasons. It is not all about learning how to act on the stage and film, there are a number of aspects associated with acting.
The capital city of UK has a long history of stage and film production, and even these days, London acting courses offered by Method Acting are regarded as the best in the world. Not only do you learn many new life skills, it is likely that you will make many friends that will remain with you for years to come.
A course in acting is a great way to improve your future prospects in life. A number of these benefits are listed below.
Confidence Building – If you are of a shy nature or hate to stand up in front of people and talk, then acting classes are for you. Learning to act also means building up your own confidence, and this helps you in your professional and personal life. Over time, talking in front of others starts to become the norm. Of course, most people will always be anxious or nervous before giving a speech in front of others, but acting teaches how to control it, and having more confidence makes it more enjoyable.
Strengthen Weaknesses – Being involved in an acting course will help you learn what your own strengths are. You will also discover many of your weaknesses, but as time goes by, you will learn how to improve yourself and in turn become a much better person. Everyone has some kind of weakness, and working to improve them also helps you to go through life feeling more in control.
Communication – We all need to communicate with other people in our lives, but for many it is becoming a lost art thanks to all of the technology that we use today. Acting allows you to communicate with people in many different scenarios. Also, by acting out a character, it allows you to see things from another person’s viewpoint.
Out Of The Box – These courses will help to you to think from outside of the box. You get to watch how actors interact with each other, and how roles evolve over time. By playing other people, it can open your eyes to things you would not normally see in normal life.
Teamwork – Many companies nowadays set aside times when team building takes place. This helps people to work together, and depend on each other, as they do in the armed forces. Acting in groups gets you used to working with other people without actually realizing that you are doing it. Then when you need to work as a team elsewhere, you will do so automatically, and may even be confident enough to take the leadership role.
Mayhem vs. Matos for Publicity
July 6, 2015 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
Insurance companies are working hard to get and keep customers. In the insurance game, everyone is engaged in the battle for the customer. The two current commercials that PR professionals are talking about are the Allstate Mayhem and Matos from State farm. In the Internet Matos is not popular. One blogger noted that you can get auto-fill insults for Matos when you type in his name in Google. The commercial tries to come off like he is friendly however, most people note that they do not like him. They don’t like the fake smile, they don’t like how he interrupts a female State Farm Agent and they think is hair is creepy. Someone has even put up a Facebook page for people who do not like Matos. State farm gets brownie points for polarizing people. You have to have the customers who cannot stand you. So that you are only engaging the customers that really love your products. The publicity comes in when you have a commercial so bad, that people are talking about it. It keeps State Farm on the table as an item of discussion and perhaps they are waiting for that to turn into customers.
Mayhem on the other hand tells you what’s about to happen to you. He says the things we are thinking and Allstate kept Denise Haysbert in the commercial. Haysbert is a big favorite and everyone is always glad to see him. Dean Winters plays Mayhem and we really have not seen him in a prominent role since OZ. Because Mayhem is much less scary that his character from Oz and Allstate can save us from Mayhem, it’s a win-win situation. By showing all the situations you could have happen, it causes everyone to rethink their coverage. This would result in new people getting covered by Allstate as well as current customers getting more coverage. The commercials have everyone buzzing and hoping for a Celebrity Death Match between Mayhem and Matos.
The lesson is if your ads can also bring you publicity, like the Old Spice Guy, your business can make money like their business did. Look! Get a horse!
PR and the Super bowl XLV
July 3, 2015 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
The Super bowl is so well known, it doesn’t need publicity right? Wrong! The Super bowl continues to grab publicity along with its advertising for the event. The Super bowl is one of Americas most watched events. There is lots of advertising for it. Then there is a lot of publicity. There is publicity around players. Even the players that are not well known have the Super bowl publicity machines working for them. There is publicity around the ads. Betty White made a huge impression on people in her commercial. No one leaked that she would be in the commercial. There is some speculation of what kind of commercials will be on.
They systematically leak who is booked for the half time show. Very few people watch it. The last half time show I remember watching is PRINCE. We are all going to the bathroom or heating food. No one is really watching the show. There is a lot of publicity around the half time show. Then you will see the build up of the two teams. All controversy is brought back out and chewed over endlessly. Even things that happened at the beginning of the year are used for publicity. All of these things are used up until the day of the game.
Then you have post game publicity. Any players who stood out will get extra recognition, be invited to talk shows and others places you would not normally see them. There are so many angles of publicity on the Super bowl that no one could name them all. Some of them work well, some do not. Because they have a large budget, they can afford to try different things and see what works. Check out all the silly stories around the next Super bowl and think about how these same angles might work for your business. You could end up with enough ideas to last you all year. The publicity stretches all the money spent on advertising because you are constantly hearing about it. The publicity helps other companies understand that they need to advertise on this particular game in order to get new customers. One company even had a 10 second commercial because it’s all they could afford. The publicity around that short commercial was valued at more than 10 times the cost of the commercial. It only ran once during the game. If you were watching, you barely saw it. Yet, here I am talking about it today!








