Danger! Don’t Use These Words!
October 9, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Media Training, Wright Ideas
A recent poll found these words are the overused in media and in business. Are you still using these tired terms?
- Leverage: “We should leverage our investment in IT infrastructure across multiple business units to drive profits.”
- Reach out: “Jim decided to reach out to this underutilized demographic.”
- It is what it is: “The server is down, and clients are irate. It is what it is.”
- Viral: “Our training video has gone viral.”
- Game changer: “The switch from LAN to WiFi was a game changer for our productivity.”
- Disconnect: “There is a disconnect between our customers’ wants and their page views.”
- Value-add: “Where’s the value-add in this increase in spending?”
- Circle back: “I have to go, but I will circle back with the client later.”
- Interface: “My job requires me to interface with all levels of the firm.”
- Cutting edge: “Our cutting-edge technology gives us a competitive advantage.”
Maybe you can add a few words to the list??
How to Get Your Book Reviewed
October 7, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
Let me know your thoughts!
Check out the books I reviewed here by clicking the link below
Exploiting Chaos
October 3, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Media Training
Exploiting Chaos is the new book from the guy who created Trend Hunter
I have read it yet, but I think this is a great publicity stunt.
It brings attention to the book in a fun way, not a – are- you-insane? kind of way.
He got Guy Kawasaki to do the forward, so he must be doing something.
I will pick up my own copy soon.
The first chapter is posted here; http://www.trendhunter.com/images/EXPLOITING-CHAOS-Sample.pdf
so check it out!
My question to you is…
What will you do for publicity??
If the answer is nothing- then check out the
Instant Radio Star program and get started in 2 hours!
at
http://wrightplacetv.com/instant-radio-star
