Lauren Solomon On the Wright Place TV Show

Lauren Solomon gives us the rundown on the Gwynnie Bee mini-fashion show, I review Dr. Rachna Jain’s new book. Internet Marketing for the Rest of Us. We also talk fashion for business and crowdfunding.

How to Promote Your Business Online

How to Promote Your Business Online

by Jon Solomon

Once you’ve invested in a high quality web design from a company like Eadetech, it’s important to ensure that you invest substantially in promoting the site.  Needless to say, a website that sits on a server and is never used is largely a waste of time!  Here, then, are some effective ways to help promote your company online.

Network.  In almost any sector, there are different businesses that can work together.  If your company offers a service that links well with another’s, then get in contact with them and ask if they’d be interested in setting up a referral system.  To use an example close to home, if you’re a web design company then you can build relationships with copywriters – they provide the text, you provide the site design.  This is a great way to build the amount of enquiries that you get.

Get your site listed.  There are a whole host of sites that people visit in order to find services, with everything from local plumbers to SEO companies listed there.  You should get your own company on these sites.  Some of the most popular include Yell.com, Yelp, Scoot, ThomsonLocal and Google local.

Use SEO.  Some people get put off by the idea of SEO simply because it can often mean outsourcing an agency, which not everyone likes doing.  However, it’s actually possible to carry out SEO work by yourself – as long as you’re prepared to invest a bit of time.  In fact, SEO is one of the main forms of marketing that can be done technically for free, once the site is set up.  Get onto a site like Moz, which offers literally everything you could possibly need to start pushing your website up the rankings.

Broadcast.  The web offers a great amount of scope for broadcasting your services.  It’s now possible to create and post videos on YouTube designed to both help potential customers as well as making them aware of what it is you do.  If you’re an online retailer, then you can create videos reviewing products, and if you run in a B2B format then it’s possible to create videos offering information on your sector.  You can also look at creating podcasts.

Use e-mail.  Whilst e-mail spam is deservedly treated with the contempt it deserves, that doesn’t mean that a genuine e-mail campaign can’t benefit your website.  As long as you provide those on your mailing list with genuine useful content, there’s a lot to be said for this area of promotion.  Obviously, you should never send e-mails to those who haven’t joined your mailing list: that is spam.

Vector File Collection with Vinyl Cutters for Free!

Advanced Machinery Shares Vector File Collection with Vinyl Cutters for Free!

By Eric Yin 

With the Vinyl Cutting Plotter, considered an essential tool for every signage business as well as the tool of choice for hobbyists using it to cut car window decorations and art pieces, Advanced Machinery (Pty) Ltd., operating out of Johannesburg, South Africa has today announced their vector file collection sharing with users free of charge.

Eric Yin, the company’s spokesperson who has made the announcement, says they are now inviting interested persons to download their vector files and import them into their favourite design software like CorelDRAW, AutoCAD, Adobe Illustrator.

“The collection is a great compliment to the computer-controlled  vinyl cutters, which are very easy to use, cut fast and works like a printer,” says Eric, adding that the Windows XP and Windows 7 compatible (32bit and 64bit) vinyl cutters also come packaged with free professional Artcut Cutting Plotter control software.

According to the leading vinyl cutters supplier most of the vinyl cutters on the market today are designed to cut all vector designed file formats from such programs as CorelDRAW, AutoCAD and Adobe Illustrator. “Computer designed vector files, with patterns and letters, can be directly cut on the roll of vinyl which you have mounted and fed into the vinyl cutter, through USB or serial cable,” says Eric. “Artcut software, included in the vinyl cutter package, is designed to control the vinyl cutter for cutting all design files. With vinyl generally having a lifespan of five years before colours start fading, Eric notes is perfect for making signage and creating window decorations.

Vector files are great for CNC cutting and engraving machines to produce high quality cut-outs and 2D engraving.   Eric says that in comparison to a bitmap image, a vector file can be enlarged an unlimited amount of times without losing quality. Eric, who has reiterated his call for interested persons to download their vector files and import them into their favourite design software like CorelDRAW, AutoCAD, Adobe Illustrator, says they have now made their vector file collection free of charge to all vinyl cutter users.

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