Voucher Codes Could Generate More Sales For Your Business

March 14, 2013 by  
Filed under Front Page, Wright Ideas

street qr code

street qr code (Photo credit: ubiqua)

Voucher Codes Could Generate More Sales For Your Business

The rise of online voucher codes has been phenomenal. Long gone are the days when companies had their coupons printed the local press, nowadays voucher codes are used by UK businesses up and down the country to offer discounts and promotions.

Recent research by Forrester Consulting has found online promotional codes are an invaluable marketing tool for businesses as they increase consumer engagement and brand awareness.

Businesses that are not taking advantage of voucher code websites could be missing out on valuable sales. It’s not just the likes of the supermarkets and nationwide chains that can benefit from offering customers a promo code, small businesses are also seeing the benefit.

Voucher codes on the rise

Out of those questioned in the survey, more than six in ten said they anticipated that they would use more voucher codes over the next 12 months. This is promising news for business owners as they seek new effective ways to promote their products and services.

That’s not all though, 40% of respondents also said that they think they use voucher codes for at least a quarter of all online purchases. With more people heading to the web to do their shopping, there couldn’t be a better time for UK businesses to start taking advantage of this new marketing technique.

Consumer confidence

For businesses new to the world of voucher codes, they might wonder, well, what’s the point? Surely, it is just as effective to offer a 20% discount on their website, than become an affiliate marketer?

Retailers have been using inflated prices to accommodate for price drops for a long time, but due to the tough economic climate consumers are becoming far more money savvy.

With an increased awareness over deceptive pricing, people are looking for new and different ways to genuinely save money. By offering discounts to customers via a voucher codes website, it’s not only easier for online shoppers to see find the promotion online, but it also makes it more trustworthy.

Brand reputation

There are more benefits to using voucher codes to help promote than just getting customers to part with cash. The Forrester Consulting study actually found that voucher code users spend more time online, helping to improve conversion rates and brand reputation.

Choosing a voucher codes website


There are hundreds of voucher code websites on the web these days. Some were at the forefront of the industry, with other new ones springing up every day. My Favourite Voucher Codes has been operating for over a year, but differs from most voucher codes websites as a portion of the profits are donated to charity.

Yes, that’s right! Some of the net profits are donated to charities chosen by the consumers. Users of the website vote for their preferred charity in a monthly poll and the winner receives a cheque for 20% of the net profits.

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