Should You Spread Your Brand?

his article is for those who are interested in branding and are unfamiliar with the laws of branding. Branding your business is not difficulty does take some thought and the creation of a branding plan. By creating your brand purposefully, you will get the most out of it. This will create more sales and make marketing dollars work harder.

There are laws to marketing. Most small business owners are only looking at a logo. They do not take into consideration all the laws and everything they could do to create a strong brand. Out of all the things a business owner has to do, branding is one of the most simple things to do. The Law of extension says it may be a mistake to add your product name to all kinds of products. Many mistake extension for borrowing credibility from another product and placing it on a new product. It works well for people. Not so great for products and services. It only confused the general public. They simply are not paying close enough attention to be able to distinguish exactly what is going on with your products.

The original product suffers from brand dilution.

The inconsistency of the extension will change the relationship of the buyer with the original product. At the least, the product will seem irrelevant to the market. By creating a unique experience for your buyers, you stand out in the market. The experience will create the image you need. To do brand extension properly, answer these questions:

Have you identified a profitable business model in order to compete in this new category?
What type of competitive response will come from you entering this new market?
How big is this new category you want to enter?

With the answers to these questions and the proper research data, you can pull off a brand extension successfully.

Workplace Communication – Learning to Say No

This article is for employees and business owners who want to create a workplace that has runs smoothly. Workplace communication is the source of 85% of misunderstanding. Learning how to talk in a way that everyone in the office understands will make happy employees and in turn happy customers. Your customers will be treated well because the employees feel empowered to do so. It will become the culture of your company.

There nothing wrong with asking for help. However, some employees tend to shirk off their responsibilities by asking other employees to help them. What they really want is for the other person to do their work for them. In the guise of asking for help, they get the other person to complete the tasks they should be doing. Most people will help the first few times. Then resentment starts to come in. Everyone wants to complete their own work and not be held back by doing someone else’s responsibility. A recent survey polled says 76% of people know someone at work who does this constantly. It may feel uncomfortable to tell a supervisor about it. It seems like such a simple thing, it’s very irritating yet; no one wants to file a formal complaint about it. After all, they think to themselves, they may need help themselves one day.

In an effort to savor some goodwill for the future, they allow themselves to be taken advantage of. Learning to say no it the only way out of this situation. No one wants to create office chaos with lots of complaints. When people are asked to help with projects that they will not get credit for, this creates imbalance. When each worker can focus on his or her own goals and see that these tasks are not in alignment with them, they will make the right choice. People try to add guilt by saying you are not a team player if you do not help.

Catapult Your Business to New Heights- Sure-fire strategies to Increase Profit

Book: Catapult Your Business to New Heights- Sure-fire strategies to Increase Profit

Author: Glory Borgenson

The author pin-points the reasons for business failure in the first few chapters. She also has a think about Stress. She is convinced that business owners allow stress to get to them, using the early death of her father at 53 as an example. This book is filled with exercises to make sure you get the point and figure out what you really want to do.

One chapter makes you go into details about how you envision your business to be. The questions encourage you to think bigger and challenge you to be aware of your current beliefs. In another chapter she tells you to make room for more profit in your life by reducing the stress. I told you, she has a thing about stress. She really means getting rid of the tyranny of the urgent and spends time explaining what that is and how to get rid of it. Then at the end you have an exercise that will help you change your way of doing business.

This book is for business owners willing to work and look at them. There is no gloss over and no place to hide. Either you read and book and do it or you don?t. If you don?t, then of course you cannot expect to see any good results. There is a chapter to learn business systems, which will really serve new business owners. Borgenson covers leading great teams, delegation and marketing and sales. All with exercises that will actually make your work through it, not just think about concepts.

If you are brave and are willing to do the work, this book very well might get what it promises in the title. There are many important concepts to learn from the book. This book is an L.A. 8

« Previous Page — Next Page »