Marketing Lessons from a Concert
September 16, 2010 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
I recently went to see Lalah Hathaway on concert and had a very enjoyable evening.
Afterwards, I got her to sign and autograph. Her CD was available but nothing else.
I did not buy the CD because I have a a lot of the songs on mp3.
There was nothing else I could buy, no cups, no t-shirts, no stuff to buy.
What is the real income stream for artists now?
What’s the real income strean for YOU right now?
Think out of the box.
