Bad Pitches

When you are pitching ( talking to media about having you IN their outlet) you need to make sure it matches what they do. Match the outlet!

Here is an actual pitch sent to me via email this morning:

Hi Dr. Wright,

Hope all is well. I wanted to give you some information that I think your readers will find useful.
School’s out for summer! And while parents of young children are busy coordinating family vacations, summer camp and play dates at the pool, an unexpected summer cold can put the brakes on all those activities.
Pre-school and elementary school children can get up to 12 colds per year, and while colds are more common in the fall and winter, summer colds occur more frequently than you might think because of exposure to air conditioning…

It goes on from there talking about how somones DAD and a nurse can talk about how to recognize summer colds and how a brand name over the counter medicine ( who competes with ANOTHER over the counter medicine that had to be taken off the shelf) is a good choice.

This does not fit Wright Place TV on any level, so of course the answer is no.

This person has not even bothered to read the blog or even look at it to know it’s a bad mix. Normally, I just delete bad pitches but this time I wrote back what she wrote and told her, its not a good match on ANY level.

Can you spot the mistakes?

1. We do not do anything on kids unless they are running a business

2. You said you think my readers would like it letting me know you have no idea what the blog is about.

3. Your expert to interview is someone’s DAD who is an expert in summer colds- sorry, that is lame, especially because I am a doctor.

4. Clearly this is an ad for the over the counter medicine, you would do better just getting ad space.

4. This is not a Mommy-prenuer blog

I understand what they are doing and there are some places that they are a good fit, this PR person was lazy and just sent out a blast. I am not likely to consider ANYTHING she sends because I know she is not specific and it’s a waste of my time. Which means one of her clients could miss out on a good opportunity.

Need some good tips on PR?

Grab the PR Challenge!

Easiest Places for PR Stunts

By Dr. Letitia Wright, D.C.
Copyright 2009

This article is for people who want to do publicity stunts and need some clear direction on how to get started. PR Stunts have been used successfully for marketing over the years and will continue to be used. The public never seems to get tired of them.

There are lots of places a PR stunt can work quickly and easily for you. This article will outline where and why it works and gives you a few places it does not work.
? Twitter- this website is constantly hit with rumors of who died, what free software is available and what happened. It?s like the Wild West. Some of it is true; a lot of it is not. Get a following and get people to retweet or repost your rumor and watch the trend to see if goes to the top of the list. People often retweet without thinking and a rumor can grow like wildfire there.
? Your Own Website- PR stunts that involve your website will bring you a lot of traffic. You can also grow your list because people are interested in what is going on.
? TMZ- if you can involve someone famous and be a resource to TMZ, your PR stunt can be blasted over the web and television. They are a rumor machine which constantly needs to be fed.

Who you don?t want involved in your PR Stunt: Police, Fire department and Medical personnel. Why? Because misuse of resources can cost you money and in many places is illegal. For example, in some camping places, if you have to be rescued from a hike because you did not pay attention to signs, you will be charged a fee for that. Getting ?lost? and calling for rescue is a quick way to get into the media and get sympathy. Authorities are starting to suspect some people of doing just that.

Study successful publicity stunts and get some ideas that work and are safe.

How PR News Can Improve Your Small Business

This article is for small business owners who need to learn to use PR News as part of their marketing program. I advise all small business need marketing and PR to get more attention for their business.

Public relations is often mishandled and misunderstood. Small business owners want to run a business, not spend time looking for PR news opportunities. Getting a virtual assistant who specialized in this area can save a lot of time. This person can be the contact to set up interviews and make sure the media outlets have all the information they need. Their word should result in getting the business written up. When you have interviews constantly out there, become the number one choice of those looking for your services. You can think of PR news as PRE-advertising. Advertisement to your clients before they need you so that when they need you, they know exactly how to find you.

Everyone says word of mouth marketing is the most powerful kind of marketing you can have. Most word of mouth starts with a campaign. People start talking about what they saw in the news or read in the papers. It means you have to get it started someone. You have to purposely put the word out there in front of people who will repeat it. People who have influence and can move large numbers of people to action. That’s why people would love to be on Larry King or Oprah. They may totally disagree with what they do or say, however, they want their influence on the audience. They call Oprah the KingMaker because she can take your book to number one in any market because he influence is that large. By putting out your own PR news, you get to start the ball rolling and get interest in your business. The more people are talking, the more sales you can expect. Even bad news has been known to create sales in a product that was stagnant.

For more powerful tips on PR visit now http://wrightplacetv.com/instant-radio-star

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