Small Business SEO: Google My Business Or Pay For Performance SEO Pricing?
April 30, 2015 by Dr. Letitia Wright
Filed under Featured Articles
Small business SEO is the cornerstone of every small business marketing campaign. Organic traffic from Google can mean bank for your business. It can be a game changer.
Search engine optimization pays for itself. Think about traditional advertising — you pay for ad placement and hope to get results. If no new business rolls in, you’re back at square one.
The difference when it comes to small business SEO is that the investment you make continues to keep paying you back long afterwards. That’s the reality of ranking for a profitable keyword. When someone types in what they are looking for and finds you, what else can be better?
Used in tandem with on-page SEO, it’s a powerful strategy to add to your marketing arsenal.
Google My Business: Is It Good For SEO?
Google My Business is a free tool by Google aimed at helping small business owners manage their online presence easier. It combines Google Places and Google+ pages with Search and Maps to make updating your business information with Google a breeze.
Does it help your small business SEO campaign?
Sort of.
While it is important to optimize for your local market, Google My Business will not build links to your website or help you with on-page optimization. And those are the two areas to be concerned with the most.
What You Need To Know About SEO Services Pricing
Affordable SEO can fall into four different categories:
- By the hour
- By the project
- By retainer
- Pay for performance
SEO Services Pricing (Hourly):
Hourly SEO pricing is typically the most expensive. This is usually reserved for SEO experts who work with an agency or are training a team or business owner over a set amount of hours. This is almost never a good option for small business owners because SEO takes time. A well optimized SEO campaign can still take around 3 – 6 months.
SEO Services Pricing (Project-based):
Project-based SEO pricing can be a good option for specific tasks. Say you need to train your in-house team or you want a consultant to lay out a strategy for you to tackle on your own. Projects typically fall into SEO audits, link building campaigns, or creating the actual strategy.
SEO Services Pricing (Monthly Retainer):
Monthly SEO packages are the norm. With this level of service clients are outsourcing strategy and execution. It’s very normal for monthly small business SEO services to require a contract of up to 6 months to a year.
SEO Services Pricing (Pay for Performance):
Pay for performance SEO focuses on bringing results first.
No money upfront. Here an SEO service provider will work to promote higher rankings for their client, and once that customer starts ranking for their keywords, they then would begin paying for the service.
Not too many companies offer this level of small business SEO service. Most SEO companies stay away from this pricing model because it makes them really live up to what they say. If a customer does not rank, they don’t pay. It’s for this reason that companies that offer pay for performance SEO truly must understand Google and how to rank websites because if they don’t, they don’t earn any money.
Which means they wouldn’t be in business for long.
Crowdfunding 101
April 23, 2015 by Dr. Letitia Wright
Filed under Crowd Funding, Featured Articles, Front Page
Join Dr. Letitia Wright today to find more about the insider scoop to the world of Crowdfunding. This program will offer top notch professional strategies that can be implemented immediately in your business regardless if you’re starting or growing a six figure business. We want to give you action packed calls with strategies that we used to get results in our business.
To learn more about Crowd Funding 101, follow the lick here: http://blogtalkradio.com/lunchandlearn
TeamKarma
December 17, 2014 by Dr. Letitia Wright
Filed under Crowd Funding, Front Page
Crowdfunding Expert Dr. Letitia Wright
As America’s Crowd Funding Strategist, she teaches workshops for Small Business Administration, California’s SBDC’s and is the Los Angeles Crowd Funding Examiner and Guest blogger for other Crowd Funding sites. She has the fastest growing platform for crowdfunding education and project promotion in America. Her interviews with the top Crowdfunding CEO’s give her the insight needed to make crowdfunding easy for regular entrepreneurs, authors and entertainers. Dr. Wright has been the MC for several crowdfunding events over the last 3 years and is a frequently sought after speaker and panelist. She is the author of the upcoming book “101 Tips to Successful Crowdfunding: From Someone Who’s Been There, Done That and Got the Cash”.
Grab Dr. Wright’s Crowdfunding Resource Guide for free when you TEXT: FUND to 909 906 9797
Learn how crowdfunding works and the Top 25 Sites for Crowdfunding!
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