2013 Publicity
April 30, 2013 by Dr. Letitia Wright
Filed under Media Training
Publicity: Build Your Platform – 2013
Silver Package:
1 hour Webinar- PR plan for 2013 so that you can see exactly what steps to take to your goals
Blog Write up – get traffic and links back to your site
1 15-minute radio interview- to add to your website, show you are an interesting interview, share with clients
Media coaching – make the best of your message, no matter who interviews you
$97
Angel Pass- Where the Fashion Industry Comes Together
December 27, 2012 by Dr. Letitia Wright
Filed under A Note for You, Featured Articles, Front Page, Media Training
Recently a group of designers and other professionals in the fashion industry came together. After many long discussions and sharing of our experiences, we saw a change was needed not only in the fashion industry, but in the whole of society. And so the idea of Angelpass was born.
We share the common vision of a just, harmonious society: equality, individual dignity, fairness and honesty in business and social interactions; cooperation rather than adversarial relationships. We want to see our fellow man uplifted, rather than exploited. Especially, we want to see the new generation of professionals in the creative arts freed from the pitfalls of unscrupulous business dealings. We want you to have other options to make your way in your careers.
We are not just idealistic dreamers: we are highly experienced professionals who know our way around the fashion design world. We know exactly what help and opportunities you, as the younger generation, need to find your way in the fashion industry and related creative fields. And we are convinced the negative aspects of the current system can be circumvented by mutual cooperation and networking — networking through Angelpass.
You, the younger generation, will soon be the leaders in all the creative fields. Angelpass is for those of you who know you have something special inside of you, some special destiny and reason for your talents. You who are over-comers, who believe in yourselves, who know what you want to do with your lives and believe you can do it.
Angelpass is here to help you do it.
ANGELPASS FASHION SHOW PARTIES
Each year Angelpass will choose 10 to 15 outstanding designers from our membership. We will honor them with four “big bash” celebrations, one for each season of the year. We will post notices of the date and city of each party, and invite our member designers to apply by submitting samples of their work to our selection panel. Each year the parties will be held in different cities around the world.
PERSONAL PROFILE PAGE
Put up your own Angelpass Profile Page on our website (similar to a Facebook page).
This is your premier networking resource for jobs, volunteer opportunities, and social connections. It is the best way to find anyone and anything you need for whatever project you are working on.
If you are a designer planning a fashion show locally or abroad, you may put out a call for models and other support professionals. Put up your own notice and browse through the Personal Profile pages to find paid or volunteer staff in the city and country where you are booking your show. (We suggest designers donate the pieces from their collection to any volunteer models and support staff.)
Remember– we are global, so spread your wings and reach out!
Why you didn’t get that media interview
November 9, 2012 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Media Training
Why you didn’t get that media interview…
English: Werner Erb is interviewed Deutsch: Werner Erb wird interviewt (Photo credit: Wikipedia)
A lot of people are using different services to respond to a media interview opportunity and then stop after a while. They stop because they are not getting anywhere.
If you have had that experience this year, let me share from the media side what is missing.
1) Media will usually set up some initial contact with the prospective person to ‘see” how it will be to work with the person. Are they experienced? Are they such newbies that an interview will basically be worthless? The biggest question of all is – Am I wasting my time with this person?
2) You answer my question with a yes when you do the following:
a) Tell me you will be on a cell phone and in the mountains or at the beach and don’t know what the reception is going to be like. Translation: I don’t really care about talking to you or this interview is not even remotely interested in making this turn out well for you.
b) You tell me you don’t have any idea who I am, even though you were provided with the website links to find out. Translation: I don’t care if I am a match or not for your audience. I am not interested in being a good fit for your audience.
c) You tell me you have never seen the show before, even though you were provided with a link to check at least one out. Translation: See B above
d) You tell me you are not the expert on this. Translation: I have no confidence in what I am about to tell you, I just hope I get into media somewhere or I really don’t know what I am talking about.
e) You tell me your availability is severely limited, like 10 minutes at 2 am on Sunday morning. Translation: See A above
f) You don’t hear from me and send my a passive-aggressive note about being polite and responding: Translation: I don’t understand that instead of telling people they have been rejected and starting a long email conversation about why, it’s’ easier for media to NOT contact you. No contact means, no thank you. Anything else creates MORE unwanted contact with a person you won’t be using. I also don’t understand that there are MANY people who respond to the media and I am just one of many that the media is sorting through. I would rather send a nice/nasty note just before I got interviewed than wait and see what happens. I have no problem letting you know how nasty I am after only one contact with me so I am make sure I don’t get interviewed or REFERRED as a good interview.
g) You respond to the media far past the deadline. Translation: I don’t know how media works at all. I don’t read my email and cannot be counted on for a quick response.
h) Your email responds to me that I need to sign up first or get my email cleared by entering in all my information to get an email to you. Translation: I am very clueless as to how email works and how media works. I really think you will enter all that data when you don’t even know me. I don’t realize that are several other people on the list who are making it easy
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Understand that every contact with media is an audition, not just a phone conversation or just an email. We are trying to figure out who can make our job easier. We are not looking for prima donnas. We work on speed.
My personal experience has been, the bigger the name, the easier the interview. They did what they could to accommodate me. I did what I could to live up to my end.
