How to Promote Your Business Online

design e tradizione

(Photo credit: mbeo)

How to Promote Your Business Online

by Jon Solomon

Once you’ve invested in a high quality web design from a company like Eadetech, it’s important to ensure that you invest substantially in promoting the site.  Needless to say, a website that sits on a server and is never used is largely a waste of time!  Here, then, are some effective ways to help promote your company online.

Network.  In almost any sector, there are different businesses that can work together.  If your company offers a service that links well with another’s, then get in contact with them and ask if they’d be interested in setting up a referral system.  To use an example close to home, if you’re a web design company then you can build relationships with copywriters – they provide the text, you provide the site design.  This is a great way to build the amount of enquiries that you get.

Get your site listed.  There are a whole host of sites that people visit in order to find services, with everything from local plumbers to SEO companies listed there.  You should get your own company on these sites.  Some of the most popular include, Yelp, Scoot, ThomsonLocal and Google local.

Online Mentoring

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Use SEO.  Some people get put off by the idea of SEO simply because it can often mean outsourcing an agency, which not everyone likes doing.  However, it’s actually possible to carry out SEO work by yourself – as long as you’re prepared to invest a bit of time.  In fact, SEO is one of the main forms of marketing that can be done technically for free, once the site is set up.  Get onto a site like Moz, which offers literally everything you could possibly need to start pushing your website up the rankings.

Broadcast.  The web offers a great amount of scope for broadcasting your services.  It’s now possible to create and post videos on YouTube designed to both help potential customers as well as making them aware of what it is you do.  If you’re an online retailer, then you can create videos reviewing products, and if you run in a B2B format then it’s possible to create videos offering information on your sector.  You can also look at creating podcasts.

Use e-mail.  Whilst e-mail spam is deservedly treated with the contempt it deserves, that doesn’t mean that a genuine e-mail campaign can’t benefit your website.  As long as you provide those on your mailing list with genuine useful content, there’s a lot to be said for this area of promotion.  Obviously, you should never send e-mails to those who haven’t joined your mailing list: that is spam.

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