Media Training – Must or Bust

 

Media Training- Must or Bust

With all the holiday frivolity and cheerfulness are you serious about your business as a hobby or a business? This is the time to become serious about the frivolity, to be focused within the cheerfulness and-and to be purposeful with the seasonal openness of people’s hearts.
Now is a great time for media promotions and public relations for your cause, unique marketing approach or “best” product sale. While there are thousands of things driving people’s attention, the end of the year and beginning of the next year are a unique time when suggestions are more easily received, matching the holiday spirit.

The window for new ideas and novel heartfelt suggestions is wide open. While your speaking skills may be excellent, don’t confuse openness with unabashed gullibility. Media interviews are not elevator speeches; they are elevator conversations on the slowest elevators in the world’s tallest buildings. Each soundbite must smoothly connect with the next one and seamlessly blend into a cohesive idea that captures the interests of the listener.

Every media interview must be interesting, informative and compelling. Within that interest, there is an opening to impart information that should make them feel like “the smartest person in the room” regarding your topic. While it occurs like a conversation, the artful symphony of soundbites must still be informative and leave the listener with a craving to hear more. The result of the encounter should not be the full sale of a particular product, service or even an idea, but the desire to hear more, “can’t wait till you’re on the show again!”
When you wrap up your last soundbite or unfold your last idea packet, the listener should not be ready to buy something, they should be excited about hearing more from you! This is the time to promote “YOU” as the most important aspect of your product or service. Simply, “it’s show business” and you always want to leave them wanting more.

Since you want to be ready to deliver your interview this evening being informed about it this afternoon, your professionalism means that you create the impression of a conversation that is captivating, informative and compelling. Additionally, your energy must come across as a continuous 15 or 20-minute sharing of the most exciting and joyful element of your life.

Speaker training or accomplishment and Media training are two different things. This is why a lot of speakers don’t get asked back for a second media interview. Speakers attempt to deliver a speech, and that does not work for radio or television. The actual delivery of taglines and connecting topics must flow together like friendly gossip that excites the listener. Also, the interview should have a fluidity and ease that spits out your website address, telephone number and primary social media contact points like smooth jazz lyrics.

If you are fortunate enough to be scheduled as the last minute guest interviewee, you become the host’s hero. Your presence may add spice the often hastily reconstructed show. The host will probably give you more freedom and talk time. Media training will allow you to shine as the “best belle at the ball!”
Since today’s media environment digitizes every single word you say, being nervous is just being human. For this reason, media training with “on-point” coaching is a prerequisite for successful media interviews. Use your media training to refine and hone the soundbites and catchphrases of your vibrant, energizing and longest elevator speech. No one will ever know if it’s your first time at this rodeo.

Dr. Wright is the leading expert on Media Training for Business owners, Sponsorship, and TV Hosting and Production.

The Wright Place ™TV Show is the fastest growing show about business on air today. Each week guests such as Mark Victor Hansen, Stedman Graham, Robert G. Allen, T. Harv Eker, Michael Gerber, Dan Kennedy, John Assaraf (The Secret), D.C. Cordova , Marshall Sylver, Dave Lakhani,Teri Hatcher, Marla Gibbs, and Christina Ferrari, discuss information, strategies and new technology that women can use to grow their businesses.
The Wright Place TV Show blog is featured on Guy Kawasaki’s Alltop.com

She is also an Expert Faculty Member of Elevation Network and the Inland Empire Women’s Business Center. In December 2008, she was Nominated for the BlackBerry® and AT&T Top Small Business Owners contest! Ranked #33 on the “50 Most Influential Women in Social Media,” Dr. Letitia Wright is a Learning Annex Faculty member, who teaches How to Get Booked in 7 Days or Less.

 

Check out Showtime Media Academy- $27 Trial

http://www.members.showtimemediaacademy.com/register

RC Watches – specialises in luxury watches

The father and son team that owns this business wants to become a real brick and mortar shop, not just an online shop. A shop will allow them to offer long-term payment options that they can not offer with just an online shop.

They are also giving away watches!
They are running an amazing giveaway for which all supporters £1 and up will be eligible for:

Winner – Brand new 2014 Rolex Deepsea D-Blue Dial – worth £9000
2nd Runner-up – Cartier Roadster XL White 2010 Pre-owned complete set – worth £4500
3rd Runner-up  – Omega Seamaster Diver 300 Black – worth £2500
4th – 30th Runner-up – full watch service and polish – worth £250

They  are also running a fantastic giveaway for every promoter using ‘#rcwatchesgiveaway’ hashtag:  Rolex Submariner 16613 Black/Gold 1997 Pre-owned complete set – worth £4500

Please visit the page for more information and terms and conditions

http://www.crowdfunder.co.uk/rc-watches-ltd

How to Build Relationships with Influencers

 

Building relationships or strategic partnerships with industry influencers or thought leaders in your niche will help generate targeted traffic, and build powerful organic links and social signals to your website. It also allows you to build a reputation as an authority figure yourself in the proces. As you do so however, don’t make the mistake of ignoring everybody else. Everyone in your niche can add value in one form or another to your business.

 

Who Is An Influencer Or Thought Leader?

As Andre Hospidales, who offers SEO services through his website, SEOSocialGeek.com put it, “a thought leader is someone who is widely recognized and respected as a leading authority or expert in his niche industry”. A great example of a thought leader is Neil Patel of Quicksprout. Neil is one of the most influential people in the digital marketing industry, and any one of his blog posts can generate thousands of readers within hours of release.”

Thought leaders are extremely active on social networks, especially Twitter and Google+, and spend a lot of time blogging and curating high quality content.

By interacting and communicating with a thought leader you are:

• developing a mutually beneficial relationship with a highly influential entity. By interacting with them you are increasing your credibility and reputation.
• you are obtaining expert insight into your chosen field.
• you are able to obtain a professional opinion into your product and will be able to make changes to your product or business for the better.
• they will have contacts that they will undoubtedly wish to share with you, if you make it worthwhile for them.

Within any social network, influencers and thought leaders hold the key to accessing a large group of people (typically their followers and connections) or as connectors (allowing you to connect to people who matter and whose followers will significantly amplify your message). Social influence is determined by a wide variety of engagement factors, including likes, retweets, number of followers, mentions and quality of followers. Thought leaders can also help your content be discovered by other influential people, who then share it with their followers. Leveraging thought leaders in this way helps to amplify your website’s “social signal,” which will make it easier to index and rank in Google’s search index.

It is critical for you as a business to be able to first of all identify what type of influencers you have in your network and second what their area of interest is. Engaging with thought leaders can make the difference between your content being seen by a few people, and truly going viral.

 

How to Find Influencers

Ultimately, the goal is to find individual influencers and the online sites where they are spending their time. Start off by identifying the most popular pieces of content in your niche that has been shared on the major social networks. One of the quickest ways to do this is by using a free tool by socialcrawlytics.com.

Social Crawlytics is a free tool that allows you to identify top content (based on social shares across the major networks) related to any particular niche. Essentially, you can use this tool to dig through leading industry blogs or competitors to find which content has been shared the most.

Behind the top performing content you are able to gather are the influencers that are getting their curated content seen by others within the industry. They are the people you should be building relationships with.

Topsy:

A quick way of identifying thought leaders is by using another great free tool, Topsy. Topsy is a social search tool that you can use to find exactly who has shared any given URL via Twitter (and Google Plus). You can also take a look at ‘influential users’.

Alltop:

Another great place to start looking for online influencers is by using the Alltop tool. Alltop aggregates the top blogs on a number of different topics. Top bloggers from most niches can be found using this free service.

LinkedIn Groups:

For some industries, LinkedIn groups is a great place to hunt for influencers. You’ll find that the organizers and active members within these groups are often influential.

Here are a few ways to build relationships with influencers:

• Start the process by listening to the conversations that the influencers you are targeting are creating and contributing to. Your goal should be to become part of those conversations.
• Look for every opportunity to provide assistance to an influencer. For example, promote their content, cause and products. When you provide assistance, you build credibility, trust and social capital.
• For every six pieces of content shared through your social media channels, four should be pieces of content from your influencer target that are also relevant to your target audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group. One of the pieces of content you share should be original, informative content that you have created. When you share influencer content, they notice. And since you are sharing this content without asking for anything in return, those influencers may reciprocate by doing the same for you some day.
• Engage with influencers by making sensible and meaningful comments on their content. Make sure that your comments demonstrate your knowledge and add real value to the post. Contribute to their Facebook pages and LinkedIn Groups
• Share relevant content directly to the social influencers to increase the likelihood of it being picked up by and featured on major sites.
• Message them when appropriate.
• Create content for them.

 

 

 

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