How to set up your new business

Book: The Essential Business Handbook:
The Nuts and Bolts of Getting Up and Running Fast

Author: Beth Andrus

This book is a great reference book for all new small businesses. Everything you need is in easy to read chapters that are not over flowing with personal stories and information no one cares about. Andrus tells you what to do and why. Then she gives you a few resources to get it done. Don?t let the cartoon image of Andrus fool you. If you completed one item from each chapter, in less than a month you would be up and running.
Andrus writes in a simple style however she includes some very important information that people need. Every business must create a solid foundation; each brick of that foundation is covered here. All of the things you can find, however you are going to have to look several different places to get it all. Her explanation of resale number alone makes it worth it to get your book. Reading the California state government information booklet on resale numbers and how to calculate the tax is far more complicated that it should be. Andrus breaks it down with an easy to understand example.

Trademarks usually gets people stuck in the mud when starting their business. If you read Andrus chapter, you will be able to move beyond that even if you decide to go after a trademark. I also highly recommend the chapter on Cost Accounting. This is not exciting stuff when you are an entrepreneur, yet you must deal with it or pay the consequences later. She has a check list and glossary. No matter what your education level, you can enjoy this book. By enjoy the book, I mean, get the information, put it to use and get your business started. If you have a business already and are not achieving the success you want, this book can serve as a basic check up for your business.

This book is highly recommended for young or first time business owners. This book is a an L.A. 9!

Should You Do OutBound Calls?

Are outbound calls the best marketing for you?

 

Recently I have gotten on a list from a church that calls my house each week with a very upbeat recording from the Pastor about the great things they have going on at church this week and how he is excited to see me there.

Great right?

Here’s the rub

I have never attended his church. The only contact we have ever had was years ago when he called about some marketing he wanted to do. We did not have an audience match, so no deal was ever struck. Now I am stuck with these unwanted calls each week.

Because I am not a member and have no interest in his church, these calls come off as very insincere. I never listen to them and hang up as soon as I hear his voice. I have no way of getting off this calls list. Out bound calls for years have been a part of a great majority of business marketing models, does it still work now?

My question is, are you on any of these lists? How do you feel about it?

Would you like to get calls and voice mails from Wright Place TV instead of an email newsletter??

 

 

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