Small Business SEO: Google My Business Or Pay For Performance SEO Pricing?
April 30, 2015 by Dr. Letitia Wright
Filed under Featured Articles
Small business SEO is the cornerstone of every small business marketing campaign. Organic traffic from Google can mean bank for your business. It can be a game changer.
Search engine optimization pays for itself. Think about traditional advertising — you pay for ad placement and hope to get results. If no new business rolls in, you’re back at square one.
The difference when it comes to small business SEO is that the investment you make continues to keep paying you back long afterwards. That’s the reality of ranking for a profitable keyword. When someone types in what they are looking for and finds you, what else can be better?
Used in tandem with on-page SEO, it’s a powerful strategy to add to your marketing arsenal.
Google My Business: Is It Good For SEO?
Google My Business is a free tool by Google aimed at helping small business owners manage their online presence easier. It combines Google Places and Google+ pages with Search and Maps to make updating your business information with Google a breeze.
Does it help your small business SEO campaign?
Sort of.
While it is important to optimize for your local market, Google My Business will not build links to your website or help you with on-page optimization. And those are the two areas to be concerned with the most.
What You Need To Know About SEO Services Pricing
Affordable SEO can fall into four different categories:
- By the hour
- By the project
- By retainer
- Pay for performance
SEO Services Pricing (Hourly):
Hourly SEO pricing is typically the most expensive. This is usually reserved for SEO experts who work with an agency or are training a team or business owner over a set amount of hours. This is almost never a good option for small business owners because SEO takes time. A well optimized SEO campaign can still take around 3 – 6 months.
SEO Services Pricing (Project-based):
Project-based SEO pricing can be a good option for specific tasks. Say you need to train your in-house team or you want a consultant to lay out a strategy for you to tackle on your own. Projects typically fall into SEO audits, link building campaigns, or creating the actual strategy.
SEO Services Pricing (Monthly Retainer):
Monthly SEO packages are the norm. With this level of service clients are outsourcing strategy and execution. It’s very normal for monthly small business SEO services to require a contract of up to 6 months to a year.
SEO Services Pricing (Pay for Performance):
Pay for performance SEO focuses on bringing results first.
No money upfront. Here an SEO service provider will work to promote higher rankings for their client, and once that customer starts ranking for their keywords, they then would begin paying for the service.
Not too many companies offer this level of small business SEO service. Most SEO companies stay away from this pricing model because it makes them really live up to what they say. If a customer does not rank, they don’t pay. It’s for this reason that companies that offer pay for performance SEO truly must understand Google and how to rank websites because if they don’t, they don’t earn any money.
Which means they wouldn’t be in business for long.
My visit on Turiya Hodges show- Social Media Saturdays Apr-10 7:06 PM
April 29, 2015 by Dr. Letitia Wright
Filed under Front Page, Wright Ideas
Opening for New Crowdfunding Client
March 30, 2015 by Dr. Letitia Wright
Filed under Crowd Funding, Featured Articles, Front Page
As America’s Crowd Funding Strategist, Dr. Letitia S. Wright, D.C, teaches workshops for Small Business Administration, California’s SBDC’s and is a Guest blogger for the Los Angeles Crowd Funding Examiner and other Crowd Funding sites. She has the fastest growing platform for crowdfunding education and project promotion in America. This is an often-requested summary response to inquiries about crowdfunding.
According to Wikipedia, crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet. It has been described as “the practice of raising funds from two or more people over the internet towards a common service, project, product, investment, cause, or experience.” As an industry, crowdfunding raised a total of $5.1 billion in 2013, and that number is projected to increase exponentially over the next few years.
The crowdfunding model is fueled by three types of participants: the project initiator who proposes the idea and/or project to be funded; individuals or groups who support the idea; and a moderating organization (the “platform”) that brings the parties together to launch the idea.
Everything from technology innovations, films, books, games, music, art, design, and nonprofit endeavors are packing the popular crowdfunding category of financing vehicles. Crowdfunding platforms are brimming with the hopes and dreams of many people in all walks of life who just need to place and share their ideas with a broader audience, for feasibility validation, support and ultimately funding.
Hundreds or even thousands of creative projects may be offered on crowdfunding websites at any given time. Each campaign is independently created and and presented by the person or people behind their offering. The campaign ideas are developed by campaigners who have complete control over their projects and full responsibility to make them successful.
Every campaign creator establishes their own campaign funding goal along with a deadline of up to 90 days that the campaign may be permitted to run. The length of time a campaign is offered may vary and most successful campaigns will fund well in advance of the maximum period. If visitors to a crowdfunding website like a campaign, they can become a supporter and pledge funds toward the campaign’s published financial goal.
If the campaign succeeds in achieving the posted funding goal, the campaign owner will receive the funds, less payment processing fees and a small percentage platform fee. For campaigns that do not reach their published goal, the campaign owner may still elect to receive the funds collected, less payment processing fees and a platform fee.
Crowdfunding is marketing, from the promotion of the initial concept to the delivery of the product or service. That’s where the electrical excitement engulfs the project in a glee similar to a “Race for the Cure” fundraising campaign. Heart-felt life-pursuits are passionately enhanced through the interaction of a supportive community.
Converting interested readers to enroll themselves in your idea is key to transforming your community of connections into supportive dollars. Remember, nearly all of your connections with your readers happen behind a screen, so most of your supporters have never met you and probably never will. That means you need to establish your legitimacy solely through your campaign. Therefore, it is critical you envoke a personal buy-in as immediately as possible in the pitch.
Visuals bring personality to your campaign, connecting on a personal and emotional level, quickly building credibility. Videos are an especially powerful aspect of crowdfunding campaigns. People are far more inclined to watch a short video (2-3 minutes MAX). Successful project videos are a good balance of entertaining, engaging, and informational.
Videos can generate a solid understanding of the idea, and they also define the tone and ambiance of the campaign. The idea is to show the magnificence of your idea, not tell it. The better you can make readers understand, the more they’ll care. Caring loosens the wallet, and can inspire the reader to get involved as a contributing supporter.
Crowdfunding has opened the project development and production funding gates. Entrepreneurs now have the tools to effectively present their funding needs to a large audience and capture every possible funding type, all in the same campaign, dramatically launching the ability to capitalize any new idea. While this doesn’t mean that every company will be funded, but it does increase, significantly, the likelihood that your or anyone’s new idea will get to market. This is definitively great news for everyone.
The Wright Place TM TV Show interviews with the top Crowdfunding CEO’s have given Dr. Wright the insight needed to make crowdfunding easy for regular entrepreneurs, authors and entertainers. Dr. Wright has been the MC for several crowdfunding events over the last 3 years and is a frequently sought after speaker and panelist. She is the author of the upcoming book “101 Tips to Successful Crowdfunding: From Someone Who’s Been There, Done That and Got the Cash”.
Dr. Letitia S. Wright is accepting 1 new client in April, if you are ready to have your project done and get funded, you can apply for this spot at:https://checkappointments.com/appts/GGMlflNbSw
