Is Your Business Social?

Is Your Business Social?

Social media is very much in the limelight right now following the flotation of Facebook and impending flotation of Twitter. These websites are valued at huge sums and investors are desperate to snap up a share of these businesses but what can these sites do for you and your business? I’m sure you’ve already read advice about adding your business to all of the major social media channels but you are profiting from this and is your business growing from your social media exposure?

My name is Emma Simpson and I’m the owner of a firm of cheap accountants who offer accounting services to all small businesses at affordable prices. My business has grown to be very profitable and successful over the last few years and I have experimented with a number of social media websites to advertise my company and to achieve growth. I believe I know what works and what doesn’t work which is why I have written this article so that you can learn from my experiences.

I have achieved sharp business growth in a short space of time and I have achieved this by taking advantage of the best social media channels. I’ll let you in on my secret. There are a number of social media websites out there and they can all enable you to interact with new, potential customers but some sites deliver more than others. The site which you must concentrate your efforts on is Twitter. Twitter is easy to join and you will soon find that this site is a great place to do business and to develop new leads.

My advice is to be social on a daily basis. Remember to tweet a number of times each day and to offer something of interest to your followers. This could be articles from your own blog, which is a great way of demonstrating your skills and expertise, or simply news articles from a mainstream website. I aim to be visible on the news feed of my followers each day and this means that my business is always noticed and when someone needs the services I offer they are more than likely to get in touch with me.

Success on Twitter cannot be achieved overnight and you will need to give it time to gain sufficient followers and to develop an audience for your tweets. However, once you have gained a good number of followers and when you actively participate within business circles you will find that is relatively easy to gain new customers for your business. You really can grow your business through social media and I’m living proof. The best part of all of this is that social media is 100% free so you don’t need a marketing budget to promote your business.

My Q and A- Eyelash Extensions

If you pride yourself on being up-to-date in the beauty or fashion industry, the odds are that you have heard about eyelash extensions. You have probably seen celebrities walk down the red carpet with long, luxurious-looking eyelashes. Maybe you even want to get your own pair of eyelash extensions applied, but have a few questions. Keep on reading to find some FAQ’s on synthetic lashes.

Q: What exactly are eyelash extensions?

A: Eyelash extensions or synthetic lashes are semi-permanent extensions that are applied to your already existing eyelashes. They are applied using special adhesives and glues, and can stay on even when you go swimming or go to bed at night. These lashes can stay on for several weeks, and with proper treatments and re-visits to your salon, can stay on much longer than several weeks.

Q: Should I be wary of who applies my lashes?

A: Yes, you should absolutely be wary of who applies your extensions. Only trained technicians should be participating in this sensitive process. Be wary of “freelance” eyelash extension experts, who probably learned how to apply the synthetic lashes via YouTube or some other source. Always make an effort to go to a recognized lash lounge or salon that has great reviews and has been open for some time.

Q: Will eyelash extensions hurt my natural eyelashes?

A: As long as you do not try to pull off the extensions, they will not hurt your natural lashes. Because synthetic lashes are applied with very strong glues, they may actually cause you to pull out your own eyelashes if you try to take out the extensions. The extensions are applied individually to each one of your lashes.

In summary, eyelash extensions are synthetic lashes that are applied to your naturally occurring lashes. Specialists around the country have been able to build businesses based solely on applying eyelash extensions, and have years of experience in doing what they do. Never apply your own eyelash extensions, always turn to a pro.

Evaluating Youtube Video Performance

Evaluating Youtube Video Performance

Do you use Youtube for marketing? If you don’t, you should definitively consider doing it. Through Youtube you can drive traffic to your site, build your brand, interact with your customers and much more. Furthermore, Google loves Youtube and often ranks Youtube videos very highly in its competitive search results. Many marketers that have started to utilize Youtube and its benefits have had difficulties in analyzing the success of their video and content. For information about evaluating Youtube video performance, be sure to check out this article.

The most basic statistic you should be looking to when determining the success of your video is the number of views. Though often overvalued, the view count of your videos is nevertheless important. You should be able to look at not only the views, but also the “estimate minutes watched” through the Youtube Analytics panel. These statistics can tell you two very important things.

First, your view count can tell you how effective your title, picture, and description were in attracting viewers. Views are not dependent of how long the user watched nor are they dependent on whether the user liked your video. A high view count suggests that your video has a successful title and might be highly ranked in Google or frequently shared through social media.

The number of minutes watched is important because it describes how engaged your users were when watching the video. By dividing your minutes watched by the number of views you can tell what was the average number of minutes watched. A low number of viewers mean that your viewers quickly became disinterested and bored.

When evaluating your video’s success you also want to look at the traffic source page. Here you can see where your viewers came from. Common traffic sources include Google Search, Youtube channel pages, external webpages, and Youtube search. Unfortunately two other popular sources (embedded player & mobile apps and direct traffic) are unknown sources. However through these statistics you can still roughly determine what avenue of traffic is having the most success and which methods you still need to improve on.

Along with determining where your audience came from, you can also determine several important demographic factors such as age and gender. By finding which audience is most highly attracted to your videos you can tailor future content to apply directly to this specific  audience which cans increase subscription rate and user engagement.

Next, you want to pay attention to social shares. There is a certain “Sharing” page on Youtube where you can view the number of shares you receive. Popular sharing services include Facebook, Twitter, and Google Plus

Finally, you want to take careful notes on comments. Customers often provide valuable feedback. By responding to their questions and comments you can often answer questions you did not address in the video.

To learn more about marketing, or ecommerce visit us at http://www.thepowersellersunion.com

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