Rules For Publicity Stunts

This article is for people contemplating publicity stunts. In light of current news events with publicity stunts going wrong, this article is to inform those who engage in publicity stunts on how to make them work to their own benefit.

Publicity stunts have been around since Barnum. He was very good at making them work not only for his own benefit, but to also make them fun for those who observe them. The days of having fun with publicity stunts are slowly coming to an end as the blunders become costly and even endanger the life of others. Here are a few mistakes to avoid when putting on a publicity stunt.

Everyone must be on board: When little Falcon announced that they did the balloon stunt for
TV while on a national TV show he spilled the beans. When the entire country was concerned for his safety, people were outraged to find he was never in danger. They were even more outraged to know that county resources were wasted looking for a child who was sitting safely at home. All parties must be on board with a a publicity stunt and know what to say and what not to see. You can see why stunts rarely involve children, you can never really predict what they will say. If your stunt results in the world hating you, you failed.

If it works , do it again. The Pilsbury bake off was intentded as a one time event, but when they saw how much participation they got, they repeated the event. The event resulted in an increase in sales.

Go big or stay home: Taco Bell placed ads saying they had bought the Liberty Bell in an effort to help the country’s deficit. They said it would still be accessible to the public and they were happy to help out. People were confused because all the media outlets carried the story. Their revenue went up by half a million dollars and by more the next day.

Think about the implications: When adult swim did a hunt with Aqua Teen Hunger Force, they scared people. In New York it began to look like a bomb scare. Always consider the impact of the community the stunt is held in.

How PR News Can Improve Your Small Business

This article is for small business owners who need to learn to use PR News as part of their marketing program. I advise all small business need marketing and PR to get more attention for their business.

Public relations is often mishandled and misunderstood. Small business owners want to run a business, not spend time looking for PR news opportunities. Getting a virtual assistant who specialized in this area can save a lot of time. This person can be the contact to set up interviews and make sure the media outlets have all the information they need. Their word should result in getting the business written up. When you have interviews constantly out there, become the number one choice of those looking for your services. You can think of PR news as PRE-advertising. Advertisement to your clients before they need you so that when they need you, they know exactly how to find you.

Everyone says word of mouth marketing is the most powerful kind of marketing you can have. Most word of mouth starts with a campaign. People start talking about what they saw in the news or read in the papers. It means you have to get it started someone. You have to purposely put the word out there in front of people who will repeat it. People who have influence and can move large numbers of people to action. That’s why people would love to be on Larry King or Oprah. They may totally disagree with what they do or say, however, they want their influence on the audience. They call Oprah the KingMaker because she can take your book to number one in any market because he influence is that large. By putting out your own PR news, you get to start the ball rolling and get interest in your business. The more people are talking, the more sales you can expect. Even bad news has been known to create sales in a product that was stagnant.

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Danger! Don’t Use These Words!

A recent poll found these words are the overused in media and in business. Are you still using these tired terms?

• Leverage: “We should leverage our investment in IT infrastructure across multiple business units to drive profits.”
• Reach out: “Jim decided to reach out to this underutilized demographic.”
• It is what it is: “The server is down, and clients are irate. It is what it is.”
• Viral: “Our training video has gone viral.”
• Game changer: “The switch from LAN to WiFi was a game changer for our productivity.”
• Disconnect: “There is a disconnect between our customers’ wants and their page views.”
• Value-add: “Where’s the value-add in this increase in spending?”
• Circle back: “I have to go, but I will circle back with the client later.”
• Interface: “My job requires me to interface with all levels of the firm.”
• Cutting edge: “Our cutting-edge technology gives us a competitive advantage.”

Maybe you can add a few words to the list??

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