Should You Spread Your Brand?

his article is for those who are interested in branding and are unfamiliar with the laws of branding. Branding your business is not difficulty does take some thought and the creation of a branding plan. By creating your brand purposefully, you will get the most out of it. This will create more sales and make marketing dollars work harder.

There are laws to marketing. Most small business owners are only looking at a logo. They do not take into consideration all the laws and everything they could do to create a strong brand. Out of all the things a business owner has to do, branding is one of the most simple things to do. The Law of extension says it may be a mistake to add your product name to all kinds of products. Many mistake extension for borrowing credibility from another product and placing it on a new product. It works well for people. Not so great for products and services. It only confused the general public. They simply are not paying close enough attention to be able to distinguish exactly what is going on with your products.

The original product suffers from brand dilution.

The inconsistency of the extension will change the relationship of the buyer with the original product. At the least, the product will seem irrelevant to the market. By creating a unique experience for your buyers, you stand out in the market. The experience will create the image you need. To do brand extension properly, answer these questions:

Have you identified a profitable business model in order to compete in this new category?
What type of competitive response will come from you entering this new market?
How big is this new category you want to enter?

With the answers to these questions and the proper research data, you can pull off a brand extension successfully.

Creepy Show Host

Watch CBS Videos Online Check out this clip from a morning talk show, the host swings in towards the lady who got her teeth fixed at Columbia and the woman tried to lean back. Everyone has their own personal space and being a talk show host does not mean you can get nose to nose with people and not make them uncomfortable

New Diamonds

As we move into this 10 year anniversary season of the Wright Place TV Show, I am putting into place some new things. 2 people who I have found to have great information and be fantastic people are Dave Saunders and Kimberly Kelly. I like to work with people I like and respect. And it really doesn?t matter if you make $10 million dollars when you treat people poorly and have no integrity. It?s great to make the money; however, you got some karma coming back that is going to kick your behind big time. You can only hope the money can pay to bail you out.

I digress. Dave Saunders and Kimberly Kelly will be contributing to the Wright Place in this upcoming year. Kelly will have some great articles on the site, so check them out. And Dave Saunders will be featured as our Branding expert on upcoming shows. Both of them have some great products and eBooks, so you need to check out their website and what they have to offer. Both also are wells of information that are barely being tapped right now.

Many of you are missing out by not engaging them. I hope my viewers take advantage of the resources these folks have to offer. They also both genuinely want to help my viewers. They know how to make money, however, they do care about people, like I care about people and that says a lot!

So check them out on the site and take advantage of what?s coming up!

PS, yes that is a sword in Dave’s hand , its a long story but he’s safe!

http://www.davesaunders.net

http://www.kimberlykelly.net and http://www.startupbusinesssurvivalguide.com

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