Your Friends on Facebook Don’t Like You

A few of my younger or newer entrepreneur clients who are working on their social media, lament that they can’t turn their facebook contacts into real time connections. Or they can’t get their facebook friends to go over to their fan page and like the fanpage. There is one thing they overlook. Facebook is really good at naming parts and groups. They call the users of Facebook “friends” but the reality is, most of those people are not people who are a friend. They are an online-aquaintence.

Client A says, she lives in the same city as Person X and the person for the last 6 months has not agreed to meet for lunch or even a cup of coffee in person. However this same person had not problem making a phone call to try to sign up Client A for a workshop. Client A was a little put off. Clearly the person only had time for them when there was money to be made. Client A was interested in created a ‘REAL-Ationship” as The Career Enginner – Francina Harrison likes to say.

Sometime we have to face it. When you reach out to people who are never interested in creating an offline relationship you might have to face the fact that they are not a friend. They may not even LIKE you. In some cases they are people who “can’t stand you”. But if they can use you to make money off you, they’re in. Figure it out and walk away.

Client B says, he contacts person Z on Facebook and they never ever respond. Once again, it’s not a friend if the only way you have to reach them is Facebook. If people don’t respond to a message, then they probably have someone else posting for them. It’s not them or they have no interest in connecting with you. Take the hint. You won’t miss anything if you are no longer in their stream. They will never like or share your posts. Are there a few people on Facebook who don’t know they should answer messages? In theory yes, but if you are using Facebook for business, common sense would tell you it’s a 2-way street of communication. No one is looking for a billboard on Facebook. We have enough ads on there already.

Facebook should have online acquaintance segments. Just so people won’t get confused. Facebook is great for people to friend you and then watch you. If you read 5 articles on how to grow your business using social media, almost all of them will say, friend your competition and see what they are doing. Some of your Facebook “friends” are doing just that. All your plans are there. All your creative thoughts are being spelled out as you think them through and use Facebook as your personal diary. People are planning to knock off your products and events as soon as you post them. If you in business, the way you post is important. My friend Mark Mikelat says “Facebook is a conversation in a bar, people can overhear, join in, comment and get into the conversation. No expectation if privacy is implied or expected.” If you have something important and private to say, then say it in PRIVATE.

Can’t get your close Facebook family and friends to get to your business fan page? No problem, realize they are not a customer, so they don’t want to LIKE your business fan page. You want people on that page that WANT to be there. These same friends and family who won’t switch over have also never bought your product or service either. Get the pattern? Stop looking for support in the wrong places.

In conclusion, I just want remind entrepreneurs that you have to get out with real people and mingle. Everything can not be done online. You still have to connect. Instead of obsession with people you “met” online that would not give you a glass of water if you laying on a dessert road dried out and they were driving a full potable water bottles, take the hint, create real off line relationships that move your body closer!

I don’t rant often, but I had to get this one out!

Our New Twitter Panel

From The Desk of Dr. Letitia Wright..

I’ve been thinking of ways to make the show more interactive this season. Because we are now nationally syndicated, it’s important to make the topics work nationwide. In order to widen my scope, I need your help!

No, no, I am not crowd funding! However, I am creating a new Twitter Panel for Wright Place TV Show.

I’ll be asking some questions and putting them out there on Twitter at #WPTVshow However… I also would like to be able to get some twitter responses from trusted people who are in the know. That is where you come in!

I would like have a segment on the show and report the responses of my Twitter Panel as well as the general public. This means I will be repeating your post with your handle on the show to the television audience. My show is not live, so there will be a delay between the actual answer showing up on twitter and the show, however, if people use the hash-tag, they can get in on the conversation or comment online.

If you would like to be a part of the Twitter Panel for Wright Place TV Show, then just reply here. Make sure you are following me at @Drwright1 and I will follow you and DM a conformation that you are on the team. 

Interested but not sure what Wright Place TV Show is about, please watch the online episodes on this site.

How to Create a Mastermind Group

guest post by Brandana

So what is a Mastermind Group?

A Mastermind Group is a group of business professionals from various industries that meet up on a recurring basis to talk about their professional or personal life.

The concept of the Mastermind Group is simple – To be successful, you must surround yourself with successful people.

First off, you will need to promote or invite people to become a member of this Mastermind Group. Right off the bat, do you know of any like-minded professionals?  Go through your Facebook account and take a look at people’s profession and also create a Linkedin account if you don’t already have one. One Linkedin you could also create a Mastermind Group to stay connected with your members. You could post and share articles and of course, promote your actual meet up.

Once you’ve targeted the people you would like to invite, send them a simple email describing the event and purpose. I would try to keep it light and try not to make it sound too corporate or like a formal meeting. It’s simply a meet up for successful professionals. Also, be sure to extend the invitation to anyone your potential member thinks would be interested.

Next, you would need to have a couple of venues in mind. Affordable lounges, coffee shops and restaurants are always great. Make sure the venue is centralized to where everyone lives so it’s easy for everyone to get to it. I would recommend splurging a little and have some finger foods provided to your members. After all, they did join your group.

Like any other kind of group, organization is a key factor. In today’s world of technology, the internet has become the most effective form of communication. There are so many tools out there on the web that can help you get more organized in a time efficient manner.

The one tool I recommend for starting any kind of group is Whoozin.

Whoozin is an RSVP web application. Here you could place the group logistics and your members information and add them to a group which in this case, would be a Mastermind Group.  Whoozin provides the ability to email your members and track who is coming to your group and it also retains a history of events for the group. Whoozin can help you stay organized when it comes to registration or invitations to your Mastermind Group. I almost forgot to mention that Whoozin is free to use and provides an ad-free environment.

Finally, I don’t recommend handing out agendas like you would a meeting but you should have one in mind or a personal agenda handy. This agenda would contain topics of discussion or any announcements you would like to bring up.

After your first Mastermind Group is completed, make sure you call or email everyone a few days later to get your feedback from them. Always ask for ideas to improve the event.

Visit http://www.whoozin.com

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