Fall/Winter Setting In

First of all, thank you to all who sent me love and support over this last month. It is and was very much appreciated.

Fall is setting it; it?s starting to get cold. As I am writing this I have on extra layers because I forgot to turn on the heater last night! Tomorrow I am in the studio for the last time this year before we go on hiatus. Its bitter sweet I guess, but of course the time will fly by and I will be back in the studio in January. Also I have a live show at Lisa Marie Platske?s event too. If you are not registered for this event, please at least look at the website before you decide not to come. It?s one of the best values of the year. It is a great way to jump start your business year with new clients, new ideas and new motivation. Who is going to be on my live show? It?s a surprise! It?s very exciting!
LEADERSHIP SUCCESS SUMMIT – 2010
Getting Results in Changing Times
If you’re a Savvy, Entrepreneurial Woman in Business
and You’re Interested in Making 2010 Your Best Year Ever…
http://www.upsidethinking.com

Another cool thing that has come up is that I am doing podcasts for Biddingbar.com
This site is for freelancers who want another place to attract new customers and contracts. It?s free to get your own webpage there and I will be having some great business podcasts there soon. It?s in beta which means it will be changing from time to time and it?s very new. I met with the guys earlier this month and they are off to a good start. When you have more WebPages, it just helps you show up more on the web and more customers can find you. It?s basically free advertising, you can?t go wrong, so visit today and sign up, tell ?me Dr. Wright sent you!

The 10 Week PR Challenge is rocking! People are not only getting interviews but they are also getting paying gigs after the interviews. We are in the middle, if you want in on the next round, then visit http://www.10weekprchallenge.ning.com and sign up,you will get the dates for the next challenge. Please fill out the application seriously. I had to reject someone who said they?ll let me know what they want to do once they look around. It?s not that kind of site; we all have goals and are serious. If you are serious, I want to help. If you are just hanging out to see what?s up, this is not for you. The people on the site are working hard and getting results. That?s the way we roll!
Waiting hear from the Russell Simmons camp about something, if it all works out, you?ll see it on the next show!
Check out the shows here online or at ITunes- you can subscribe for free, just search Wright Place TV Show and its there!

Talk to you soon!
Dr. Wright

The Leap: How 3 simple changes can propel your career from Good to Great

The Leap: How 3 simple changes can propel your career from Good to Great

Author: Rick Smith

This book starts with the author?s quest to understand how in 18 months he had gone from completely unremarkable to writing a best seller, founding a new company that he eventually sold for more money than he ever dreamed of. He wanted to find people who had achieved extraordinary success without the talents and drive that might have marked them as special from an early age. The book was meant to be a ?Good to Great? manual for individuals. I have read Good to Great, so…we?ll see.

Smith shares how in 2003, his co-written book, The 5 Patterns of Extraordinary Careers took off. The book was very successful and after 3 months of touring his company let him go. He felt like his career had crashed and burned. He was looking for a new job and going to networking meetings. After a while he realized the networking meetings had plenty of people but hardly ever did you see top ranking executives from any companies. He created his own and named it w50. This was almost instant success also. He wanted to learn how this had happened.

Smith has also added lots of stories of how other people did it. This can give you some good ideas and perhaps insight on what creates success. He has a create take on memes however, makes no point of what the reader should do with a meme. Should they get one, make up one, use one? I like the book; I am always interested in how other people go to their success.
This book is an L.A. 7

What Everyone Should Know About PR Agencies

This article is to explain how different types of PR Agencies work and how best to use them. When hiring a PR agency, you should know what to expect. Having the proper expectations will create a good working relationship with the agency and get the results you want.

Not all PR agencies and publicist work the same. The old school publicist will take a monthly retainer fee with no promise of results. They will ‘pitch’ you and your story to media in order to get you booked for an interview. In my personal experience of hosting a talk show, these kinds of publicist will pitch people who are totally inappropriate for the show in order to show their client they are doing some work. This is how they burn up man hours. There is no promise to get anything. And usually they don’t. The higher priced Publicists are paid more because they have more connections. Theoretically, they have more contacts and can get you booked easily. Their contracts are costly. While some will give you monthly payments, others want the fee paid in full.

Pay per Placement types of agencies will guarantee the placement. For each interview you get, you pay a fee. You are booked for sure and know how large of an audience you can leverage with each interview. You can refuse an interview if you do not feel there is value in it.

Leads types of agencies will charge you a fee each month to allow you to get information from writers and media outlets looking for specific types of guests. These types of services cost anywhere from free to $200 per month. You can find these types of agencies on the web. You can see if they are effective in as little as 3 months. It’s a great way to perfect your pitch. It’s also easy to know if this kind of agency is actually effective for you.

With all of these agencies, you need to aware of the return on your investment. Getting more PR is important to your marketing. Each business owner needs to create a system for getting the PR they want.

Dr. Wright is the creator of the Instant Radio Star program, designed to teach you how to get into the media anytime you want to. http://wrightplacetv.com

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