October Notes

It?s the middle of October and we have started the 10 Week PR Challenge. I have closed it until we start a new one, I think it will be too hard if people get behind. So if you missed out, don?t worry, we?ll have another one.

As the weather turns colder ( I love summer) , I am working on shows that will warm the heart. I want each show to have a tangible impact on the people who watch and are involved. We just taped a show with Business in a Bucket and they did a heartwarming thing. They actually gave a kit to a young man who had expressed difficulty in finding work. It was real mentoring! I can?t wait for you to see this particular show.
We also taped a show with SCE. They have just been given money to build more green jobs and fund the programs that allow you to get a discount on your bills if you are having financial difficulty. They even have a program for the newly laid off.

We had Sniffle Buddies featured on the show too. This cold season will be completely different and now you have a different tool to use. I will be giving away some Sniffle Buddies at the website a little later.

In January we will have a live show at Lisa Platske?s event, it is already 50 % sold out. It?s going to be a good conference, so start your year out right with this one!

I am booking the rest of the year?s shows out and January also, so it?s time for people to tell their story. People have to know about you before they can buy your products.

There are some great PR articles on the website, 2 or 3 new ones each week. Be sure to check them out and leave your comments. We can all help each other, when you leave a comment, someone is reading that and thinking, WOW! I did not know that.

Oh yes, and Dave Saunders is doing our branding tips on the show. If you branding needs some re-working then check these out.
For the rest of the year, I will be sticking close to home and not traveling. I know, I know, that?s a big change for me, however, it is what is needed right now.

Talk to you soon!

How PR News Can Improve Your Small Business

This article is for small business owners who need to learn to use PR News as part of their marketing program. I advise all small business need marketing and PR to get more attention for their business.

Public relations is often mishandled and misunderstood. Small business owners want to run a business, not spend time looking for PR news opportunities. Getting a virtual assistant who specialized in this area can save a lot of time. This person can be the contact to set up interviews and make sure the media outlets have all the information they need. Their word should result in getting the business written up. When you have interviews constantly out there, become the number one choice of those looking for your services. You can think of PR news as PRE-advertising. Advertisement to your clients before they need you so that when they need you, they know exactly how to find you.

Everyone says word of mouth marketing is the most powerful kind of marketing you can have. Most word of mouth starts with a campaign. People start talking about what they saw in the news or read in the papers. It means you have to get it started someone. You have to purposely put the word out there in front of people who will repeat it. People who have influence and can move large numbers of people to action. That’s why people would love to be on Larry King or Oprah. They may totally disagree with what they do or say, however, they want their influence on the audience. They call Oprah the KingMaker because she can take your book to number one in any market because he influence is that large. By putting out your own PR news, you get to start the ball rolling and get interest in your business. The more people are talking, the more sales you can expect. Even bad news has been known to create sales in a product that was stagnant.

For more powerful tips on PR visit now http://wrightplacetv.com/instant-radio-star

Danger! Don’t Use These Words!

A recent poll found these words are the overused in media and in business. Are you still using these tired terms?

• Leverage: “We should leverage our investment in IT infrastructure across multiple business units to drive profits.”
• Reach out: “Jim decided to reach out to this underutilized demographic.”
• It is what it is: “The server is down, and clients are irate. It is what it is.”
• Viral: “Our training video has gone viral.”
• Game changer: “The switch from LAN to WiFi was a game changer for our productivity.”
• Disconnect: “There is a disconnect between our customers’ wants and their page views.”
• Value-add: “Where’s the value-add in this increase in spending?”
• Circle back: “I have to go, but I will circle back with the client later.”
• Interface: “My job requires me to interface with all levels of the firm.”
• Cutting edge: “Our cutting-edge technology gives us a competitive advantage.”

Maybe you can add a few words to the list??

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