Media Training – Must or Bust

 

Media Training- Must or Bust

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With all the holiday frivolity and cheerfulness are you serious about your business as a hobby or a business? This is the time to become serious about the frivolity, to be focused within the cheerfulness and-and to be purposeful with the seasonal openness of people’s hearts.
Now is a great time for media promotions and public relations for your cause, unique marketing approach or “best” product sale. While there are thousands of things driving people’s attention, the end of the year and beginning of the next year are a unique time when suggestions are more easily received, matching the holiday spirit.

The window for new ideas and novel heartfelt suggestions is wide open. While your speaking skills may be excellent, don’t confuse openness with unabashed gullibility. Media interviews are not elevator speeches; they are elevator conversations on the slowest elevators in the world’s tallest buildings. Each soundbite must smoothly connect with the next one and seamlessly blend into a cohesive idea that captures the interests of the listener.

Media Pro

Every media interview must be interesting, informative and compelling. Within that interest, there is an opening to impart information that should make them feel like “the smartest person in the room” regarding your topic. While it occurs like a conversation, the artful symphony of soundbites must still be informative and leave the listener with a craving to hear more. The result of the encounter should not be the full sale of a particular product, service or even an idea, but the desire to hear more, “can’t wait till you’re on the show again!”
When you wrap up your last soundbite or unfold your last idea packet, the listener should not be ready to buy something, they should be excited about hearing more from you! This is the time to promote “YOU” as the most important aspect of your product or service. Simply, “it’s show business” and you always want to leave them wanting more.

Since you want to be ready to deliver your interview this evening being informed about it this afternoon, your professionalism means that you create the impression of a conversation that is captivating, informative and compelling. Additionally, your energy must come across as a continuous 15 or 20-minute sharing of the most exciting and joyful element of your life.

Speaker training or accomplishment and Media training are two different things. This is why a lot of speakers don’t get asked back for a second media interview. Speakers attempt to deliver a speech, and that does not work for radio or television. The actual delivery of taglines and connecting topics must flow together like friendly gossip that excites the listener. Also, the interview should have a fluidity and ease that spits out your website address, telephone number and primary social media contact points like smooth jazz lyrics.

If you are fortunate enough to be scheduled as the last minute guest interviewee, you become the host’s hero. Your presence may add spice the often hastily reconstructed show. The host will probably give you more freedom and talk time. Media training will allow you to shine as the “best belle at the ball!”
Since today’s media environment digitizes every single word you say, being nervous is just being human. For this reason, media training with “on-point” coaching is a prerequisite for successful media interviews. Use your media training to refine and hone the soundbites and catchphrases of your vibrant, energizing and longest elevator speech. No one will ever know if it’s your first time at this rodeo.

2016 season announcement

Dr. Wright is the leading expert on Media Training for Business owners, Sponsorship, and TV Hosting and Production.

The Wright Place ™TV Show is the fastest growing show about business on air today. Each week guests such as Mark Victor Hansen, Stedman Graham, Robert G. Allen, T. Harv Eker, Michael Gerber, Dan Kennedy, John Assaraf (The Secret), D.C. Cordova , Marshall Sylver, Dave Lakhani,Teri Hatcher, Marla Gibbs, and Christina Ferrari, discuss information, strategies and new technology that women can use to grow their businesses.
The Wright Place TV Show blog is featured on Guy Kawasaki’s Alltop.com

She is also an Expert Faculty Member of Elevation Network and the Inland Empire Women’s Business Center. In December 2008, she was Nominated for the BlackBerry® and AT&T Top Small Business Owners contest! Ranked #33 on the “50 Most Influential Women in Social Media,” Dr. Letitia Wright is a Learning Annex Faculty member, who teaches How to Get Booked in 7 Days or Less.

 

Check out Showtime Media Academy- $27 Trial

http://www.members.showtimemediaacademy.com/register

My Interview on Idea Mensch

Thank you Idea Mensche for featuring me!

Here is part of what I said

Taking my networking opportunities seriously. I do not just go anywhere. I am looking for executives who can make decisions on purchases. I will not find that person at a free event or a $10 event. I like to network at high-end events and meet people who can afford what I do.

Read the rest here

http://ideamensch.com/letitia-wright/

Please LIKE , TWEET and SHARE!

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Wanted: Social Media Intern

Wright Place TV is looking for a social media intern (NO-PAY)

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This position is virtual- you will not have to come into the

Wright Place TV Show offices in Ontario, California

Responsibilities:

4-8 hours per week (depending on events)

Social media monitoring

Will be ON-CAMERA at times

must be very good with

  • google hangout
  • google plus
  • twitter
  • facebook
  • linked in
  • pininterest

Must be punctual and able to follow directions

Benefits to the intern- Connections with and exposure to very powerful business people on the web via The Wright Place TV Show

You will receive Media Training

How to apply:

1) The first step is a phone call to the office, If you leave a great message, you will get a return call.

1a) It is highly recommended that you take some time to learn about The Wright Place TV Show and know what we do and what its about

BEFORE you call.

909 235 9744

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