Positioning Pt 2-The Easiest Way to Get into Their Mind

Getting into someones mind is important for your brand. Creating a position in someone’s mind means you have access to them. You can send them a message about your book, business, product or service.

The easiest way to get into someone’s mind is to be FIRST! As I write this for my friend who is doing some changes in her business- I know she will be the first in this new channel she creates.

Find something to be first in. Create your own category if you have to.

What can you be first in? Post your ideas and questions!

Positioning Pt 1

A friend of mine is doing some tweaking to her business. She has a new brand she is putting out there  and giving what she does a fresh start. I am excited because she will be at the top of her game by doing this. Positioning is an important part of business, so  I thought I would share a few lessons on it. Here’s part one.

So what is positioning?

Positioning happens in the mind of your potential clients. It’s where your product or service or book stands in their minds. You get to determine that, largely by what you are doing with your advertising and marketing and publicity.

By positioning our products, services or books we can be seen in a world of over-communication. And of course if you are seen as the clear solution to a problem, people will choose you. By choose I mean, buy from you.

Of course this positioning strategy can be used in your personal life also. However this series will focus on your business, book , products or services.

You have to understand what is already in your prospects mind and connect to that, not spend time and money creating something new. People’s minds reject new knowledge and accepts only the things that match prior experiences and knowledge.

As for my friend- What’s in people’s mind about her type of business? Not much. I found most people have no clue what she can offer. Her new branding, the name alone will change that.

Those who do know, have had bad experiences and a hard time finding someone who was a good fit. If she speaks to that, she will bring in a lot of new clients. Another thing- the biggest fear her type of client has is a loss of control. If she can assure new customers ( via testinmonials) that they have control, they will be more likely to try her services.

Her services are very good, so once they try, they WILL stay as customers.

So, after reading this, what can you do for your biz?

Post your next steps or questions.

In part two I will talk about How You Get into the mind of your prospect.

Efficiently Ineffective

Efficiently Ineffective

If you’re anything like me, you’ve wanted to be more efficient in your
business. I went through a phase where I was analyzing every little
thing I did to make it more efficient. The trouble was that I didn’t
look at whether the task even mattered before streamlining it. I’ve
since developed the EASE checklist to know whether I should even
continue as action, let alone make it more efficient.

• • Effective
    Is this action effective? Does it get me the results that I want?
    If not, this is not an action to streamline — it is one to STOP
    doing! Now.
    Concentrate on doing the right things before doing things right.
  • Appropriate
    Is this action appropriate? Does it fit with how I want to be
    perceived?
    It doesn’t matter how effective an action is if it doesn’t fit your
    image and your values. No matter how cheap and easy it would be to buy
    200 million email addresses a business will never be the same once
    people label it a “dirty spammer.”
  • Sustainable
    Is this action sustainable? Can I continue doing this indefinitely?
    Every business has a limited amount of resources: time, money, energy,
    etc. If this action takes more time than available and would cost more
    to have a VA do it than will be made in return it is not sustainable.
    Becoming efficient at running a deficit is a recipe for disaster.
  • Efficient
    Now ask how can I make this action more efficient? What can I
    eliminate from this action and get the same results?
    And that is the challenge: maintaining the effectiveness,
    appropriateness, and sustainability as we “trim the fat” from our
    business activities. Because who really wants to be efficiently
    ineffective?

  • 

    Free-Photos / Pixabay

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