How I Got 2.3 Million Downloads

How I Got 2.3 Million Downloads

This is a new ebook about how to make your app go viral

It’s also got good strategies for anyone who wants anything to go viral

The ebook is written by Stewart Hall

Stuart has been involved in mobile since the early days of the App Store as a developer, blogger and entrepreneur. He is currently co-founder and Chief Bot at Appbot. In a single night he built the 7 Minute Workout app, the,  blogged the story of growing the app to 2.3 million downloads before exiting to a large fitness device company. Previously he was co-founder of Filter Squad who built the Discovr series of applications which achieved over 4 million downloads.

Get the free download here

https://appbot.co/books/how_i_got_2_million_downloads?s=1

 

 

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Just email Dr. Wright at  info @ Wrightplacetv.com

Media Training – Must or Bust

 

Media Training- Must or Bust

With all the holiday frivolity and cheerfulness are you serious about your business as a hobby or a business? This is the time to become serious about the frivolity, to be focused within the cheerfulness and-and to be purposeful with the seasonal openness of people’s hearts.
Now is a great time for media promotions and public relations for your cause, unique marketing approach or “best” product sale. While there are thousands of things driving people’s attention, the end of the year and beginning of the next year are a unique time when suggestions are more easily received, matching the holiday spirit.

The window for new ideas and novel heartfelt suggestions is wide open. While your speaking skills may be excellent, don’t confuse openness with unabashed gullibility. Media interviews are not elevator speeches; they are elevator conversations on the slowest elevators in the world’s tallest buildings. Each soundbite must smoothly connect with the next one and seamlessly blend into a cohesive idea that captures the interests of the listener.

Every media interview must be interesting, informative and compelling. Within that interest, there is an opening to impart information that should make them feel like “the smartest person in the room” regarding your topic. While it occurs like a conversation, the artful symphony of soundbites must still be informative and leave the listener with a craving to hear more. The result of the encounter should not be the full sale of a particular product, service or even an idea, but the desire to hear more, “can’t wait till you’re on the show again!”
When you wrap up your last soundbite or unfold your last idea packet, the listener should not be ready to buy something, they should be excited about hearing more from you! This is the time to promote “YOU” as the most important aspect of your product or service. Simply, “it’s show business” and you always want to leave them wanting more.

Since you want to be ready to deliver your interview this evening being informed about it this afternoon, your professionalism means that you create the impression of a conversation that is captivating, informative and compelling. Additionally, your energy must come across as a continuous 15 or 20-minute sharing of the most exciting and joyful element of your life.

Speaker training or accomplishment and Media training are two different things. This is why a lot of speakers don’t get asked back for a second media interview. Speakers attempt to deliver a speech, and that does not work for radio or television. The actual delivery of taglines and connecting topics must flow together like friendly gossip that excites the listener. Also, the interview should have a fluidity and ease that spits out your website address, telephone number and primary social media contact points like smooth jazz lyrics.

If you are fortunate enough to be scheduled as the last minute guest interviewee, you become the host’s hero. Your presence may add spice the often hastily reconstructed show. The host will probably give you more freedom and talk time. Media training will allow you to shine as the “best belle at the ball!”
Since today’s media environment digitizes every single word you say, being nervous is just being human. For this reason, media training with “on-point” coaching is a prerequisite for successful media interviews. Use your media training to refine and hone the soundbites and catchphrases of your vibrant, energizing and longest elevator speech. No one will ever know if it’s your first time at this rodeo.

Dr. Wright is the leading expert on Media Training for Business owners, Sponsorship, and TV Hosting and Production.

The Wright Place ™TV Show is the fastest growing show about business on air today. Each week guests such as Mark Victor Hansen, Stedman Graham, Robert G. Allen, T. Harv Eker, Michael Gerber, Dan Kennedy, John Assaraf (The Secret), D.C. Cordova , Marshall Sylver, Dave Lakhani,Teri Hatcher, Marla Gibbs, and Christina Ferrari, discuss information, strategies and new technology that women can use to grow their businesses.
The Wright Place TV Show blog is featured on Guy Kawasaki’s Alltop.com

She is also an Expert Faculty Member of Elevation Network and the Inland Empire Women’s Business Center. In December 2008, she was Nominated for the BlackBerry® and AT&T Top Small Business Owners contest! Ranked #33 on the “50 Most Influential Women in Social Media,” Dr. Letitia Wright is a Learning Annex Faculty member, who teaches How to Get Booked in 7 Days or Less.

 

Check out Showtime Media Academy- $27 Trial

http://www.members.showtimemediaacademy.com/register

Amazon: Still the World’s E-commerce Leader

Amazon: Still the World’s E-commerce Leader

Amazon.com, which launched during the first Internet boom in 1994, quickly became the largest U.S. e-commerce company and an iconic leader of the U.S. tech sector. Twenty years later, in 2015, the company had become bigger than Walmart in terms of market capitalization, making it the largest retailer in the U.S.

What helped them to become the market leader was its focus on offering as wide an assortment of goods as possible online, backed by the lowest prices. Starting off as an Internet bookseller, Amazon.com quickly expanded into consumer electronics, software, games and video. From there, the assortment of products increased even more, to include every major shopping category.

On the flagship Amazon.com site, there are now shopping categories for books, movies, games, electronics, computers, home and garden, beauty, health, grocery, toys, books, clothing, shoes, jewelry, sports, and outdoors. In addition, there are categories for digital content, such as books and movies, which can be delivered via Wi-Fi to Amazon’s line of digital tablets.

In 2015, retail sales in North America, the UK, Germany and Japan accounted for 95 percent of all revenue. As part of a broader effort to diversify internationally, it has set up 10 different e-commerce marketplaces, including ones in key markets such as China and India, in order to attract global merchants willing to sell on Amazon’s platform. However, due to entrenched local competitors in both China and India, Amazon.com has not had the same success scaling in those markets as in its core North American market.

Besides diversifying shopping categories, Amazon JP has further set a successful example of a global mindset in business, by creating an English version of it’s website. Serving the two million foreign residents living in Japan, the company has strengthened it’s brand even further. In 2014 alone, the Japanese version of the e-commerce giant has recorded yearly sales of $7.64 billion.

The secret to Amazon’s success has been its unparalleled emphasis on getting as close to the customer as possible. Within the U.S. market, for example, Amazon.com has heavily promoted its Prime service as a way of locking in customers. After paying an annual subscription fee, customers get access to free two-day shipping as well as access to exclusive digital content. To make the digital content offer resonate with customers, Amazon.com has invested heavily in proprietary content developed in-house, such as TV shows, which can be viewed on Amazon’s tablets.

Going forward, the company needs to replicate the infrastructure build-out it has in the North American market in order to win market share in Europe, Asia and South America. The more warehouses, call centers and distribution centers the company has, the faster it can get products to customers and the more efficient it can make its supply chain.

In 2015, Amazon.com operated 60 different fulfillment and distribution centers around the U.S. (an average of more than one per state) with a total footprint of 50 million square feet. In comparison, the size of its footprint in China – arguably a larger and more important market than the U.S. – was only one-fifth as big, at 10 million square feet.

Amazon.com, too, will need to address the claims of its rivals, who claim that the company resorts to severe discounting and below-market pricing in order to drive rivals out of business. Moreover, there have been several highly publicized disputes involving the company and content publishers about pricing and distribution.

Given its massive market size, though, and its presence in key European and Asian markets such as Japan, they have become one of the most important Internet retailers in the world. With a long track record of innovation, it appears that they are well positioned for the next big wave of online commerce.

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