Opening for New Crowdfunding Client
March 30, 2015 by Dr. Letitia Wright
Filed under Crowd Funding, Featured Articles, Front Page
As America’s Crowd Funding Strategist, Dr. Letitia S. Wright, D.C, teaches workshops for Small Business Administration, California’s SBDC’s and is a Guest blogger for the Los Angeles Crowd Funding Examiner and other Crowd Funding sites. She has the fastest growing platform for crowdfunding education and project promotion in America. This is an often-requested summary response to inquiries about crowdfunding.
According to Wikipedia, crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet. It has been described as “the practice of raising funds from two or more people over the internet towards a common service, project, product, investment, cause, or experience.” As an industry, crowdfunding raised a total of $5.1 billion in 2013, and that number is projected to increase exponentially over the next few years.
The crowdfunding model is fueled by three types of participants: the project initiator who proposes the idea and/or project to be funded; individuals or groups who support the idea; and a moderating organization (the “platform”) that brings the parties together to launch the idea.
Everything from technology innovations, films, books, games, music, art, design, and nonprofit endeavors are packing the popular crowdfunding category of financing vehicles. Crowdfunding platforms are brimming with the hopes and dreams of many people in all walks of life who just need to place and share their ideas with a broader audience, for feasibility validation, support and ultimately funding.
Hundreds or even thousands of creative projects may be offered on crowdfunding websites at any given time. Each campaign is independently created and and presented by the person or people behind their offering. The campaign ideas are developed by campaigners who have complete control over their projects and full responsibility to make them successful.
Every campaign creator establishes their own campaign funding goal along with a deadline of up to 90 days that the campaign may be permitted to run. The length of time a campaign is offered may vary and most successful campaigns will fund well in advance of the maximum period. If visitors to a crowdfunding website like a campaign, they can become a supporter and pledge funds toward the campaign’s published financial goal.
If the campaign succeeds in achieving the posted funding goal, the campaign owner will receive the funds, less payment processing fees and a small percentage platform fee. For campaigns that do not reach their published goal, the campaign owner may still elect to receive the funds collected, less payment processing fees and a platform fee.
Crowdfunding is marketing, from the promotion of the initial concept to the delivery of the product or service. That’s where the electrical excitement engulfs the project in a glee similar to a “Race for the Cure” fundraising campaign. Heart-felt life-pursuits are passionately enhanced through the interaction of a supportive community.
Converting interested readers to enroll themselves in your idea is key to transforming your community of connections into supportive dollars. Remember, nearly all of your connections with your readers happen behind a screen, so most of your supporters have never met you and probably never will. That means you need to establish your legitimacy solely through your campaign. Therefore, it is critical you envoke a personal buy-in as immediately as possible in the pitch.
Visuals bring personality to your campaign, connecting on a personal and emotional level, quickly building credibility. Videos are an especially powerful aspect of crowdfunding campaigns. People are far more inclined to watch a short video (2-3 minutes MAX). Successful project videos are a good balance of entertaining, engaging, and informational.
Videos can generate a solid understanding of the idea, and they also define the tone and ambiance of the campaign. The idea is to show the magnificence of your idea, not tell it. The better you can make readers understand, the more they’ll care. Caring loosens the wallet, and can inspire the reader to get involved as a contributing supporter.
Crowdfunding has opened the project development and production funding gates. Entrepreneurs now have the tools to effectively present their funding needs to a large audience and capture every possible funding type, all in the same campaign, dramatically launching the ability to capitalize any new idea. While this doesn’t mean that every company will be funded, but it does increase, significantly, the likelihood that your or anyone’s new idea will get to market. This is definitively great news for everyone.
The Wright Place TM TV Show interviews with the top Crowdfunding CEO’s have given Dr. Wright the insight needed to make crowdfunding easy for regular entrepreneurs, authors and entertainers. Dr. Wright has been the MC for several crowdfunding events over the last 3 years and is a frequently sought after speaker and panelist. She is the author of the upcoming book “101 Tips to Successful Crowdfunding: From Someone Who’s Been There, Done That and Got the Cash”.
Dr. Letitia S. Wright is accepting 1 new client in April, if you are ready to have your project done and get funded, you can apply for this spot at:https://checkappointments.com/appts/GGMlflNbSw
Dr. Wright’s ‘How to Crowdfund Your Book’ Online Class
February 18, 2015 by Dr. Letitia Wright
Filed under Crowd Funding, Featured Articles, Front Page
Imagine, your name followed by “the overnight success and best-selling author of…” appearing in press releases and blogs week-after-week! Dr. Wright’s online class, at crowdfundabook.com, can create that headline before you have sold a single book. Dr. Wright’s ‘How to Crowdfund Your Book’ online class is a feature-rich multimedia experience, that will walk you through selling your book faster than you ever imagined possible.
Let’s face it, your fans are already foaming at the mouth to buy your book, your yet uncelebrated book! Why not sell your first thousand books before you have moved a single copy? Dr. Wright’s ‘How to Crowdfund Your Book’ online class, at crowdfundabook.com, will show you the simple secret for getting your fans to invest in you. Create your own paid monthly book club and learn how many become an eBook millionaire!
Of course, the strategy is to sell more books by lowering the price, right? No!! Sell your book for $99 dollars when everyone else is selling theirs for $10 and $20 dollars. At the Dr. Wright’s ‘How to Crowdfund Your Book’ online class, at crowdfundabook.com, learn about the amazing success formula that consistently produces new big hits on the Amazon best seller list. With this secret in action, your esteemed colleagues will be posting champagne toasts to your success in no time.
Turn your book into the goose that lays the golden eggs. At the Dr. Wright’s ‘How to Crowdfund Your Book’ online class, at crowdfundabook.com, learn how to get paid tens of thousands of dollars in speaking fees to talk about your book. Discover, the “strategic-impact-multiplier” techniques for becoming an overnight social media sensation. Press releases and blogs week-after-week shouting about your book!
Reserve your seat at the Dr. Wright’s ‘How to Crowdfund Your Book’ online class webinar event now!
Interview with Kyra Williams of TheGoodDeal.co.uk about Classified Ads
December 18, 2014 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
Interview with Kyra Williams of TheGoodDeal.co.uk about Classified Ads
Online classified ads are very popular nowadays. Everybody uses them to look for a flat to rent, to sell a second-hand car or to find a new job. They might all look the same, but they are not!
How can a classifieds website be different? We talked about this with Kyra Williams of www.thegooddeal.co.uk , the new classified ads website powered by the Padawan Group, an international company with over 20 similar sites all over the world.
Kyra, Tell us the story behind your classified ads site.
The creation of the Padawan classifieds sites was brought to life after the CEO’s Alexandre and Mathias online hunt to find the rarest Star Wars figurines, to add to their noteworthy collection proved to be getting more and more difficult. Throughout the years the dynamic duo, had managed to locate and secure their prized possessions, but as you can imagine, after years of collecting they soon exhausted all of their usual connections.
Turning to online classified seemed like the next best thing, however the online hunt proved to be more frustrating than anything as most of the sites they frequented had the items incorrectly categorized or not categorized at all. Just when they would find something that piqued their interest from one seller, they would quickly be let down as there was no way to view or filter all of the seller’s items at once.
The simple lack of organisation and accessibility seemed to be a trend on classified sites, one which Alexandre and Mathias both decided needed to be changed. With that notion in mind, the revolution of the classified market begun. To this very day Alexandre and Mathias along with the rest of the Padawan Family are still dedicated to providing a high quality, innovative customer-centric solution platform that continues to stand out in the crowded market place.
How do you promote this customer-centric platform to new users?
In order for us to effectively promote our platform, we like to think like a consumer. Every step we take is carried out with our users in mind. So the most important factor for us is having something worthwhile to promote. After all, actions speak louder than words. We have really started embracing the power behind social media to gain exposure. Social media has become a valuable time investment for us as it allows us maintain a direct channel with our customers. We also blog regularly, upload multimedia to YouTube and we never hesitate to publish a press release once we reach a milestone. Lastly, we invest a lot of resources to SEO activities.
What sets you apart from other popular classified sites?
One word: Passion. We’re extremely passionate about putting our customers at all the heart of our activities. When it comes down to it, they are as much of Padawan as we are. Without them there is no us. We’ve designed our online propositions with their needs in mind so we can improve their online shopping experiences.
There have been lots of reports of online scammers, using platforms like this. How do you prevent online scams?
First and foremost, we do not take online security lightly. All of our ads are manually reviewed before they are published. If somehow a suspicious ad manages to slip through the cracks, we have the option for users to flag the ad, which will then bring it to our attention so we can then make an informed decision to remove the ad or not. We also post safety tips on both our website and blog site. We can’t stress enough that users need to remain vigilant when online and should never complete a transaction outside of our website and under no circumstance should users give out their personal details. We also encourage users to use our social media integration, which allows users to share their ads with their own networks of friends and family. It’s generally easier and safer to sell to people that you already know.
What are your future plans for 2015 and beyond?
For the foreseeable future we plan to continue growing and expanding our Padawan family. We are want to become a household name and will continue working towards achieving that goal. We really are here to shake up the market and would love for you to join us on this journey. The more the merrier!
