Did Someone Give You This Advice?
May 1, 2011 by Dr. Letitia Wright
Filed under Front Page, Wright Ideas
Bad Business Advice!
Lower your Prices!
Instead of taking a class on how to lower your prices and how to do your pricing so people will buy, I’d like you to think about a few other things:
Look, you are not Walmart so being the low price leader should not be your strategy.
1. Review the law of Supply and Demand. This will help you understand why lowering your price is not the answer to new customers.
2. See where you can add value
3. Make sure you are selling what your customers want to buy.
4. Check your packaging, make sure it looks good.
5. Get a budget to market, I bet a lot of folks don’t know what you have available.
Someone talked to me about how my prices were too high for the television advertising on my show. When I asked how much they had budgeted for television ads, they said they had no money for tv ads. So I asked, then what difference does it make what I charge if you are NEVER going to buy? Why was I having a conversation about pricing with someone who is not my client.
There is a contest prize MacBook available for writing reviews on the London Escort reviews site.
Bad product placement
November 17, 2010 by Dr. Letitia Wright
Filed under A Note for You, Featured Articles, Front Page
It speaks for itself!
Marketing Lessons from a Concert
September 16, 2010 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
I recently went to see Lalah Hathaway on concert and had a very enjoyable evening.
Afterwards, I got her to sign and autograph. Her CD was available but nothing else.
I did not buy the CD because I have a a lot of the songs on mp3.
There was nothing else I could buy, no cups, no t-shirts, no stuff to buy.
What is the real income stream for artists now?
What’s the real income strean for YOU right now?
Think out of the box.
