Information Product Distribution – The Perfect Business For the Solo Professional

December 27, 2009 by  
Filed under Featured Articles, Wright Ideas

Information Product Distribution – The Perfect Business For the Solo Professional

By Joshua Black Platinum Quality Author

If you are a solo professional and you would like to increase your income almost immediately, you may be interested in creating your own information products business. Info products, or ebooks are a scalable business that any lone entrepreneur can easily create based upon their personal expertise. Read on to find out how you can create another stream of income to your solo business.

Information products are basically just a solution to a problem that your customer has. Your first few products will be base upon your own years of experience and expertise in a particular field. If you want to add an additional stream of income to your business without having to spend a lot of active time managing it, then info-products are the way to go. Read more

Learning by analogy by Seth Godin

November 17, 2009 by  
Filed under Featured Articles, Wright Ideas

Learning by analogy

By Seth Godin

Some people are way better at this than others.

The other day, I was talking to someone about a complex and specialized issue. It’s quite possible that this was the first and only time in the history of the world that this precise set of circumstances had ever occurred. He said, “do you have an example of how this has worked before for you?”

I was puzzled. I mean, not only hadn’t I ever had this precise problem, but no one in the world had.

It’s like the left-handed chiropractor in Berkeley wondering how he can use new technologies and marketing techniques wondering why there aren’t more case studies about left-handed chiropractors in Berkeley.

Sure, the industries change, the goods/service ratio changes, regulation changes, names change. Doesn’t matter. It’s all the same. People are people, and basic needs and wants don’t vary so much.

Put aside your need for a step-by-step manual and instead realize that analogies are your best friend. By the time there is a case study in your specific industry, it’s going to be way too late for you to catch up.

Media Questions #1

September 28, 2009 by  
Filed under Featured Articles, Wright Ideas

This video addresses some email questions about media:
How do I target the right poeple
and
When is the right time to begin media for a new project

Also check out http://wrightplacetv.com/instant-radio-star/

Its the Instant Radio Star Program where I teach you to
get on the radio, any time you want!


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