5 Ways to Get Your Video to Go Viral

Creating a video can be a time consuming project and once you have completed it, you will want people to view it. The more views your video receives, the more income potential you have from advertising. Many people wonder how some videos get millions of views in just a few short days and there are many secrets that no one will share. If you are creating a video you will want to know how to make it go viral.

Production is Key
The amount of effort you put into creating your video will help to draw people into watching it. If you are unsure how to produce a great video you can hire an outside company to help with the production. There are great video production companies that specialize in creating the perfect video for you such as 522 Productions-Alexandria, VA. This company was created solely to help clients create the ultimate video experience.

Marketing
Never be afraid to market your video. Many people are afraid to market their video for fear that it will not take off and they will have wasted time. Marketing your video through family and friends as well as social media outlets can make a difference in your video views. By sharing your video with multiple outlets, you will increase the number of people who will both view and share your video. Of course, your friends will view and share it but sending your link to other people through blogs and social networking will get outsiders to view your creation at a rapid speed.

Tell a Story
Videos that tell a story tend to go viral faster than those that do not. You can choose to teach something, show how you learned something or show people how things happened. Be sure to engage your audience in way that will leave a lasting impression. By doing this they will be more likely to share your video with their friends and social network contacts. Your story should be relevant to who you are or what your company represents. Create an outline of your story before you begin to record so that you stay on topic throughout the entire thing.

Keep It Short
No matter how great your production, marketing and story are, if your video is lengthy you will not get many views. It is important to keep your video as short as possible without losing the heart of the story. When you first sit down to produce your video project, record the story in its entirety. Once you have finished recording it is time to edit out the unimportant details. This will allow you to shorten the video by several minutes while keeping the message intact. People are more likely to view and share a three to five minute video than one that is over six minutes in length.

Catchy Title
We have all scrolled through a list of videos and seen that one that stands out. There is a reason that a video of cats being crazy will go viral before a video about marketing software. The title will draw viewers in while the content will keep them interested. If you have a boring title, people will scroll right by your amazing video no matter how great your marketing and production are.

The importance of networking when setting up a business from home

Most people understand the importance of networking for their business – the increased contacts and opportunities for development, the ability to make friendships amongst peers and look for problem solving solutions through group discourse and, of course, to forge valuable workplace connections which can help with staffing needs. However, this can be difficult to achieve when one is working from home. The usual networking opportunities – such as dinners, benefits or events – can be relatively inaccessible for someone working alone, without the influence of big business backing.

For those coming from a self-employment background, there are other ways to network than the standard channels. The internet opens up new methods of communication. Message boards and online forums are effective ways of sharing information. Responding to other people’s posts helps to establish sources of information and make your brand appear credible and knowledgeable, and people will begin to associate your brand name with the help they received on the internet. There are forums specifically tailored to a wide range of fields and industries on which serious professionals often advertise their services. Developing relationships on the internet can be a valuable way of forging networks and connections.

Alternatively, for those who prefer to communicate on a face to face basis, the wide range of trade shows and conferences can provide an ideal platform for sharing ideas. Alternatively look for business networking events or groups in your area. Working from home does not preclude attendance – in fact, working from home means that trade shows are even more valuable in offering the opportunity to meet likeminded professionals with whom you might not otherwise have come into contact. Likewise, any social events which are advertised by local business groups are perfect places to meet other entrepreneurs. Some are advertised as discussion panels, others are informational presentations whilst others still are targeted at women-only audiences.

Social events organised for pleasure shouldn’t be discredited as places to network, either. Although it is important to be cautious, so as to not bore people and lose friends, talking about your business at every possible opportunity is to be recommended to help people learn your business name. Offer your services to suitable friends who need your industry, or ask them to recommend you to those who might need help in the future. Building a network can be done at any level, from corporate and commercial to starting on a smaller, private, scale. Gaining the support of friends and family can be valuable additions to any network. Although networking from home is harder than when working for another organisation, it is by no means impossible and remains equally important.

 

4 steps you can follow to build your business credit

As an experienced Canadian credit reporting professional and a business man himself, Pat Drummond knows the challenges that small businesses face, and has learned from experience how to avoid common mistakes, which may eat up valuable time and money. Small businesses especially ones that are generally family-owned or those that have been operating for less than 2 years need access to credit. Here are 4 steps you can follow to build your business credit:

1. Establish a Business Credit Report

Every business starts with no credit score, and no credit history. Similar to your personal credit report, a business good credit profile can help your company grow and prosper. As you make connections to your business clients, you can start to build your working relations and credit profile.  As the business expands and starts establishing it, approvals for loans will get easier.

2. Leverage Business Relationships

It is important to start building a good business foundation and working relationship with your suppliers. There may be a variety of vendors which your business relies upon to get the job done or to provide products and having a great working relationship can help to improve your business credit report. If you regularly shop at Home Depot for example, you can open up a contractor account and start to build your business credit in that way. Many companies will offer perks and special discounts for regular customers. This includes private businesses and contractors.

3. Justify the Loan

Having a sound business plan will go a long way into helping secure the credit and loans that your growing business needs. When requesting credit, lenders such as banks will want to know what you plan to do with the money. A solid plan will not only help you success on your plan, but will also calm the nerves of lenders and any investor who may want to support the business financially.

4. Separate Business from Personal Credit

This is a common mistake among small business owners. It is easy to fall into this situation because you want your business to succeed. However, keep in my that separating your personal finances and your business finances is a must. Your credit report will be in a much healthier position and you will reduce the risk of your business impacting your personal credit score. If the business were to ever close or go bankrupt the consequences can be significant and even worse when you are held personally liable for business debts.

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