How to Improve Your Existing Product Sales on Your Website
September 20, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
This article is for people considering a change for their products and offerings. You’ll look at 4 areas that are easily adjusted to give you more sales.
You may have a niche marketing website that just isn’t producing sales for you at the rate at which you had hoped it would. Perhaps it isn’t producing any income for you at all. One problem could be that you haven’t actually figured out that what you are selling is, in fact, a niche market product. You might need to do a little ‘tweaking’ and modify your strategies somewhat to get the site performing better. Here are a few things that you can do to improve your existing product sales.
Step #1: Bill Cosby, the famous entertainer, once said, "I don’t know what the secret of success is, but I know the secret of failure and that was trying to please everybody." He was right. You can’t please everybody and you can’t sell to everybody either. It’s possible that you may simply need to narrow you market, identify you product as a niche marketing product and advertise it accordingly.
Step #2: To improve your existing product you have likely overlooked the most obvious solution of all. You could simply ask your customers what they think. They are, after all, the end users of the product or service that you are selling. There is nobody that knows how a product can be improved better than the people who are using the product.
Step #3: Analyze the competition. Take the time and put forth the effort to look at the product or service that your competitors are offering. Identify their strengths and weaknesses. Find out what your competition cannot do, will not do or does not do well. Then set about doing those very things yourself.
Step #4: Are you selling your product at the right price? Pricing a product too low makes people think it won’t be any good, pricing too high will discourage them from buying it. Every product has a sweet spot in sales price. You need to find yours.
