Review: Six Secrets of Sales Magnets

Six Secrets of Sales Magnets

By Laura Posey and Will Turner

This book is not something you should overlook if you are in sales. The authors are sales trainers, this book is a good introduction to their services. The great sales people are always looking for ways to get better. Their goal is to help you close 7 out of 10 prospects. They tell the story of an average day in the life of the Average salesman, Professional salesman and the Magnetic salesman. Curiously, while the Magnetic salesperson plays golf and relaxes, the other two work a lot harder to get any money. The secrets of what they do are revealed, the HOW part is not revealed. I do like their concept on Vendorville. Because there is no HOW TO in this book, I assume you can get the details on how to do this in the courses they offer. They mention cold calling in reference to the Average sales person and the Professional salesperson, but not with the Magnetic salesperson. Nice story and nice book, you can clearly see which category you are in. This is a useful start to making positive change.

This book is a California 6

For more info: DancingElephants.net

Catapult Your Business to New Heights- Sure-fire strategies to Increase Profit

Book: Catapult Your Business to New Heights- Sure-fire strategies to Increase Profit

Author: Glory Borgenson

The author pin-points the reasons for business failure in the first few chapters. She also has a think about Stress. She is convinced that business owners allow stress to get to them, using the early death of her father at 53 as an example. This book is filled with exercises to make sure you get the point and figure out what you really want to do.

One chapter makes you go into details about how you envision your business to be. The questions encourage you to think bigger and challenge you to be aware of your current beliefs. In another chapter she tells you to make room for more profit in your life by reducing the stress. I told you, she has a thing about stress. She really means getting rid of the tyranny of the urgent and spends time explaining what that is and how to get rid of it. Then at the end you have an exercise that will help you change your way of doing business.

This book is for business owners willing to work and look at them. There is no gloss over and no place to hide. Either you read and book and do it or you don?t. If you don?t, then of course you cannot expect to see any good results. There is a chapter to learn business systems, which will really serve new business owners. Borgenson covers leading great teams, delegation and marketing and sales. All with exercises that will actually make your work through it, not just think about concepts.

If you are brave and are willing to do the work, this book very well might get what it promises in the title. There are many important concepts to learn from the book. This book is an L.A. 8

From Concept to Consumer: How to turn ideas into money

Book: From Concept to Consumer: How to turn ideas into money

Author: Phil Baker

This author comes in the been there/done that category. He has actually done what he writes about. Baker is an expert on product and market development and Far East manufacturing. He has had a role in developing products for Apple, Seiko, Polaroid and many others. I won?t spoil it for you; however you will be pleasantly surprised to see what helped to develop. He warns the reader that creating a successful product is more than just coming up with a great idea. If you are working on your idea and do NOT have a huge company behind you, then this is perfect for you.

Baker tells you the basics of what you need on your team: a person in Finance, Engineering, Industrial Design, Marketing and Manufacturing. You cannot create the dream without a team. I like that he just doesn?t tell you to grab 5 other people who don?t think like you do. He explains product development with segments on Concept Design, Pre-production and Product and a few more elements that are needed.

Baker? segment on marketing is a little light and asks you to estimate if you can capture 5% or 30% of the market with a caveat that it takes time to capture a market. You get someone on your team that does marketing, and then they should be able to handle that for you. Baker shares why you should outsource and answers manufacturing questions that left unanswered would sink your entire project. I love that he covers PR for your product. So few business books ever do, unless of course they are about PR.

I recommend this book for the person at home or in his office inventing something new. If you learn from someone who has been successful at it, you can duplicate their success. This book is full of meat and I rate it an L.A. 8!

« Previous Page — Next Page »