More 2013 Trends
November 24, 2012 by Dr. Letitia Wright
Filed under A Note for You
Positive Digital Footprints (Photo credit: aforgrave)
Active websites that educate, capture attention, and earn the respect and trust of your readers
Fresh content
Update your SEO- the algorithms change so much, you have to make sure you are up to date with what works right now.
Support mobile visitors via your website
Your Web presence optimization helps you consistently increase the digital footprint for your business. Expanding your presence onto the proper social media sites:
Rebel mouse is a new site which is catching fire!
• Creates more visibility for your brand
• Enables you to network with people online in addition to offline
• Attracts your ideal client through useful information and tools that help them solve a specific problem
The next trend in food? Pickling!
Aligning Actions to Increase Business Performance
October 21, 2011 by Dr. Letitia Wright
Filed under Featured Articles
Image via CrunchBase
- Select Strong Team Players – Selection is critical; collective intelligence is vital. Evaluate each player for potential contributions and ensure they are capable of pulling their weight, not just pontificating. Contribution inconsistency is detrimental to the team. As a leader, be prepared give the team what they need to be successful: vision, autonomy, data, technology, training, and coaching.
- Create a Collaborative Culture of Aligned Thinking – Planning efforts should establish a context and common frame of reference for the entire organization. Everyone should have a reason to commit to the corporate plan and each should have a personal stake in the outcome. Remember, no one person or sub-group can drive a company to the level of success required to overcome the negative forces beating outside the door. The executive team’s higher vision is a map that employees must consult time and again to check their position and stay the course.
- Chart the Course – Planning sessions must articulate measurable business outcomes and clear accountabilities for success. What are the business impacts? Are the measurements embraceable? In other words, are they understandable and do they relate to everyone’s roles, both as a team and as individual contributors? Measurement is the navigational tool that leads to sustainable outcomes.
- Prepare Your Team for Orchestrated Action: According to a recent Harvard Business Review study, 90% of organizations neglect or never implement their plans. Execution must be the primary strength of company culture. Don’t rely on individuals from singularly focused silos to carry out plans. This leads to myopic actions rather than smooth, coordinated, and accelerated results. Instead, orchestrate a system to launch cross-functional action teams throughout the company. True execution comes from the ability to assemble and focus diverse people and perspectives into single-minded actions.
- Play Out the Possibilities: It’s not in stone, just in play. Possibilities are designed to open creative channels and foster new opportunities. List “what ifs” and specific outcomes (possibilities) expected from customers, the industry, and from within the organization. Next, craft aligned initiatives that direct the organization to meet these challenges and opportunities head-on. Make sure the initiatives realistically reflect internal capabilities and constraints, as well as which market forces to leverage.
- Look, Listen, and Adapt: Regularly assemble the leadership team to monitor overall progress. Check measurements, solicit qualitative feedback from customers and the workforce, and lay bare the positive and negative impressions. Then consider the implications of the various actions: Are the strategies put in place leading to the ideal vision for your business? If not, what shifts are necessary?
How to Improve Your Existing Product Sales on Your Website
September 20, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
This article is for people considering a change for their products and offerings. You’ll look at 4 areas that are easily adjusted to give you more sales.
You may have a niche marketing website that just isn’t producing sales for you at the rate at which you had hoped it would. Perhaps it isn’t producing any income for you at all. One problem could be that you haven’t actually figured out that what you are selling is, in fact, a niche market product. You might need to do a little ‘tweaking’ and modify your strategies somewhat to get the site performing better. Here are a few things that you can do to improve your existing product sales.
Step #1: Bill Cosby, the famous entertainer, once said, "I don’t know what the secret of success is, but I know the secret of failure and that was trying to please everybody." He was right. You can’t please everybody and you can’t sell to everybody either. It’s possible that you may simply need to narrow you market, identify you product as a niche marketing product and advertise it accordingly.
Step #2: To improve your existing product you have likely overlooked the most obvious solution of all. You could simply ask your customers what they think. They are, after all, the end users of the product or service that you are selling. There is nobody that knows how a product can be improved better than the people who are using the product.
Step #3: Analyze the competition. Take the time and put forth the effort to look at the product or service that your competitors are offering. Identify their strengths and weaknesses. Find out what your competition cannot do, will not do or does not do well. Then set about doing those very things yourself.
Step #4: Are you selling your product at the right price? Pricing a product too low makes people think it won’t be any good, pricing too high will discourage them from buying it. Every product has a sweet spot in sales price. You need to find yours.
