Learning sales techniques from the Apprentice?
November 29, 2014 by Dr. Letitia Wright
Filed under Front Page, Wright Ideas

Learning sales techniques from the Apprentice?
Ah, it’s “Apprentice” season again. No, that doesn’t mean you can reach for a shotgun and bag a couple of arrogant 20 somethings, however tempting the thought. If there’s one thing you can consistently learn from the show it seems to be how not to be a salesperson. But why is the show so good at forming terrible salespeople and what makes for a good one? Can sales training really teach you how to sell or should it come naturally?
Why the lack of empathy, guys?
Sticking a group of competing egotists in a house together for several weeks is hardly the sure-fire way to develop this skill. Empathy needs to be the starting point for every sale; connect with people and you’ve won half the battle. You need a bit of it to start with, but sales training will teach aspiring hopefuls how to maximise it to its full potential.
Stop multi-tasking, you’re supposed to be selling
Focus – to be fair, many of the contestants seem to be focused enough; focused on showing how utterly amazing they are at every possible role imaginable. Good sales people shouldn’t be expected to multi-task, it’s not what they’re built for – they are excellent at focusing on one single thing. Some call it the kill, some call it a sale, but they get things done. Again, ability in this area needs to be inbuilt. Training in sales can help but some people are better at multi-tasking than focus – other roles may suit them better.
Responsible practices
Responsibility – the moment they get in the boardroom nearly every single one of the contestants (year on year) deny any sense of personal responsibility. Good sales people take the blame when bad situations arise. They don’t mouth the words, “It was my fault” if caught out, they simply start working on how to fix it. As far as sales training goes, this is one trick that a lot of people have to learn.
Optimism
There’s a fine line here, so fine that many “Apprentice” contestants seem to not notice it and run headily from the bright land of optimism off into the sunset of arrogance. Optimism, in sales people, is about understanding that customer refusal is not personal rejection. They simply try another tactic or approach, they are even prepared to admit defeat from time to time – and, importantly, move on. This is another area where sales training can teach a sales team or individual to deal with rejection!
Increase Your Business Efficiency With Liquor Store Management Software
August 6, 2014 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
Ever wish your business “ran itself?” Most people do. From the everyday tasks to monthly obligations, it all can be very overwhelming. Especially, if you have other priorities.Fortunately, liquor and wine store software can solve everything nowadays. It can store your data, track growth, process sales, and even drive sales. What a blessing! Yet, many liquor and wine retailers don’t take advantage of its benefits.

Why? Many business owners assume liquor store management software is too expensive. They’ve run their business just fine for years and believe they don’t have the time or extra money to invest in something they deem unnecessary. This is anything but the truth. mPower Beverage liquor and wine store software is actually very cost-effective and can help your business reach the heights you’ve always dreamed of without compromising more of your precious time and energy.
What is Liquor Store Management Software?
mPower Beverage software is software designed to manage all aspects of a liquor and wine business. Equipped with vital industry tools and state-of-the-art business management technology, the software completes tedious tasks quickly and accurately. For example, mPower Beverage liquor store management software can place orders, track product trends, generate sales reports, organize your store, and refine your check-out process. It also serves as great inventory management software. From the very first day it is installed, mPower Beverage software begins organizing your existing store data. From there it monitors all new store activity (sales transactions and product orders) and automatically updates your existing data, creating a new, error-free database that is accessible from anywhere. This feature is crucial for store owners that manage multiple locations and multiple inventories.
Why It’s Affordable
Common store owner belief: “My business runs great with the technology I have now. Why should I spend money on more? The answer lies in how you define your business running “great.” If you’re constantly struggling to find time to get everything done and in return find it either doesn’t get done or is done incorrectly, what will happen when things beyond your control cause you to have even less time to devote to your business?
This is where mPower Beverage liquor store POS software will become invaluable to you. By tracking every product, every sale, and every order automatically, you can rest assured that your inventory is up to date, your sales reports are always accurate, and your store’s data is organized and easily accessible. Imagine the time you’d save if you never had to physically check inventory or manually input new products ever again. Who doesn’t need more free time? If investing in liquor store management software still alarms you, keep in mind mPower Beverage software is much more affordable than other liquor store management software that promises to deliver the same results. It does more than competitors, runs much smoother, and is easy to learn for liquor store POS software newbies. Plus, it’s much more efficient than hiring a full time employee to take over all of these tasks.
Increased Efficiency Will Help Your Business Flourish
Once mPower Beverage liquor store POS software is installed in your store(s), you will notice the transformation instantly. Your processes will be streamlined and tasks that were once dreaded or even ignored will be taken care of automatically. The days of disorganization, last minute scrambling, bookkeeping errors, lost sleep, and high stress will be a thing of the past. As a result, you can finally start focusing on aspects of your business that you never had time for before. Whether it is marketing, store expansion, or customer appreciation programs, the extra time and decrease in stress levels will allow you to improve what you need to do to take your business to the next level
4 Divas World Conference
July 13, 2014 by Dr. Letitia Wright
Filed under Dr. Wright Live (Events), Featured Articles, Front Page

This is a Virtual event airing on September 14, 2014. I’m excited to be the Keynote speaker for this event and look forward to hearing all the other speakers.
Want to be a part of it? Just call me directly at 909 235 9744!








