How to Stay Motivated in Your Business!

Whether you are a new or experienced business owner, it may seem difficult to remain committed and keep your nose to the grindstone at times. Nonetheless, one of the most determining factors to your success is simply sticking with it, so here are a few simple tips to staying motivated in running your own business to get you started!

1. Evaluate your competition. This may seem like it could be incredibly discouraging if many of your competitors are doing better than you, but on the flipside, they may also be having a slow quarter with low sales. If you can look across your niche market and put into perspective how your competition is performing, you will have a better idea of where you are at. If for some reason your results are subpar, be gentle with yourself, and take that as an opportunity to learn and grow to measure up to your competitors.
2. Remember what you are there for. There is no better way to get motivated than to think of why you started your business in the first place! If you used to work as a waitress before branching out on your own online venture, you can thank your lucky stars that you have the opportunity to be your own boss and no longer have to serve burgers to customers. Even if you were top in your field in a corporation, starting your own business gives you the opportunity to be financially independent, make your own hours, and pursue your passions. That in itself is pure motivation.
3. Look for a mentor or advisor. This is fantastic help if you feel that you are hitting a wall in your business. There are always people out there that are farther along on their journey than you are, so be open to advice, encouragement, and guidance. Of course, make sure that the person that you go to truly knows what they are doing in your industry. If you have an affiliate marketing business that you are hoping to grow, you want your mentor to be specifically experienced with that to give you insider advice and tips.

The bottom line is to simply not give up. Starting your own business is the opportunity to pursue your dreams and have even more freedom, but it does take determination and drive. You can do it!
BY Chuggin McCoffee
For a great selection of all things coffee, check out Chuggin McCoffee’s website, The Coffee Bump.

Positioning Pt 2-The Easiest Way to Get into Their Mind

Getting into someones mind is important for your brand. Creating a position in someone’s mind means you have access to them. You can send them a message about your book, business, product or service.

The easiest way to get into someone’s mind is to be FIRST! As I write this for my friend who is doing some changes in her business- I know she will be the first in this new channel she creates.

Find something to be first in. Create your own category if you have to.

What can you be first in? Post your ideas and questions!

Positioning Pt 1

A friend of mine is doing some tweaking to her business. She has a new brand she is putting out there  and giving what she does a fresh start. I am excited because she will be at the top of her game by doing this. Positioning is an important part of business, so  I thought I would share a few lessons on it. Here’s part one.

So what is positioning?

Positioning happens in the mind of your potential clients. It’s where your product or service or book stands in their minds. You get to determine that, largely by what you are doing with your advertising and marketing and publicity.

By positioning our products, services or books we can be seen in a world of over-communication. And of course if you are seen as the clear solution to a problem, people will choose you. By choose I mean, buy from you.

Of course this positioning strategy can be used in your personal life also. However this series will focus on your business, book , products or services.

You have to understand what is already in your prospects mind and connect to that, not spend time and money creating something new. People’s minds reject new knowledge and accepts only the things that match prior experiences and knowledge.

As for my friend- What’s in people’s mind about her type of business? Not much. I found most people have no clue what she can offer. Her new branding, the name alone will change that.

Those who do know, have had bad experiences and a hard time finding someone who was a good fit. If she speaks to that, she will bring in a lot of new clients. Another thing- the biggest fear her type of client has is a loss of control. If she can assure new customers ( via testinmonials) that they have control, they will be more likely to try her services.

Her services are very good, so once they try, they WILL stay as customers.

So, after reading this, what can you do for your biz?

Post your next steps or questions.

In part two I will talk about How You Get into the mind of your prospect.

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