Danger! Don’t Use These Words!
October 9, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Media Training, Wright Ideas
A recent poll found these words are the overused in media and in business. Are you still using these tired terms?
- Leverage: “We should leverage our investment in IT infrastructure across multiple business units to drive profits.”
- Reach out: “Jim decided to reach out to this underutilized demographic.”
- It is what it is: “The server is down, and clients are irate. It is what it is.”
- Viral: “Our training video has gone viral.”
- Game changer: “The switch from LAN to WiFi was a game changer for our productivity.”
- Disconnect: “There is a disconnect between our customers’ wants and their page views.”
- Value-add: “Where’s the value-add in this increase in spending?”
- Circle back: “I have to go, but I will circle back with the client later.”
- Interface: “My job requires me to interface with all levels of the firm.”
- Cutting edge: “Our cutting-edge technology gives us a competitive advantage.”
Maybe you can add a few words to the list??