Why you should pass on that radio interview!
May 3, 2015 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
Great, you’ve finally got a call to do a radio show interview! This is what you’ve been waiting for to secure widespread exposure of your heartfelt topic of choice. It’s the type of discussion that you expect to lay a path toward resolution, giving you a much needed experience of the peace of mind you’ve campaigned for since the incident that has changed the quality of your life.
However, what you want, expect or intend from the interview may be completely crushed if you haven’t cleared vital pre-interview areas of attention. It may become the foundation of “why you should pass on that radio interview.”
Begin your interview preparation with listening to at least 3 episodes of the program. Make sure the culture of the show matches your specific topic. Programs celebrating technology advances in air-driven “hammer guns,” may not match your issue with the labeling of genetically modified foods.
Do you have any idea about who the audience is? We often focus on the audience’s size instead of its listeners mindset. This valuable “who” can determine your acceptance or rejection of an offer for a radio interview.
Very important, have you created a way for people to connect with you beyond, “go to my website?” In this age of mobile marketing, you need multiple ways to connect via text messaging and social media.
Another point, you don’t have anything to share except stories of your clients. The interview is not an advertisement for you as an individual. Also, to assure the best audio quality, do not plan on doing the interview in your car while you drive. Plus, do not plan on doing the interview with your family and friends all around you. Respect the listeners by devoting your full attention to the interview.
Finally, your show-prep should include some discussion with the host or producer. You don’t know what they want to talk about, you assume its your topic – always ask. Check in, you never know what they have in mind, it could be even better than what you planned.
All of these points should illustrate the importance of profession “coaching” whenever you have an opportunity to interact with the media. The very same professional support often emphasized on WPTV every month. Watch people in the latest news cycle present their perspective to get the powerful or weak impact of preparation for interviews with the media.
Phytoceane and LovelySkin.com
May 2, 2015 by Dr. Letitia Wright
Filed under Front Page
First, let me say that ordering from LovelySkin.com was a joy. Easy to order, confirmations of the order were quick, follow up emails and the box that arrived was properly packed with packing peanuts. There were coupons and a thank you card. They just didn’t send it as cheaply as possible. They sent something nice. I appreciate that. The sample of Phytoceane was a nice bonus that I thought would be some throw away product. I really love this moisture cream! It smells nice but it’s not over powering. It is thicker than most moisturizing creams yet it feels good on my face. Perhaps its the proper product for my skin right now. The shopper experience from LovelySkin.com is worth it. And the prices are good.
Small Business SEO: Google My Business Or Pay For Performance SEO Pricing?
April 30, 2015 by Dr. Letitia Wright
Filed under Featured Articles
Small business SEO is the cornerstone of every small business marketing campaign. Organic traffic from Google can mean bank for your business. It can be a game changer.
Search engine optimization pays for itself. Think about traditional advertising — you pay for ad placement and hope to get results. If no new business rolls in, you’re back at square one.
The difference when it comes to small business SEO is that the investment you make continues to keep paying you back long afterwards. That’s the reality of ranking for a profitable keyword. When someone types in what they are looking for and finds you, what else can be better?
Used in tandem with on-page SEO, it’s a powerful strategy to add to your marketing arsenal.
Google My Business: Is It Good For SEO?
Google My Business is a free tool by Google aimed at helping small business owners manage their online presence easier. It combines Google Places and Google+ pages with Search and Maps to make updating your business information with Google a breeze.
Does it help your small business SEO campaign?
Sort of.
While it is important to optimize for your local market, Google My Business will not build links to your website or help you with on-page optimization. And those are the two areas to be concerned with the most.
What You Need To Know About SEO Services Pricing
Affordable SEO can fall into four different categories:
- By the hour
- By the project
- By retainer
- Pay for performance
SEO Services Pricing (Hourly):
Hourly SEO pricing is typically the most expensive. This is usually reserved for SEO experts who work with an agency or are training a team or business owner over a set amount of hours. This is almost never a good option for small business owners because SEO takes time. A well optimized SEO campaign can still take around 3 – 6 months.
SEO Services Pricing (Project-based):
Project-based SEO pricing can be a good option for specific tasks. Say you need to train your in-house team or you want a consultant to lay out a strategy for you to tackle on your own. Projects typically fall into SEO audits, link building campaigns, or creating the actual strategy.
SEO Services Pricing (Monthly Retainer):
Monthly SEO packages are the norm. With this level of service clients are outsourcing strategy and execution. It’s very normal for monthly small business SEO services to require a contract of up to 6 months to a year.
SEO Services Pricing (Pay for Performance):
Pay for performance SEO focuses on bringing results first.
No money upfront. Here an SEO service provider will work to promote higher rankings for their client, and once that customer starts ranking for their keywords, they then would begin paying for the service.
Not too many companies offer this level of small business SEO service. Most SEO companies stay away from this pricing model because it makes them really live up to what they say. If a customer does not rank, they don’t pay. It’s for this reason that companies that offer pay for performance SEO truly must understand Google and how to rank websites because if they don’t, they don’t earn any money.
Which means they wouldn’t be in business for long.
