Media Training – Must or Bust

 

Media Training- Must or Bust

With all the holiday frivolity and cheerfulness are you serious about your business as a hobby or a business? This is the time to become serious about the frivolity, to be focused within the cheerfulness and-and to be purposeful with the seasonal openness of people’s hearts.
Now is a great time for media promotions and public relations for your cause, unique marketing approach or “best” product sale. While there are thousands of things driving people’s attention, the end of the year and beginning of the next year are a unique time when suggestions are more easily received, matching the holiday spirit.

The window for new ideas and novel heartfelt suggestions is wide open. While your speaking skills may be excellent, don’t confuse openness with unabashed gullibility. Media interviews are not elevator speeches; they are elevator conversations on the slowest elevators in the world’s tallest buildings. Each soundbite must smoothly connect with the next one and seamlessly blend into a cohesive idea that captures the interests of the listener.

Every media interview must be interesting, informative and compelling. Within that interest, there is an opening to impart information that should make them feel like “the smartest person in the room” regarding your topic. While it occurs like a conversation, the artful symphony of soundbites must still be informative and leave the listener with a craving to hear more. The result of the encounter should not be the full sale of a particular product, service or even an idea, but the desire to hear more, “can’t wait till you’re on the show again!”
When you wrap up your last soundbite or unfold your last idea packet, the listener should not be ready to buy something, they should be excited about hearing more from you! This is the time to promote “YOU” as the most important aspect of your product or service. Simply, “it’s show business” and you always want to leave them wanting more.

Since you want to be ready to deliver your interview this evening being informed about it this afternoon, your professionalism means that you create the impression of a conversation that is captivating, informative and compelling. Additionally, your energy must come across as a continuous 15 or 20-minute sharing of the most exciting and joyful element of your life.

Speaker training or accomplishment and Media training are two different things. This is why a lot of speakers don’t get asked back for a second media interview. Speakers attempt to deliver a speech, and that does not work for radio or television. The actual delivery of taglines and connecting topics must flow together like friendly gossip that excites the listener. Also, the interview should have a fluidity and ease that spits out your website address, telephone number and primary social media contact points like smooth jazz lyrics.

If you are fortunate enough to be scheduled as the last minute guest interviewee, you become the host’s hero. Your presence may add spice the often hastily reconstructed show. The host will probably give you more freedom and talk time. Media training will allow you to shine as the “best belle at the ball!”
Since today’s media environment digitizes every single word you say, being nervous is just being human. For this reason, media training with “on-point” coaching is a prerequisite for successful media interviews. Use your media training to refine and hone the soundbites and catchphrases of your vibrant, energizing and longest elevator speech. No one will ever know if it’s your first time at this rodeo.

Dr. Wright is the leading expert on Media Training for Business owners, Sponsorship, and TV Hosting and Production.

The Wright Place ™TV Show is the fastest growing show about business on air today. Each week guests such as Mark Victor Hansen, Stedman Graham, Robert G. Allen, T. Harv Eker, Michael Gerber, Dan Kennedy, John Assaraf (The Secret), D.C. Cordova , Marshall Sylver, Dave Lakhani,Teri Hatcher, Marla Gibbs, and Christina Ferrari, discuss information, strategies and new technology that women can use to grow their businesses.
The Wright Place TV Show blog is featured on Guy Kawasaki’s Alltop.com

She is also an Expert Faculty Member of Elevation Network and the Inland Empire Women’s Business Center. In December 2008, she was Nominated for the BlackBerry® and AT&T Top Small Business Owners contest! Ranked #33 on the “50 Most Influential Women in Social Media,” Dr. Letitia Wright is a Learning Annex Faculty member, who teaches How to Get Booked in 7 Days or Less.

 

Check out Showtime Media Academy- $27 Trial

http://www.members.showtimemediaacademy.com/register

Keys to Making a Good Impression at a Trade Show

Why You Should Participate in Trade Show

Before I talk about how to have a great trade show event, let’s talk about why you would participate in a trade show in the first place. When you exhibit at a trade you, you are getting in front of a large number prospects and customers in a short period of time. You can create a wonderful first impression when you show and demonstrate your products or services. Trade shows are an important part of product purchasing information for 91% of customers, as sited by Simmons Market Research Bureau in a recent study.  A typical trade show will have 5,000 – 10,000 attendees. You would have 200 or more visitors in one day.  In most cases you would not be able to make that many sales calls in a day. It also opens the door for future communications with the prospects. This is why many companies continue to do it over and over again. Your competition sees this as a chance to garner your prospects and even get your current customers to switch to them.

Keys to Making a Good Impression

Making a good impression at a trade show is all about your intention. You need to think about your prospects and customers and what they are looking for. You must also find a way to deliver your messages in a way that intrigues them to gather more information from you. Make the prospects and customers your focus. Have a friendly demeanor and welcome people to your booth. A good first impression will create trust with your prospects and clients. It also speaks to your Competence and Credibility. You also need the right tools at the trade show to make that great first impression. Your floor and banner displays must be top quality and attention grabbing. At Exhibits Etc, you can choose from custom displays, unique tabletop designs and even lighted signs. Everything you need to make a great impression at the trade show is there. Your trade shows design can make people feel good as soon as they enter your booth.

Crowdfunding TV Sitcom Startup

Emmanuel Productions has been approved by WLFG TV to film and Air a Biblically backgrounded sitcom based in Kingsport TN. Projected to be Aired in early spring of 2016. Have you ever said there’s nothing worth watching on TV anymore because of the crime, violence, sexual content and so on?  The days of ‘The Andy Griffith Show”, “The Waltons” and so on have passed and we no longer can sit as a family without having to worry about the content being something that we may or may not want the kids to see or hear. The storyline will be loosly based on the Novel “Entertaining An Angel” By: Andrew Christian, a local book author here in Kingsport TN, if you dont know the story you can pick a copy of the book up atwww.emmanuelproductions.org so you’ll have a better understanding of what this sitcom comedy will be about.

Give here https://www.gofundme.com/epsitcom

Our Social Media Connections:

ü  Facebook: https://www.facebook.com/emmanuelproductionstn

ü  YouTube: https://www.youtube.com/channel/UCHACECzc-dRHqakwr6fJKXg

 

Contact Information

Name: George Roberts

Phone Number: 423-429-2814

E Mail: groberts@emmanuelproductions.org

If you have thoughts or would like to discuss a collaboration or sponsorship, we would love to hear from you, please feel free to contact us at groberts@emmanuelproductions.org  

 

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