6 Qualities that Every Boss Wants in Their Employees
July 6, 2016 by Dr. Letitia Wright
Filed under Featured Articles, Front Page

6 Qualities that Every Boss Wants in Their Employees
What can I do to impress my boss?
We’ve been asking ourselves this question for so long that it almost seems ridiculous we haven’t managed to write that universal guide to help us all with an answer. It’s a pretty normal thing to concern ourselves with. After all, our jobs invoke some sort of motivation and, no matter which one that is, said motivation is a goal that always goes through the impression we leave on our employers.
Fortunately, centuries of labor and interactions based on hierarchies haven’t been all for nothing, as there has been a pattern noticed. This pattern refers to an array of traits and qualities that many employers think represent the perfect employee.
Productivity
Every business aims to produce something, let it be a good or a service. Quality and quantity of that product go hand-in-hand, and they’re directly proportional to how well the company will fare. Surprise your employers with sudden bursts of productivity, but try to stay tempered in order to maintain a certain consistency of your output.
Problem Solving
Or, rather, how well you behave when you’re faced with a difficult situation. If you get stuck on a particular issue, what do you do next? Do you fire away an opinionated e-mail to the staff or do you try to find your way out of the situation first? It’s definitely recommended that you try the latter option first, as adaptability and your capacity to work your way out of a sticky situation are definitely some excellent bonus points to your portfolio.
Initiative
Initiative refers to plenty of things. To continue the previously mentioned idea, it also refers to your ability to grab the ropes and steer away from a difficult situation all by yourself. If no one will fix it, then who will? You can also show initiative by bringing forward the various issues you have discovered to the higher-ups, proving that you care about the proper development of the project.
Involvement
Don’t be a passive player in this game. Get involved! Coming to work every day and awaiting instructions and papers to fill out won’t help you stand out much. Of course, having innovative ideas isn’t something that comes easily and, especially if you’re a newcomer, don’t worry too much about trying to impress with a groundbreaking resolution. Instead, do something extra out of your own free will. Show your contribution.
Creativity
Creativity represents something extremely sought-after: out-of-the-box thinking. This is one of those qualities that you can prove to be true even before you land an interview by submitting a charmingly creative resume. This is a trait that determines how well you’re able to make something out of nothing, a very valuable asset.
Carefulness
The difference is in the little things. Show up on time at meetings, write down notes when your boss is explaining something, finish all of your duty tasks, and carry through with your promises. Separately, these may not mean a whole lot, but together, they create a system that proves that you care about the job and that you’re looking toward the future, a bigger picture.
Conclusion
All in all, a bright mind and a clear goal help in making sure that you earn your boss’s respect. You don’t need to work overtime, do longer hours, or in any way struggle to work more. Quality will always be preferred over quantity. Carefulness leads to problem solving, which lets you get more involved, boosts creativity, and shows your employer that you can take initiative.
Live up to these standards and your boss will most certainly value your contributions to the company – something which is bound to show up on the next paycheck.
Promote Your New Book
July 6, 2016 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas

geralt / Pixabay
Where to Promote Your New Book!
Wrote your book but now you need people to know about it?
Sales of your book slowed down?
I have some answers for you
I am working on promoting my new book (Unfair Advantage) and I thought I would share
some of the information I found. You can download the No Cost list here!
Measure These Five Online Marketing Metrics To Track Your Business Success
June 29, 2016 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
Measure These Five Online Marketing Metrics To Track Your Business Success
What gets measured gets improved. Ever heard these words before? Well they are as true now as they ever were, especially in regards to online marketing. Many business owners have now begun to market their businesses online but are having a hard time quantifying the ROI. Are your ad campaigns working, is social media marketing paying off, can you notice an increase in sales due to traffic on your website? These are all valuable questions to have answered so you can properly manage your businesses budgets.
Luckily there are some solid metrics and tools that can help you achieve quantification. Keep reading for our top ten metrics you need to be measuring to monitor your businesses success.
- 1.) Total traffic to your website
Your online presence is defined by your website so it only makes sense that tracking the total visits your site receives. This number goes up and your business is becoming more popular. This is a “big picture” kind of way to tell if your marketing efforts are working out.
- 2.) New sessions
This metric can be found via Google Analytics and displays how many of your total visits are new sessions. This metric is important because it shed slight on how well your website attracts repeat visitors. Basically, it helps to define how relevant your customers find your website.

fancycrave1 / Pixabay
- 3.) Channel Specific Traffic data
This can also be found via your Google Analytics account under the “Acquisition” section. This is most handy if you are running a full-on marketing campaign that includes paid, referral and social media aspects. This metric tracks the breakdown of your traffic based on how your visitors found your website. Did they come through paid advertising (PPC), from social media pages, referrals or did they find your site through an online search.
- 4.) Bounce Rate
Perhaps the most important metric to track in order to tell how effective your website is at delivering the information your audience is looking for. If the bounce rate is high then you know that people are not impressed with your site and leave soon after arriving. If your bounce rate is low then you know your content is valuable. Either way, watching the bounce rate metric allows you to judge future efforts effects and create a website that people want to visit.
- 5.) Conversion Rate
This metric measures your sales success once you’ve attracted your audience. This is where you get to see if your online marketing efforts are translating into sales dollars. If your numbers are low then you know that your sales funnel is flawed somewhere, be it bad design, follow-up problems or if your sales team needs some work. Divide your total sales by total traffic to get a rough ratio of how effective your efforts are.
Operating your business online is nota n easy task but with so much of your audience online, it is a requirement to be successful in today’s market landscape. If you’re looking for help with an online marketing strategy you should talk to the experts at Delta Decisions Inc. who can put you on the right path to online success and business growth. Visit their website to find out more at http://deltadecisions.com/.








