5 Ways to Get Your Video to Go Viral
September 21, 2013 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
Creating a video can be a time consuming project and once you have completed it, you will want people to view it. The more views your video receives, the more income potential you have from advertising. Many people wonder how some videos get millions of views in just a few short days and there are many secrets that no one will share. If you are creating a video you will want to know how to make it go viral.
Production is Key
The amount of effort you put into creating your video will help to draw people into watching it. If you are unsure how to produce a great video you can hire an outside company to help with the production. There are great video production companies that specialize in creating the perfect video for you such as 522 Productions-Alexandria, VA. This company was created solely to help clients create the ultimate video experience.
Marketing
Never be afraid to market your video. Many people are afraid to market their video for fear that it will not take off and they will have wasted time. Marketing your video through family and friends as well as social media outlets can make a difference in your video views. By sharing your video with multiple outlets, you will increase the number of people who will both view and share your video. Of course, your friends will view and share it but sending your link to other people through blogs and social networking will get outsiders to view your creation at a rapid speed.
Tell a Story
Videos that tell a story tend to go viral faster than those that do not. You can choose to teach something, show how you learned something or show people how things happened. Be sure to engage your audience in way that will leave a lasting impression. By doing this they will be more likely to share your video with their friends and social network contacts. Your story should be relevant to who you are or what your company represents. Create an outline of your story before you begin to record so that you stay on topic throughout the entire thing.
Keep It Short
No matter how great your production, marketing and story are, if your video is lengthy you will not get many views. It is important to keep your video as short as possible without losing the heart of the story. When you first sit down to produce your video project, record the story in its entirety. Once you have finished recording it is time to edit out the unimportant details. This will allow you to shorten the video by several minutes while keeping the message intact. People are more likely to view and share a three to five minute video than one that is over six minutes in length.
Catchy Title
We have all scrolled through a list of videos and seen that one that stands out. There is a reason that a video of cats being crazy will go viral before a video about marketing software. The title will draw viewers in while the content will keep them interested. If you have a boring title, people will scroll right by your amazing video no matter how great your marketing and production are.
Business Mistakes Even Smart People Make
September 6, 2013 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
As 2013 is making way for 2014, it is vitally important for you to learn from your travels. I decided that I am going to tackle business fundamentals in order to enlighten those of you who are ready for 2014. We are going to start today. Yes, right now.
I have observed over this past year and made note of topics that people needed clarity in. I want to share with you, the key elements that will not only allow you to grow and follow the natural positive flow of your business. Your brand will be just where you envisioned it. But only if you actually DO what you learn.
It all starts with YOU!!! Life is about raising the bar and achieving new heights. In order to get to your destination you have to put your car in drive. Are you ready to change gears? I know you are.
Authors don’t invest in themselves to reach one person and artists don’t make their mix tapes and spend long hours making their music to sit idle on reverb nation. Small businesses owners don’t pour their heart out only to obtain a few clients, right? You don’t have to wait until you complete some mythical goal to get started with me. Frankly, if you could have reached that goal alone, you would have. Now you have help to reach that goal and now it the time.
Well, just what does it take, Dr. Wright? I am so glad that you asked. Before I answer, I want to ask you a question first. This is about you. What are you trying to accomplish? That’s all the time I have for today but remember what I always say! Ignoring one’s conscience is neither safe nor right! ~ Dr. Letitia Wright
Technology Billing Statements Can Improve Your Competitive Advantage
August 23, 2013 by Dr. Letitia Wright
Filed under A Note for You, Front Page
Learn How iPDF Technology Billing Statements Can Improve Your Competitive Advantage
With technology continuing to produce better and easier ways of doing business, every CFO’s focus should be on whether their outgoing documents are producing a positive image of their company.
Sure, you’ve always done business in a certain way so why change it? Because today, ‘average’ is not ‘good enough.’ In fact, average can actually be a disservice to your company. In today’s competitive environment, your company is measured by the messaging you put out through billing statements, CRM and marketing and every part of that is a reflection on you. So when was the last time your customers told you they were impressed by your billing process?
Interestingly enough, ours do because iPDF technology makes it easier for them to pay their bills, access information on their accounts, and interact with offers, messaging, videos, chats, and other services through one seamless system.
I’m sure you’re asking, “What’s in it for me?” What’s my ROI if I integrate
the new iPDF technology?
- Reduces 3rd party print vendor costs through print-ready documents and complete process automation
- Lowers print and mail costs by seamlessly switching from paper to eDelivery
- Reduces staffing requirements by consolidating print and electronic fulfillment
- Enhances revenue by automating tracked responses to Targeted Cross Marketing offers
- Creates superior customer experience by providing flexible document delivery and bill payment options
- Customization/ personalization for a targeted demographic.
- Visually enhances statements with color, graphics and paid offers
- Create added value for customers improving CRM
- Adds a new stream of advertising revenue
Boring billing should be a thing of the past. Now you can have an electronic interface with your clients — and for those who still want paper bills — we can improve those too while reducing your overall delivery costs. Exciting? You bet it is!
Join us on September 18, 2013 at (time of webinar) for our free, hour-long webinar entitled, “Electronic Billing: How it Can Improve Your Bottom-line.” To sign up for our webinar, please e mail jschachtel@CTPsolutions.com . For more information prior to our webinar, please contact Jack Schachtel at: 818-597-1222 ext. 304.














