Online Marketing

Online Marketing by            

netzmarketing

Online marketing is also called internet marketing, and it uses the internet to deliver promotional messages to consumers. For better results, online marketing strategies are used in conjunction with traditional advertising methods such as radio, magazines and television. However, if you are a small business owner, the cost of using traditional advertising methods can swallow up your profits.  Online marketing is particularly highly effective if used well. You can combine different online marketing methods such as email marketing, social media marketing and web adverting to achieve maximum results.

Web online marketing includes things like e-commerce, affiliate marketing, creating promotional and informative websites for a particular product or service, employing search engine optimization (SEO) on your web site, and using pay per click advertising. Email marketing involves email companies where promotional messages are delivered into subscribers’ inbox either through the use of newsletters, or announcement of offers. Finally, social media marketing involves the use of social media networks like twitter, Facebook, linked ln, Digg, and YouTube to promote your business. Social media online marketing does well with viral marketing.

Like the traditional advertising, online marketing involves consulting online marketing where there is a publisher and an advertiser involved. The publisher integrates advertisements into its online platform, and the advertiser provides the contents to be advertised online. Depending on the type of online marketing method you are using, there could be other players in online marketing such as analytics, and designers who help to generate the ad banners, or the codes, as well as affiliates.

To ensure that ethical standards are adhered to and that the playing ground is revealed, search engines such as Google have ranking algorithms to ensure that only those website owners who employ the best SEO methods reap the best results. Consulting online marketing experts such as SEO companies can be a great investment considering that you might not be well versed with the SEO trends. Employing proper search engine methods also requires hard work, patience, and skills, which you may be lacking. In the long run, good SEO practices should give you long lasting success.

The emergence of social media online marketing is swiftly eclipsing traditional marketing tools like television. Aside from the fact that traditional marketing methods can cost you an arm and a leg, social media marketing like you tube is more effective and reaches more people. To illustrate this, views in your channel are more likely to become your customers because when in YouTube, you specifically search for what you are interested in unlike traditional advertising methods like newspaper, and television where you view adverts irrespective of whether you are interested or not.

Technology Billing Statements Can Improve Your Competitive Advantage

Learn How iPDF Technology Billing Statements Can Improve Your Competitive Advantage

With technology continuing to produce better and easier ways of doing business, every CFO’s focus should be on whether their outgoing documents are producing a positive image of their company.

Sure, you’ve always done business in a certain way so why change it?  Because today, ‘average’ is not ‘good enough.’ In fact, average can actually be a disservice to your company. In today’s competitive environment, your company is measured by the messaging you put out through billing statements, CRM and marketing and every part of that is a reflection on you. So when was the last time your customers told you they were impressed by your billing process?

Interestingly enough, ours do because iPDF technology makes it easier for them to pay their bills, access information on their accounts, and interact with offers, messaging, videos, chats, and other services through one seamless system.

I’m sure you’re asking, “What’s in it for me?” What’s my ROI if I integrate

the new iPDF technology?

• Reduces 3rd party print vendor costs through print-ready documents and complete process automation
• Lowers print and mail costs by seamlessly switching from paper to eDelivery
• Reduces staffing requirements by consolidating print and electronic fulfillment
• Enhances revenue by automating tracked responses to Targeted Cross Marketing offers
• Creates superior customer experience by providing flexible document delivery and bill payment options
• Customization/ personalization for a targeted demographic.
  • Visually enhances statements with color, graphics and paid offers
  • Create added value for customers improving CRM
  • Adds a new stream of advertising revenue

Boring billing should be a thing of the past. Now you can have an electronic interface with your clients — and for those who still want paper bills — we can improve those too while reducing your overall delivery costs. Exciting? You bet it is!

Join us on September 18, 2013 at (time of webinar) for our free, hour-long webinar entitled, “Electronic Billing: How it Can Improve Your Bottom-line.”  To sign up for our webinar, please e mail  jschachtel@CTPsolutions.com .  For more information prior to our webinar, please contact Jack Schachtel  at: 818-597-1222 ext. 304.

5 Top Tips For Preparing Your Business Artwork For Print

5 Top Tips For Preparing Your Business Artwork For Print

By Search9

Today, we’re proud to have teamed up with one of the UK’s leading printing companies, Circle Leaflet Printing, to bring you five top tips for preparing your business artwork for print. It’s absolutely vital that when you submit your artwork to the printers that it’s done so in the correct format and that it meets their requirements, otherwise you can end up with the whole process taking far longer than it should. As such, follow these tips and life will be so much easier for all parties involved.

Are you about to have some printing done for your business but are worried about the costs getting out of hand? Well you won’t be alone. Many other people will also have the same concerns and will want to save money wherever they can, and this can be achieved providing you are prepared to spend a little bit of time producing your own artwork. It is essential that the work you submit to them meets their needs as any changes that need to be made may delay the job or actually cost you money to put right. But how do you produce work which is up to the standard required by your printer? The simple thing would be to just ask them. Most printers’ requirements are pretty standard but it is best to check with them first instead of just assuming they are the same as the previous company you used, and most will understand that everyone is trying to cut costs wherever possible so won’t object. Talking to your printer face to face is always the best; if this is not possible then a telephone conversation should do the trick.

The first thing your printer will ask is what software you are going to be using to create the artwork, as not all software will be compatible. They are highly likely to be using Adobe In-Design as this is the desk top publishing software that has become the industry standard and produces consistent results as well as performing in a way which is acceptable to the printer. However, unless you are a professional designer then it’s unlikely you will using that particular software so you’ll need to find another way of getting round it. An acceptable alternative would be to use other software that can save your file as a portable document file or PDF. Look around for a PDF creator or desk top publishing software which will allow you to save as a PDF, as the software you are familiar with such as Adobe Reader will only allow you to read and print the PDF files but not create them. There are actually some free versions out there which can be used if you don’t want the expense of purchasing.

Remember that when you are creating the PDF you must embed the font you have used to prevent it being replaced by another if your printer does not have that particular font on their computer. As there is a great deal of fonts out there, it is always best to embed it into the PDF just to be sure.

Your printer will also require you to add what is known as “bleed”. This just means making the background oversized so that a tiny white border doesn’t appear when it’s printed onto oversized paper to be trimmed down later. It makes life that little bit easier for your printer to add this.

Crop Marks and Registration Marks are also required which can be positioned in the “bleed”. Crop Marks are small lines at the corners of the artwork to where your print will be trimmed later. Registration Marks are small circles with crossed lines through them and are there so the printer can line up the four colours exactly on the printed sheet instead of having to do it by eye which would not be quite so accurate. If you fail to include these, then don’t be surprised if your printer rejects your artwork.

Don’t forget to also include “Colour Bars”. These are printed just outside the image area and are made up of the four colours used for full colour printing to allow an accurate match of colour throughout the job.

Include all of these and you will make life much easier for your printer.

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