Evil Email Address Strikes Again!

Roadside unattended jam stall, Stoke by Naylan...

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Once again I am on my pet peeve about using unprofessional email addresses. I used to think it is all just a mistake in marketing. I am beginning to think it is pure evil! I actually saw a situation where someone lost out on an introduction to the city manager because the middle person was given a yahoo address. That is not something this person could pass onto a City Manager. How about a business card with a phone number and your email address that reflects your business. To give out free email address will cause you to lose out on getting business. They figure you are too small, too new, or basically too inexperienced to do the job.

Let’s go over this again:

Did you c0ntract out to the person who said they are a marketing expert but their email address was a free email not from their domain? What did you get?

How long do you think about the person who did not have any more business cards and did not follow up with you in any way?

Did you have someone ask for a referral to a specific big whig but gave you free email addresses and did not give you cards? How excited were you to refer this person?

Help me, Help YOU!

Start using your domain emails, it’s important in your branding and vision

Get some plain cards until you get your fancy ones with the logo and all that.

Write the logo and card  in plain letters, no one’s secretary can read all that cursive if she/he is over 30!

I would love to hear your input below!

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Why Go for Government Contracts? Part 3

 

The government is pushing its relatively new Women Owned Business set aside program, which is designed to increase the number of government contracts women-owned businesses secure. In the past, they’ve fallen short of the 5% goal of the $400+ billion in contracts awarded each year to female-owned companies. Economically disadvantaged women-owned businesses are heavily encouraged to apply.  

Where the Government Spends Money

While many forecasts are that the government will be spending less, and with fewer contractors in the near future, one close-to-untapped resource may be the Simplified Acquisition Process. In 2010, the government spent $11 billion through Simplified Acquisitions, $6.2 billion of which went to small businesses. SAPs tend to hire and pay out faster, which is a boon in an industry known for slow decision-making and payouts. It’s worth looking into if you’re already qualified to bid on government contracts. 

Yes, our government has money and we could be vendors!

If you have not certified your business which will enable you to

get these contracts, you can get it done on September 17th, 2011

http://wrightplacetv.com/business-certification-workshop

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