Did Someone Give You This Advice?

Bad Business Advice!

Lower your Prices!

Instead of taking a  class on how to lower your prices and how to do your pricing so people will buy, I’d like you to think about a few other things:

Look, you are not Walmart so being the low price leader should not be your strategy.

1. Review the law of Supply and Demand. This will help you understand why lowering your price is not the answer to new customers.

2. See where you can add value

3. Make sure you  are selling what your customers want to buy.

4. Check your packaging, make sure it looks good.

5. Get a budget to market, I bet a lot of folks don’t know what you have available.

Someone talked to me about how my prices were too high for the television advertising on my show. When I asked how much they had budgeted for television ads, they said they had no money for tv ads. So I asked, then what difference does it make what I charge if you are NEVER going to buy? Why was I having a conversation about pricing with someone who is not my client.

There is a contest prize MacBook available for writing reviews on the London Escort reviews site.

London Escorts

Goal Setting Investments

December 26, 2010 by  
Filed under Featured Articles, Front Page, Wright Ideas

The Environment
Image by khteWisconsin via Flickr

The goal setting process is about identifying what obstacles are between you and your goal and getting access to the resources needed to bypass those obstacles. Some of the resources we need to reach our goals are time, money, and energy. By focusing on how we can leverage our current time, money, and energy we can create more for when we need them most.

People usually talk about spending money at the store or spending time with their family. The spending mindset is all about the expense in terms of time, money, or energy. When people talk about investing they expect something in return over the long term, not just the momentary pleasure of eating, being entertained, or hanging out. The investment mindset is about the return in terms of time, energy, or money.

When people want to have more money they often start by eliminating excess spending. This is an attempt to reduce the expenses. The trouble with eliminating expenses is that there is a point where no more expenses can be eliminated. If we have a fixed income, there is only so much money we can keep even if we eliminate all our expenses.

The question you should be asking yourself when investing rather than spending is “what is my return on this investment?” Return is profit divided by investment. In other words return is how many more dollars do you get back for every dollar invested.

For example, if I invest $100 in a piece of art and am able to sell it for $100, my return is 0% — I only made back my one dollar for every one dollar I invested. If I am able to sell that piece of art for $150 I made a 50% return — I made back my original $100 plus fifty cents on each dollar I invested. If I decide that I need to be rid of this art piece because it is taking up too much space and I sell it for $50 I had a negative 50% return on that investment — my pay out was $50 less than the original $100 I invested.

Using the principle of return on investment let’s look at typical spending. If I spend $100 on a new TV and get $0 because of it, I have a return of negative 100% — I lost 100% of what I put in. The same applies to our time and energy. The time spent in front of that TV is generating me no pay out and therefore is a 100% loss of that time.

How is this different if rather than spending the time I choose to invest it? I invest the $100 and the several hours a day towards my goals. I may be able to turn that $100 into $200 or $1000. I may turn those few hours into weeks on the beach. I may even notice that my energy level is higher because I’ve invested in something meaningful to myself!

By focusing on investing our time, money, and energy into areas where we will see positive returns, such as our goals, we are able to leverage the original resources and the newly created resources. These resources can now be used to reach other goals more quickly and easily. By choosing to invest, rather than spend, our limited resources we are creating a positive spiral and making our lives match our dreams.

Visit http://SixStepsForChange.com for more on goal setting and more importantly, goal getting and find out how Native American wisdom, good business sense, and NLP are helping more people create the life of their dreams.

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Dr. Letitia Wright Directs the Legendary Brian Tracy in His First Film Acting Role


Contact:

Dr. Letitia Wright

Wright Place TV Show

909-635-2040

info@wrightplacetv.com

FOR IMMEDIATE RELEASE:

Dr. Letitia Wright Directs the Legendary Brian Tracy in His First Film Acting Role

Rancho Cucamonga, CA –December 3, 2010—Ever since ‘The Secret” was released, motivational speakers have been using film as a new medium to reach their audience. The films feature motivational speakers as themselves. In Brian Tracy’ new film “The Journey Movie”, Tracy is cast as the character’s grandfather. This is Tracy’s acting debut. “It was exciting to direct Brian Tracy and watch him bring this character to life. “ says Dr. Letitia Wright the film’s director. “ By adding his personal wisdom and insights on business, we are able to teach key principles without being heavy handed.”

Based on an original story by Don Boyer, the film also features Bob Proctor, Nik Halik, Kandee G, Dr. Joe Rubino and Don Boyer as Jonathan. This is Dr. Letitia Wright’s debut as a film director. “I have been in the position of producer on films and television before and I was excited to take on this project as director. I wanted to add something new to a genre of movie which had become pedestrian. The Journey Movie takes a different approach with the mix of story telling and information and is something people will enjoy watching.”

On working with Brian Tracy, Dr. Wright says “It was a rare opportunity. I don’t think he will be doing a lot of film in the future. I am glad I got to be the one to direct his acting debut. I hope in the years to come that this will be seen as a Brian Tracy classic.”   Previews of the movie had garnered warm The Journey Movie premiers on December 9th at Cinema City Theatres in Anaheim Hills, California.   Dr. Wright is currently in pre-production for her next television series called Wright Girls Guide.

The trailer can be seen at http://wrightplacetv.com/the-journey-movie-trailer

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