9 Proven Strategies to Retain Customers & Increase Sales

9 Proven Strategies to Retain Customers & Increase Sales
Guest post by http://localbusinessadvertisingtips.com

It’s no secret, if you own a small business, the methods of advertising and getting customers have drastically changed. Even in the last few years, tons of different social media platforms and mobile marketing programs have emerged onto the scene and tend to be the standard form of advertising now.

And if you aren’t on board, your competition will be and you won’t be in business very long.

Now I am not saying to rush out and master social media or mobile marketing. But you do need to at the very least, learn what you need so you can find the right people to help you.

For example, do you have a website, are you building an email list? Do you at least have a Facebook fan page?

There are so many crucial things that every business owner needs to have, but might not necessarily understand how to set it up.

That is why I created this free guide, to give you the shortcuts you need to catch up to the whiz-kid marketers and stop them from running circles around you.

What are you going to learn inside the Local Business Advertising Blueprint?
In this free guide, I cover the 9 most important things all business owners need to focus on if they want to survive in 2013.

The guide is short and is not technical. It is designed as a blueprint that any business owner can follow and use the resources we recommend to outsource 99% of the work at an affordable cost.

Grab your FREE copy of Local Business Advertising Tips – 9 Proven Strategies To Retain Customers & Increase Sales –

Event Management Companies Use Internet Marketing

 By Coreypal

Fact or fiction, an event management company has many plate’s full of options to consider when pondering how to choose proactive marketing companies to manage their SEO and traffic generation.  Shysters run the mean streets of the many internet marketing websites in existence, and although it’s an unfortunate occurrence for the honest man to run into these scams, the list of ultimately beneficial internet marketing companies can drastically be reduced through some skillful searching, phone calling, and BBB findings.

Let’s face the reason head on why you are reading this: you are a serious business-minded money making event planning guru that wants to check the newest trends and gauge your current company with others so as to raise the bar on your event management services.  Or, perhaps you really do want to learn how to choose an internet marketing company; if this is you, sip the coffee and scroll down.

What Event Management Companies Could Expect

The primary purpose of an internet marketing company is strikingly similar to the modus operandi of a SEO company: to place your company on the map, albeit locally or nationally, and bring the promise of more customers your way for either a ‘per diem’ fee or some monthly membership fee.  The only way it is ever suggested to drop a single dime on an internet marketing company is if they are reachable by phone, reputable to the point their references are easily verified, and they have zero complaints through D&B or the BBB.

Do not go with a company that simply charges you to ‘babysit’ you SEO accounts, no matter how many you have.  Calling Google AdWords will render not only the creation of a solid campaign, but also the creation of a budget that will not move so long as you don’t touch it.  Same goes with Bing, except you need to stay away from the click-happy content network which renders an obscene CTR yet yields few sales for you.

Perform Due Diligence

Also, it is imperative that you check the level of education in the company in question – anyone can call themselves a professional, yet very few have the gait of an expert internet marketing company professional.  Having a brief conversation on the phone will let you know the candor and knowledge of the voice behind the sales pitch.

Finally, you should go with a company that doesn’t use tools online that are free for everyone.  Charging your credit card for something that you could have found yourself is pretty much financial suicide; all of the techniques and tricks of the trade need to be in-house, professionally designed, and have some level of tracking technology for you to view at all times.

 

Check out    http://thecmiteam.com for more information

The Drama You Like

By ThePRtist

Drama in your business is not always a bad thing.  The kind of drama we want to avoid is drama that causes us to lose money. Drama that causes our customers to lose focus.  Drama that causes people to stop wanting to come into the business, stop wanting to get our e-mails, and stop wanting to interact with us.  That’s the bad drama.

But there’s a good drama to your business that you might be missing out on.  For example, there is a way to do business that will make it an exciting experience for your customer.  That’s drama.  That’s the kind of drama that you want.  That’s the kind of drama that you need to put into your business in 2013.  In 2013, it’s about creating an experience for your clients.  How do we create a great experience?  We’ve got to give them something that is:

1:  Unique to us…they can only find it with us.  That way, the copycats will just be that, copycats!

2: Unique in delivery:  For example, The Wright Place TV Show used to have a show called  “The High Tea”, the Mother’s Day tea, (you can catch those shows on-line) where we gave away gift bags that were worth $400 or $500 each.  It was modeled after “The Oprah Show”, you know, “Her Favorite Things”, where she would give away hundreds of thousands of dollars of product.  And that’s what I did on every show for nine years straight.  It’s a great show.  It was a beautiful delivery.  After that, different organizations started having all kinds of “TEA” events.  They had fast teas, slow teas, this tea, that tea.  But none of them could really reproduce what we were doing because they couldn’t give these great big bags and people had to pretty much admit that, yeah, they went to another tea, but it was nothing like compared to The Wright Place High Tea.

So here’s your how-to:  Remember I said I was going to go deep into how-to.

#1:  Interview at least two customers to ask them what they think would be a cool and unique interaction with you. Ask them to suggest a cool and unique event a cool or a unique product something that would be really special.  Think about what they’re saying and then put together a plan to create that experience for all of your clients.  Here’s the thing:  It may not work out perfectly, but as you do this more and more and more, you will fine tune it, so that you’re doing something your tribe is actually very, very interested in and wants to be a part of.  Schedule it for this month.  Have a 30-minute talk with different clients and just say “I want to do something unique for my clients, for my constituents, for the tribe.  Do you have any input?  Do you have any great ideas?  Do you have anything that you yourself want me to do?”  And then put it into practice.

Need messages to motivate your list to buy? I can help you do that!

http://fiverr.com/theprtist

I’d love to hear the feedback that you get from your calls.  Go ahead and put them in the comment box and let me know how you’re doing with that particular thing.

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