Branding Your Company Logo on Giveaways

By Joseph Alexander

n this day and age of economic decline, everybody (and we do mean everybody) loves a freebie, which makes branding your company logo on giveaways a very effective means to establish your company’s image by providing your potential customers and existing clientele with a useful item that is well-regarded and appreciated. Many companies are finding that this type of marketing has become more affordable than ever and are taking full advantage of the opportunity that promotional giveaways affords them for brand recognition and establishment of credibility for their businesses.

Multiple Opportunities with Company Giveaways

There are various promotional items that you can personalize and customize to give to your customers. Some of the options include hats, tee shirts, jackets, toys, magnets, tote bags, pens, calendars, key chains, and more. Depending upon your budget, you can incorporate one or more promotional items into your giveaway to maximize the number of times that your company’s information is seen. The general rule of thumb is that the more durable, attractive, and purposeful a promotional item is, the longer that promotional item will be in use by its recipient – giving you the most exposure and opportunity for brand recognition that your business needs to be as successful as possible.

Designing Your Logo Giveaways
When designing the free promotional item that you will give to prospective clients and customers, always keep functionality and aesthetic appeal in mind. For instance, no one wants to receive a free pen only to find that a week later it has run dry and has to be tossed out, or a tee shirt that shrinks up two sizes too small after the first wash. In the same regard, everyone loves to receive a no-cost item that will last through multiple uses (and so do you, as a business, because this widens the window of opportunity for your free item to be seen, and thus, your company to receive exposure). Always purchase the items that you plan to give away to your target audience from a reputable distributor to receive the best quality.


Distributing Your Company Giveaways

Not only will your existing customers appreciate a freebie from you, promotional items given to potential customers are well-received and give the customer an idea that your business has credibility. This is a stepping stone to invoking trust in your company that is essential to grow your business to its maximum potential. Certain free logo giveaways that can be used all year long (such as calendars and mouse pads) give a lot of intimate exposure for your marketing efforts, while giveaways like tee shirts and hats provide public exposure for your company every time that the item is worn in public. Most companies distribute their logo giveaway items at the point of sale or point of contact with current customers or at trade shows and conferences.

Build your brand and get noticed with a custom small business logo design. Joseph has been helping businesses build their brands and raise awareness by providing professional but cheap logo design services for new start ups on a budget. http://www.logonerds.com

NOTE FROM WRIGHT PLACE TV:
Product placement is what it is called when you give you products away on tv to an audience or with a special offer.
go to http://wrightplacetv.com/ad-rates to find out how to place your products on the Wright Place TV Show

Birth of the Mini-sode (and why you want one)

August 26, 2008 by  
Filed under Wright Ideas



If you are a Rescue Me fan, you know that they are running Mini-episodes to keep fans pacified until full shows are ready…in 2009. Yeah, I don’t know if I will still be a fan by then. I really hate the Soprano TV schedule- you know, 4 shows a year type of thing. To stay in the news and keep fans from completely falling away they are creating short 10 minute shows. What you might not realize is, these shows have MAJOR product placement going on. I write more on this as I see the show and TIVO them, maybe I’ll even have a contest on it.

Mini-episodes are being tried out by other brands too. They are made to look like TV Shows but serve to keep certain products in your face the entire time. TBS’s Commuter Confidential is all about dating and make up. They women talk about meeting people on Match.com while applying their Revlon makeup. Will people notice? Marketers will, if it’s done really well, the audience will not. Ben Mack says if you can tell it’s marketing, you’re not doing it right. Or something like that.

My question to you is… Which TV show would be PERFECT for your product and how would they use it on the show?

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Leadership Can Be Developed

Leadership Can Be Developed
By Bart Icles

CreativeMagic / Pixabay

To become a leader, you have to be able to work with others, have an effective communication line with others so that you can achieve all of your goals. Although this may sound easy, it actually isn’t. Being in the position to lead your team could really put a heavy pressure on your back. But to get through this a little easier, maybe you could start by reflecting on your strong and weak points.

Becoming aware of your strong and weak areas are key points in leadership development. By knowing your weak points, you can start working on them so that you could either get rid of them or turn them into positive characteristics. This also goes the same for your strengths. By recognizing them, your self esteem is boosted and you can find ways to use them to their maximum benefits.

Another way of becoming a great leader is to learn how to communicate with your workers. Having good communication with your team is the key to get through each other and achieve optimum project results at a faster rate. With this kind of attribute, you, as a leader, will be able to avoid resolve issues before they even happen.

http://www.cmoe.com/leadership-development.htm

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