Our New Twitter Panel

From The Desk of Dr. Letitia Wright..

Dr. Letitia Wright

I’ve been thinking of ways to make the show more interactive this season. Because we are now nationally syndicated, it’s important to make the topics work nationwide. In order to widen my scope, I need your help!

No, no, I am not crowd funding! However, I am creating a new Twitter Panel for Wright Place TV Show.

I’ll be asking some questions and putting them out there on Twitter at #WPTVshow However… I also would like to be able to get some twitter responses from trusted people who are in the know. That is where you come in!

I would like have a segment on the show and report the responses of my Twitter Panel as well as the general public. This means I will be repeating your post with your handle on the show to the television audience. My show is not live, so there will be a delay between the actual answer showing up on twitter and the show, however, if people use the hash-tag, they can get in on the conversation or comment online.

If you would like to be a part of the Twitter Panel for Wright Place TV Show, then just reply here. Make sure you are following me at @Drwright1 and I will follow you and DM a conformation that you are on the team. 

Interested but not sure what Wright Place TV Show is about, please watch the online episodes on this site.

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Voucher Codes Could Generate More Sales For Your Business

March 14, 2013 by  
Filed under Front Page, Wright Ideas

street qr code

street qr code (Photo credit: ubiqua)

Voucher Codes Could Generate More Sales For Your Business

The rise of online voucher codes has been phenomenal. Long gone are the days when companies had their coupons printed the local press, nowadays voucher codes are used by UK businesses up and down the country to offer discounts and promotions.

Recent research by Forrester Consulting has found online promotional codes are an invaluable marketing tool for businesses as they increase consumer engagement and brand awareness.

Businesses that are not taking advantage of voucher code websites could be missing out on valuable sales. It’s not just the likes of the supermarkets and nationwide chains that can benefit from offering customers a promo code, small businesses are also seeing the benefit.

Voucher codes on the rise

Out of those questioned in the survey, more than six in ten said they anticipated that they would use more voucher codes over the next 12 months. This is promising news for business owners as they seek new effective ways to promote their products and services.

That’s not all though, 40% of respondents also said that they think they use voucher codes for at least a quarter of all online purchases. With more people heading to the web to do their shopping, there couldn’t be a better time for UK businesses to start taking advantage of this new marketing technique.

Consumer confidence

For businesses new to the world of voucher codes, they might wonder, well, what’s the point? Surely, it is just as effective to offer a 20% discount on their website, than become an affiliate marketer?

Retailers have been using inflated prices to accommodate for price drops for a long time, but due to the tough economic climate consumers are becoming far more money savvy.

With an increased awareness over deceptive pricing, people are looking for new and different ways to genuinely save money. By offering discounts to customers via a voucher codes website, it’s not only easier for online shoppers to see find the promotion online, but it also makes it more trustworthy.

Brand reputation

There are more benefits to using voucher codes to help promote than just getting customers to part with cash. The Forrester Consulting study actually found that voucher code users spend more time online, helping to improve conversion rates and brand reputation.

Choosing a voucher codes website

 

There are hundreds of voucher code websites on the web these days. Some were at the forefront of the industry, with other new ones springing up every day. My Favourite Voucher Codes has been operating for over a year, but differs from most voucher codes websites as a portion of the profits are donated to charity.

Yes, that’s right! Some of the net profits are donated to charities chosen by the consumers. Users of the website vote for their preferred charity in a monthly poll and the winner receives a cheque for 20% of the net profits.

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How to Create a Mastermind Group

guest post by Brandana

So what is a Mastermind Group?

A Mastermind Group is a group of business professionals from various industries that meet up on a recurring basis to talk about their professional or personal life.

The concept of the Mastermind Group is simple – To be successful, you must surround yourself with successful people.

First off, you will need to promote or invite people to become a member of this Mastermind Group. Right off the bat, do you know of any like-minded professionals?  Go through your Facebook account and take a look at people’s profession and also create a Linkedin account if you don’t already have one. One Linkedin you could also create a Mastermind Group to stay connected with your members. You could post and share articles and of course, promote your actual meet up.

Once you’ve targeted the people you would like to invite, send them a simple email describing the event and purpose. I would try to keep it light and try not to make it sound too corporate or like a formal meeting. It’s simply a meet up for successful professionals. Also, be sure to extend the invitation to anyone your potential member thinks would be interested.

Next, you would need to have a couple of venues in mind. Affordable lounges, coffee shops and restaurants are always great. Make sure the venue is centralized to where everyone lives so it’s easy for everyone to get to it. I would recommend splurging a little and have some finger foods provided to your members. After all, they did join your group.

Like any other kind of group, organization is a key factor. In today’s world of technology, the internet has become the most effective form of communication. There are so many tools out there on the web that can help you get more organized in a time efficient manner.

The one tool I recommend for starting any kind of group is Whoozin.

Whoozin is an RSVP web application. Here you could place the group logistics and your members information and add them to a group which in this case, would be a Mastermind Group.  Whoozin provides the ability to email your members and track who is coming to your group and it also retains a history of events for the group. Whoozin can help you stay organized when it comes to registration or invitations to your Mastermind Group. I almost forgot to mention that Whoozin is free to use and provides an ad-free environment.

Finally, I don’t recommend handing out agendas like you would a meeting but you should have one in mind or a personal agenda handy. This agenda would contain topics of discussion or any announcements you would like to bring up.

After your first Mastermind Group is completed, make sure you call or email everyone a few days later to get your feedback from them. Always ask for ideas to improve the event.

Visit http://www.whoozin.com

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