Female Self-Branding Gurus and What You Can Learn From Them
September 13, 2010 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
Female Self-Branding Gurus and What You Can Learn From Them
When you think of a branding guru, you probably picture a man in his forties, a little salt and peppered at the temples, but still fit and active, wearing a finely tailored power-suit and smiling confidently from behind his mahogany desk in his corner office. But not all geniuses of branding have to work for a high-powered corporation or don menswear. Believe it or not, you are bombarded on a daily basis by women who have enjoyed great success in branding themselves, and here are a few standouts that should ring a bell.
- Madonna. This material girl has made a fortune from her brand, which is literally herself. With album after album, she is like a chameleon who changes color to fit into a new environment, which is why she has been a household name since the ‘80s. But reinvention is not the only trick up her sleeve. She also knows how to work a crowd, grab a headline, and use her celebrity status to promote a good cause (not only is she working to end poverty in Malawi, she put her money where her mouth is by adopting a child there).
- Suze Orman. She proves that women have enough brains to manage their own money and invest it wisely (and not just at the grocery store). With several financial planning books under her belt and a successful show on CNBC (not to mention a flare for jackets unmatched in the continental United States) she shows average women everywhere that they don’t need a man to handle their money matters for them.
- Michelle Obama. The first lady has re-imagined her role by blending the demure femininity of traditional presidential wives with the more recent trend of strength and sophistication embodied by women in the White House. And she has succeeded fairly admirably in her efforts to look feminine yet powerful while embracing family matters that speak to every mother with her Let’s Move campaign, a crusade to get America’s kids out of obesity and into shape.
- Meryl Streep. As an actress and a person, she embodies class and sophistication, mixed with a just a bit of self-deprecating fun. She is serious, but she doesn’t take herself too seriously. Not only that, but she has certainly aged gracefully. She looks good for her age, but not so good that you’d suspect loads of plastic surgery. And she doesn’t buy her clothes in the junior’s department like a lot of aging actresses. In short, she is who she is. We should all strive to follow her example.
- Mary Kay Ash. Hard to believe she started out selling her own cosmetics, but her desire to help other women own their own businesses probably succeeded beyond her wildest dreams. A true American success story if there ever was one, she was named Most Outstanding Woman in Business in the 20th Century by Lifetime Television. After founding her empire, she also went on to become a best-selling author and sought-after motivational speaker, proving that women can have both beauty and brains.
Breana Orland writes for a discount vouchers website where you can find Argos discount vouchers and Dell.co.uk discount codes.
Can Your Webcomic Make Money?
August 10, 2010 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
I am excited to see my dog, Angel in a webcomic. I did not post this just to brag about my dog. I wanted you to look at how things have changed. Before, if you wanted your own comic strip to be syndicated you had to get accepted by the newspaper and they rarely added new comics. There was this entire platform you had to have to do this.
Now with Technology, Fave was able to bring his idea to the market in just a few short months. The business model is different but there is one in place so that this venture is money making.
All of this is to say, you can do what you want to do, you may have to try a new plan.
You can read A Pug Named Fender here http://apugnamedfender.com/
Will the Apple iPad Be a Dream Machine For Writers?
March 24, 2010 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
As I write this, Apple has announced that they are taking orders for the iPad. It’s a wonderful device that allows people to surf the net, listen to music, read books and a variety of other things with maximum portability. The iPad is smaller than a laptop — even smaller than a net book — and yet is a powerful and flexible device. It will likely sell in the millions.
The iPad has a lot of potential for writers because it is small enough to carry a purse or a big coat pocket, so they can do research, read books, and even use the device as a word processor in almost any setting. There are several models that come with built-in Internet connections, so it is a truly flexible device. Writers will love that kind of versatility the iPad offers — not only as they create books and articles, but as they see a wider market consuming them.
The iPad is set to make a product like Amazon’s Kindle e-book reader obsolete. The iPad has a bigger screen, and color, so the merits of the relatively high priced Kindle will fade rather rapidly.
But there are those who say that the iPad itself will be obsolete even before it is released. Sadly, it’s true. People may rush to buy the iPad, but they will be buying a machine that is severely crippled in several important ways. Writers will want to think twice before they buy one.
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