Does Your Business Have Swag?

For me – in Entertainment- Swag means Souvenirs Wearables and Gifts.

It’s chotskies, you know free stuff. When it’s from a TV Show, radio show or movie, we call it SWAG. Or if it’s a bag full of stuff, it’s a SWAG BAG.

SWAG also is short for SWAGGER. SWAGGER is How one presents him or her self to the world. Swagger is shown from how the person handles a situation. It can also be shown in the person’s walk.

Swagger is to conduct your self in a way that would automatically earn respect.

My favorite blogs with Swagger are

Ramit- I will Teach You to Be Rich

Seth Godin- Seth Godin’s blog

The Bloggess-

Here is the question for Authors!  How do you create more things to go with your book to make money?

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Learning by analogy by Seth Godin

Learning by analogy

By Seth Godin

Some people are way better at this than others.

The other day, I was talking to someone about a complex and specialized issue. It’s quite possible that this was the first and only time in the history of the world that this precise set of circumstances had ever occurred. He said, “do you have an example of how this has worked before for you?”

I was puzzled. I mean, not only hadn’t I ever had this precise problem, but no one in the world had.

It’s like the left-handed chiropractor in Berkeley wondering how he can use new technologies and marketing techniques wondering why there aren’t more case studies about left-handed chiropractors in Berkeley.

Sure, the industries change, the goods/service ratio changes, regulation changes, names change. Doesn’t matter. It’s all the same. People are people, and basic needs and wants don’t vary so much.

Put aside your need for a step-by-step manual and instead realize that analogies are your best friend. By the time there is a case study in your specific industry, it’s going to be way too late for you to catch up.

How Many Twitter Friends Do I have?

 

Seth Godin on Social Marketing!

I do not think I have ever added another video besides my show to this blog, however, this message is so important, that I wanted to make sure my viewers see and hear what is being said.

People may expect more out of social marketing than it can actually give.

 

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