The Drama You Like
Drama in your business is not always a bad thing. The kind of drama we want to avoid is drama that causes us to lose money. Drama that causes our customers to lose focus. Drama that causes people to stop wanting to come into the business, stop wanting to get our e-mails, and stop wanting to interact with us. That’s the bad drama.
But there’s a good drama to your business that you might be missing out on. For example, there is a way to do business that will make it an exciting experience for your customer. That’s drama. That’s the kind of drama that you want. That’s the kind of drama that you need to put into your business in 2013. In 2013, it’s about creating an experience for your clients. How do we create a great experience? We’ve got to give them something that is:
1: Unique to us…they can only find it with us. That way, the copycats will just be that, copycats!
2: Unique in delivery: For example, The Wright Place TV Show used to have a show called “The High Tea”, the Mother’s Day tea, (you can catch those shows on-line) where we gave away gift bags that were worth $400 or $500 each. It was modeled after “The Oprah Show”, you know, “Her Favorite Things”, where she would give away hundreds of thousands of dollars of product. And that’s what I did on every show for nine years straight. It’s a great show. It was a beautiful delivery. After that, different organizations started having all kinds of “TEA” events. They had fast teas, slow teas, this tea, that tea. But none of them could really reproduce what we were doing because they couldn’t give these great big bags and people had to pretty much admit that, yeah, they went to another tea, but it was nothing like compared to The Wright Place High Tea.
So here’s your how-to: Remember I said I was going to go deep into how-to.
#1: Interview at least two customers to ask them what they think would be a cool and unique interaction with you. Ask them to suggest a cool and unique event a cool or a unique product something that would be really special. Think about what they’re saying and then put together a plan to create that experience for all of your clients. Here’s the thing: It may not work out perfectly, but as you do this more and more and more, you will fine tune it, so that you’re doing something your tribe is actually very, very interested in and wants to be a part of. Schedule it for this month. Have a 30-minute talk with different clients and just say “I want to do something unique for my clients, for my constituents, for the tribe. Do you have any input? Do you have any great ideas? Do you have anything that you yourself want me to do?” And then put it into practice.
Need messages to motivate your list to buy? I can help you do that!
I’d love to hear the feedback that you get from your calls. Go ahead and put them in the comment box and let me know how you’re doing with that particular thing.