Book Review of Subliminal Persuasion By Dave Lakhani

I just read Subliminal Persuasion and I have to say for business, it is one of the best books I have read in a while. This has been a good summer for books too! I was surprised to see that Lakhani actually shares some valuable secrets. This is not a reflection on him personally, most books that say they have secrets, and then share the stuff that does not matter or does not work anymore.

 

I hate Guru’s that share the strategies worked in 1902 and pass them off as salvation for your business. So , stop it with the Brooklyn Bridge sales stories already! The reason this book is valuable to Wright Place Viewers is because it will give you an education about advertising,  motivation and why things work. He has a great chapter about Product placement. Product Placement is what made our High Tea Show the best ever this year.  People need to understand why the things in the book work. Many people feel like they are set up to take advantage of product placement opportunities, When they really are not.  Learn about leverage in business with some great examples and action plans to make the information you learned work for you. Learn how branding really works and why it is not about your logo and tag line.

Dave Lakhani

As a Wright Place Viewer, you should be a reader. Seriously, you have to keep up.

 

Investing in books and live seminars will keep you up to date. I highly recommend this book and have also posted a review on Amazon. I appreciate that Lakhani is very upfront and has something to share with you. He does not mince his words, so you if do not wish to be confronted about some of your attitude towards your own business, leave this book alone. It will change how you see yourself, your business and your behavior.

 

This article was written in 2008 and was updated in 2017.

 

Crowdfunding: BUSINESS & LIFE LESSONS FROM THE GODFATHER

April 24, 2017 by  
Filed under Crowd Funding

 

This book is authored by a very accomplished women. MichaelAngelea Solis has a Master’s Degree in Philosophy and is working on one in Management and Organization.  Her book was showcased in, New Jersey Library Association Book Show, April of 2016. ALSO, It has the Audiobook version available on iTunes & Audible. There are lots of perks, you have to pick the package that works for you. You’ve never seen anything like this and you can get the book for less than $20 go Here to Support today! https://www.indiegogo.com/projects/business-life-lessons-from-the-godfather-book-money#/BUSINESS & LIFE LESSONS FROM THE GODFATHER!!!

This Week in Crowdfunding 1/17/17

January 17, 2017 by  
Filed under Featured Articles

Saturday was GREAT!

I spoke at BOSS BRUNCH in Washington, D.C. and was on stage with Shawn Thomas- Ask a Millionaire! He dropped some major knowledge on everyone and it was wonderful. The entire speaking line up was excellent. And I will be collaborating with some of the people there. It was a great first talk for the year. I met so many cool people. I am considering being on the line up for Florida in April. I am thankful to Tarra Jackson for putting this together. She is busy and could have easily decided to spend her time elsewhere. 

 

If you were there, please post a comment about the event! 

Local businesses turn to #crowdfunding for support

http://buff.ly/2iK84Wg

If you are unfamiliar with how crowdfunding can work for your business, this article gives some great examples

Can Equity Crowdfunding Be Fixed?

The Fix Crowdfunding Act would bring rules that are more approachable for fundraising companies. Vincent Bradly writes a great article that makes one think about where the industry is going.

 

BBC News Reports That Funerals paid for by crowdfunding are on the rise

This is a problem that could be solved by having insurance.

http://www.bbc.com/news/uk-england-38638197

Need more crowdfunding information? Get the New Book Crowdfunding Made Simple  (click the book)

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