Leopardology- The Hunt for Profit in a Tough Global Economy

Leopardology- The Hunt for Profit in a Tough Global Economy

Author:  Kivi Bernard

One of the first pages in the book says “Hunt or Be Hunted”. I don’t know what to think at this point as I read those words. The author explains immediately that as a Jewish man in South Africa, he felt gifted and built for success. He never expected to be otherwise. He says he felt shocked to find others did not think so about themselves.  Really in a country that only recently got rid of apartheid ? All I can think is that his community must be very small and completely unaware of anything outside it.


Bernard sees the Leopard as the perfect hunter. He really likes that, thus Leopardology. He moved from South African to America in 1997 with less than $900 in his pocket. I know the book is called Leopardology; however he refers to himself as being like a leopard enough that it gets old by page 5.

The book is filled with simple sayings like, Never Leave Home Withou

t YOU, Study your trading market and One Lion’s poison is another Leopards meat. Not only are these uninspiring but meaningless because of the level of fluff in the world today. This book does carry his unique perspective and is full of stories from his business life. The problem is that his stories are not as interesting as he thinks they are. They are not filled anything concrete. Little sayings like Keep What You Kill sound like he has watched a lot of Hollywood movies. The sayings are things anyone could say in any market. Read more

What Everyone Should Know About PR Agencies

This article is to explain how different types of PR Agencies work and how best to use them. When hiring a PR agency, you should know what to expect. Having the proper expectations will create a good working relationship with the agency and get the results you want.

Not all PR agencies and publicist work the same. The old school publicist will take a monthly retainer fee with no promise of results. They will ‘pitch’ you and your story to media in order to get you booked for an interview. In my personal experience of hosting a talk show, these kinds of publicist will pitch people who are totally inappropriate for the show in order to show their client they are doing some work. This is how they burn up man hours. There is no promise to get anything. And usually they don’t. The higher priced Publicists are paid more because they have more connections. Theoretically, they have more contacts and can get you booked easily. Their contracts are costly. While some will give you monthly payments, others want the fee paid in full.

Pay per Placement types of agencies will guarantee the placement. For each interview you get, you pay a fee. You are booked for sure and know how large of an audience you can leverage with each interview. You can refuse an interview if you do not feel there is value in it.

Leads types of agencies will charge you a fee each month to allow you to get information from writers and media outlets looking for specific types of guests. These types of services cost anywhere from free to $200 per month. You can find these types of agencies on the web. You can see if they are effective in as little as 3 months. It’s a great way to perfect your pitch. It’s also easy to know if this kind of agency is actually effective for you.

With all of these agencies, you need to aware of the return on your investment. Getting more PR is important to your marketing. Each business owner needs to create a system for getting the PR they want.

Dr. Wright is the creator of the Instant Radio Star program, designed to teach you how to get into the media anytime you want to. http://wrightplacetv.com

Now You Can Have a Great Call Center For Your Business

This article is for business owners considering a using a call center to help augment sales. Call centers are a great source of revenue. Because of the recession, call center prices are lower and more businesses are able to use them. Call centers can complete sales or takes leads that someone else in the office can follow up on. If your business generates calls 24 hours a day, you do not have to add or supervise new employees.

Call centers used to be out of reach for many small business. With the recession there is new opportunity to negotiate the cost of using a call center. You can also negotiate the length of contract, in order to you can be sure they are doing a good job for you. There are agencies off-shore and on American soil that are ready to service. The Centers can be used for sales, customer service or technical support. Saving on travel cost of employees and even having employees. By using analysis reports, the call centers can give you information to keep the sales on track. By looking at sales conversion rates, you can make the changes you need to increase your profits.

Some people have even set up good call centers from home. Because software is cheaper, all that is needed is a phone connection a good computer and Skype. The centers can be small and efficient. The whole point of a small business using the call center is to avoid having new employees. Smaller centers get business by contacting you if they see customer complaints.

By getting a call center proposal, you will have a clear understanding of what you will get during your project. You will also want to know the call volume they can handle and the process time. There are usually some fixed costs that go with using the call center. Those should be clearly explained in the proposal you receive. Call Centers are a great investment for small business.

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